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All Journal JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS To Maega: Jurnal Pengabdian Masyarakat Community Empowerment Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Jurnal Ekonomi dan Bisnis Digital Journal of Industrial System Engineering and Management SENAPAS IMPACTS: International Journal of Empowerment and Community Services Ecoducation
Nurul Myristica Indraswari
Universitas Sarjanawiyata Tamansiswa
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Pengaruh Pengalaman Merek dan Kesesuaian Diri pada Loyalitas Merek dengan Keterikatan Merek sebagai Pemediasi Nurul Myristica Indraswari
EKONOMI DAN BISNIS DIGITAL Vol 1 No 2 (2022): JURNAL EKONOMI DAN BISNIS DIGITAL
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (923.17 KB) | DOI: 10.58765/ekobil.v1i2.59

Abstract

Tujuan–Penelitian ini bertujuan untuk menguji dampak pengalaman merek dan kesesuaian diri pada loyalitas merek dengan keterikatan merek sebagai pemediasi. Metode–Desain penelitian ini adalah kuantitatif dengan menggunakan metode survei untuk menguji hipotesis. Teknik analisis data yang digunakan adalah analisis regresi hierarikal. Pengujian hipotesis dengan menggunakan program peranti lunak SPSS versi 26. Temuan–Penelitian ini membuktikan keterikatan merek memediasi parsial hubungan antara pengalaman merek dan loyalitas merek dan kesesuaian diri memiliki pengaruh positif pada loyalitas merek melalui pengaruh tidak langsung dari keterikatan merek. Penelitian lanjutan diharapkan dapat dilakukan dengan menambah variabel moderasi dari dimensi karakteristik individu , seperti need for uniqueness. Selain itu, jasa dapat dikaji sebagai objek penelitian untuk memperkaya penerapan hasil penelitian.Kata Kunci: Pengalaman Merek; Kesesuaian Diri; Keterikatan Merek; Loyalitas Merek
Peran Perilaku Berkelanjutan dalam Manajemen Lingkungan untuk Pengembangan Desa Wisata Berbasis Energi Terbarukan Syamsul Ma'arif; Rini Eka Sari; Nurul Myristica Indraswari
Seminar Nasional Penelitian dan Abdimas Vol 1 No 1 (2023): Juni
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/senapas.v1i1.7388

Abstract

This study examines the crucial role of sustainable behavior in environmental management for the development of renewable energy-based tourism villages. Sustainable behavior is of utmost importance in creating economically, socially, and environmentally sustainable tourism villages. The aim of this research is to integrate the concepts of sustainable behavior, environmental management, and renewable energy-based tourism village development. The research method employed is a literature review, focusing on relevant scholarly articles published in English or Indonesian after 2018. The findings indicate that sustainable behavior plays a significant role in environmental management within tourism villages, through the sustainable management of natural resources and the implementation of practices that support sustainability. The utilization of renewable energy sources in tourism village development also has positive impacts on the environment. By adopting sustainable behavior, renewable energy-based tourism villages have the potential to serve as inspiring examples in sustainable tourism development that prioritizes environmental preservation and the well-being of local communities. Furthermore, further actions are needed, including educational programs, stakeholder partnerships, the use of sustainable infrastructure, and the empowerment of local communities within the context of renewable energy-based tourism village development.
The Capacity Building of Smes in Semanu, Gunung Kidul Through Digital Marketing Socialization and Training Syamsul Hadi; Sugiyamin Syamsul; Anselmus Sudirman; Lina Setiawati; Nur Rokhman; Nurul Myristica Indraswari
IMPACTS: International Journal of Empowerment and Community Services Vol. 2 No. 1 (2023): IMPACTS: VOL. 2 NO. 1 MARCH 2023
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v2i1.14168

