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PENGARUH PERCEIVED USEFULNESS, PERCEIVED EASE OF USE, ATTITUDE TOWARD USING TERHADAP BEHAVIORAL INTENTION TO USE PADA PENGGUNA NON TUNAI SHOPEEPAY DI YOGYAKARTA Angellia Annakke Setiawan; Cahyani, Putri Dwi; Indraswari, Nurul Myristica
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9306

Abstract

This study analyzes the influence of perceived usefulness, perceived ease of use, and attitude toward using on behavioral intention to use among ShopeePay users in Yogyakarta. A quantitative approach was applied, with 170 respondents selected through purposive sampling, and data were analyzed using PLS-SEM with SmartPLS. The results show that perceived usefulness and perceived ease of use have no significant direct effect on behavioral intention to use, but both have a positive and significant effect on attitude toward using, which significantly affects behavioral intention to use and mediates the influence of both variables.