Abstract

Purpose ­ This community service aims to socialize and train appropriate Digital Marketing strategies for SMEs in Padukuhan Pragak, Semanu Gunung Kidul, to increase competition and adaptive capacity. Methods - Participatory Rural Appraisal (PRA) is used in community service to develop the community's potential. Result and discussions - Numerous potentials must be developed; this service process is divided into three stages: pre-implementation, implementation, and evaluation of the service program managed to carry out. Conclusion - Avoid being stuck in one's comfort zone by constantly innovating in products, distribution channels, various marketing networks, increasing knowledge, and being active in charitable contributions.
Assistance with cost management and digital promotion for the 'Fatih' photocopy business Pristin Prima Sari; Nurul Myristica Indraswari; Agustinus Eko Susetyo; Salma Salsabila Iswandari; Laras Ayu Wulandari
Community Empowerment Vol 8 No 10 (2023)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.9688

Abstract

Cost management is essential for the Fatih Photocopy business because daily data collection on raw materials and supplies is conducted. The primary goal of this community service is to impart knowledge about cost management and how to implement cost management formats and digital promotions for the Fatih Photocopy business. The program involves training and hands-on practice. The outcome of this program is an improved understanding of cost management formats among partners, enabling them to generate cost reports and enhance their digital promotion skills by maximizing the potential of social media.
Stakeholder Management in Developing a Sustainable Tourism Village Based on Renewable Energy Using RACI Matrix Ma'arif, Syamsul; Putrianti, Flora Grace; Indraswari, Nurul Myristica; Nhu, Dương Quế; Pujianingsih, Esti Dwi; Marsinta, Ana Kardiya; Ardianti, Pipit
Journal of Industrial System Engineering and Management Vol. 2 No. 2 (2023): Journal of Industrial System Engineering and Management (Edisi December)
Publisher : PT. SAFARI AMALIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56882/jisem.v2i2.25

Abstract

The tourism village offers cultural, natural, and authentic culinary experiences, but the growth of tourism villages must be managed sustainably to address adverse environmental impacts. Stakeholder management becomes a critical factor in planning a sustainable energy-based tourism village development project. This research aims to identify key stakeholders in the development project of the "Kampung Emas" tourism village based on renewable energy, understand their roles and responsibilities, and formulate stakeholder management strategies. The research was conducted by interviewing key stakeholders in the project and analyzing the results using the RACI Matrix table. The analysis identified four main stakeholders: the Village Head, the Tourism Awareness Group Chair, the Restaurant Manager, and the Academician. The Village Head plays a strategic role as the information disseminator at the village level; the Tourism Awareness Group Chair is fully responsible for the critical phases of the project, the Restaurant Manager has responsibilities in technical and strategic tasks, and the Academician contributes significantly to the analysis of each task. The proposed stakeholder management strategy positions the Village Head as an information disseminator, the Tourism Awareness Group Chair as the primary spokesperson, the Restaurant Manager in strategic decision-making, and the Academician as a consultative partner. This approach is expected to support successfully implementing the renewable energy-based tourism village development project.
Digitalisasi Bisnis Sebagai Strategi Pengembangan Usaha pada Pengrajin Kain Tenun Melalui Implementasi Konsep Tri-N di Desa Karangasem, Klaten, Jawa Tengah Sri Ayem; Umi Wahidah; Suddin Lada; Enggar Kartika Cahyaning; Supatman Supatman; Nurul Myristica Indraswari; Agaphe Christian Abinowo
To Maega : Jurnal Pengabdian Masyarakat Vol 7, No 1 (2024): Februari 2024
Publisher : Universitas Andi Djemma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35914/tomaega.v7i1.2439

Abstract

Desa Karangasem ini merupakan salah satu kelurahan yang ada di wilayah Kecamatan Cawas, Kabupaten Klaten yang warganya menjadi pengrajin kain tenun untuk diproduksi secara perorangan. Permasalahan yang dihadapi pengrajin kain tenun di Desa Karangasem, mereka menjual hasil kerajinannya langsung ke pengepul, tidak melakukan penjualan langsung kepada konsumen sehingga dalam penentuan harga mereka tergantung dengan pengepul. Untuk mengatasi permasalahan tersebut maka solusi yang ditawarkan melalui kegiatan program PKM pemberdayaan pemasaran pengrajin kain tenun di Karangasem meliputi program pelatihan dalam Menyusun strategi pemasaran kain tenun serta program peningkatan kapasitas SDM dalam pemasaran online. Kegiatan ini akan dilaksanakan dengan melibatkan seluruh pengrajin kain tenun yang berada di wilayah RT 06/RW 04 Desa Karangasem. Selain kompetensi dalam pemasaran, pengrajin diberikan sosialisasi terkait Konsep Tri-N yaitu Niteni, Nirokke, Nambahi yaitu prinsip dalam melakukan pemasaran secara online dengan memperhatikan perkembangan terkini dengan memanfaatkan sosial media. Hasil dari Abdimas menunjukkan bahwa rata-rata 93% peserta mampu memahami dan mampu Menyusun strategi pemasaran serta mampu melakukan pemasaran secara digital dengan memanfaatkan sosial media.
Analisis Purchasing Intention Melalui Penggunaan Augmented Reality Di Aplikasi Belanja Online Lusia Tria Hatmanti Hutami; Bernadetta Diansepti Maharani; Nurul Myristica Indraswari
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 2 (2023): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i2.18466

Abstract

Research aim: This study aims to analyze consumers' online purchase intentions by adopting AR technology in online sales applications in Indonesia. The main objective of this study is to analyze the extent of the influence of perceived ease of use, the effect of perceived pleasure, and the influence of personal innovation on attitudes towards AR in online purchasing as a mediating variable with online purchase intention being the dependent variable. Design/Methode/Approach: The research method used in this research is path analysis using the AMOS program before the path analysis goodness of fit test is performed to test the model's fit. The sampling method used is non-probability sampling with the purposive sampling method. The sampling criteria used in this study are consumers who are interested in buying using AR technology or have used AR technology in online shopping applications. Research Finding: People feel that AR technology makes purchasing easier. People who tend to be open to using AR technology are people who have a high level of innovation. This result of the research filled the gap of the use of technology involvement in the marketing area. Theoretical contribution/Originality: Based on these results, The contribution of the research is to bring clarity and development of the technology involved in the marketing field, particularly the use of AR technology. Practitioner/Policy implication: The implications for companies need to make appropriate and fun promotional strategies such as advertising with the aim of building positive attitudes of prospective consumers towards the use of AR in e-commerce media and providing instructions for using AR technology in an interesting way, for example by collaborating with celebrities or celebrity endorsers. Research limitation: This research is limited to shopping applications only. So it is necessary further to investigate the use of AR in other applications.
Pengaplikasian Theory of Consumption Value Pada Niat Beralih Produk Ramah Lingkungan: Perspektif Identitas Diri Hijau Indraswari, Nurul Myristica
Economic and Education Journal (Ecoducation) Vol. 6 No. 3 (2024): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v6i3.390

Abstract

Identitas diri dan nilai-nilai konsumsi merupakan anteseden penting dari perilaku berkelanjutan konsumen. Dengan mengintegrasikan teori nilai konsumsi dan pendekatan identitas diri, penelitan ini mengeksplorasi hubungan antara nilai konsumsi (fungsional, kondisional, dan emosional), identitas diri hijau, dan niat pembelian produk ramah lingkungan. Data terkumpul sebanyak 242 responden yang berdomisili di Yogyakarta melalui survei kuesioner. Dengan menggunakan metode PLS-SEM, ditemukan hasil bahwa identitas diri hijau memiliki pengaruh positif yang signifikan terhadap nilai fungsional, kondisional, emosional, dan niat beli produk ramah lingkungan dan juga menemukan hasil bahwa nilai kondisional memediasi hubungan antara identitas diri hijau dan niat beli produk ramah lingkungan. Hasil penelitian menyiratkan bahwa intervensi yang menargetkan identitas diri hijau adalah cara yang menjanjikan untuk mempromosikan perilaku konsumsi berkelanjutan dengan penggunaan produk ramah lingkungan. Selain itu, temuan hasil juga memiliki implikasi penting bagi pengembangan pasar yang menjual produk ramah lingkungan berdasarkan identitas diri dan nilai konsumsi.
Strategi Pemanfaatan Media Sosial Berdasarkan Ajaran Ketamansiswaan “Konsep Tri-N” Ki Hadjar Dewantara untuk Meningkatkan Penjualan Dzaqeela Tas Batik Yogyakarta Miftakhul Lutvianto; Linda Yani; Riwik Natalia; Qori'ah Maulana Iqbal; Alexander Alexander; Nurul Myristica Indraswari
Jurnal Abdimas Indonesia Vol. 4 No. 4 (2024): Oktober-Desember 2024
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/jai.v4i4.1095

Abstract

Tantangan yang dihadapi oleh usaha kecil Dzaqeela Tas Batik Yogyakarta yang berlokasi di Singosaren I, Singosaren, kec. Banguntapan Kabupaten Bantul, Daerah Istimewa Yogyakarta dalam bersaing dengan pesaing yang telah memanfaatkan media sosial untuk pemasaran digital. Kegiatan abdimas ini bertujuan membantu usaha tersebut meningkatkan jangkauan pasar dan daya saing melalui pelatihan digital marketing berbasis konsep Tri-N dari ajaran Ki Hadjar Dewantara. Metode yang digunakan meliputi wawancara, sosialisasi, dan pendekatan partisipatif yang melibatkan lima (5) mahasiswa dan enam (6) karyawan dalam observasi, pembuatan akun media sosial, dan pengembangan konten pemasaran. Hasil kegiatan abdimas menunjukkan Dzaqeela Tas Batik Yogyakarta kini memiliki akun Instagram bisnis dengan konten yang menarik, meningkatkan potensi jangkauan pasar yang lebih luas. Karyawan dan pemilik usaha mendapatkan pemahaman baru tentang pentingnya media sosial dalam pemasaran, yang berkontribusi pada daya saing usaha di era digital. Kegiatan abdimas ini memberikan solusi inovatif untuk pemberdayaan usaha kecil melalui penerapan teknologi digital.
Pengaruh Budaya Organisasi, Motivasi, dan Disiplin Kerja Terhadap Kinerja Pegawai BPK Wilayah XX Maluku: The Influence of Organizational Culture, Motivation, and Work Discipline on the Performance of BPK Employees in Region XX Maluku Purnamarini, Tri Ratna; Indraswari, Nurul Myristica; Rosiana, Auliya
Economic and Education Journal (Ecoducation) Vol. 7 No. 2 (2025): Economic and Education Journal (Ecoducation)
Publisher : Pendidikan Ekonomi, Universitas Insan Budi Utomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33503/ecoducation.v7i2.1527

Abstract

Untuk mencapai produktivitas kerja yang tinggi, salah satu sasaran organisasi adalah kinerja yang optimal. Pegawai dalam melakukan pekerjaan mempunyai hasil yang berbeda antara tiap–tiap pegawai. Terdapat hal–hal yang mempengaruhi perbedaan dalam memperoleh hasil. Penelitian ini dilaksanakan untuk menganalisis pengaruh budaya organisasi, motivasi, dan disiplin kerja terhadap kinerja pegawai BPK Wilayah XX Maluku. Populasi penelitian ini adalah pegawai BPK Wilayah XX Maluku. Data dianalisis dengan bantuan program SPSS. Hasil penelitian menemukan bahwa budaya organisasi dan motivasi secara sendiri tidak mempengaruh secara positif signifikan terhadap kinerja pegawai, sedangkan disiplin kerja mempengaruhi secara positif dan signifikan terhadap kinerja pegawai. Hasil penelitian secara bersama menemukan budaya organisasi, motivasi, dan disiplin mempengaruhi kinerja pegarai BPK Wilayah XX Maluku.
Co-Authors Agaphe Christian Abinowo Agustinus Eko Susetyo Alexander Alexander Anselmus Sudirman Ardianti, Pipit Auliya Rosiana Bernadetta Diansepti Maharani Enggar Kartika Cahyaning Flora Grace Putrianti Laras Ayu Wulandari Lina Setiawati Linda Yani Lusia Tria Hatmanti Hutami Marsinta, Ana Kardiya Miftakhul Lutvianto Nhu, Dương Quế Nur Rokhman Pristin Prima Sari Pujianingsih, Esti Dwi Purnamarini, Tri Ratna Qori'ah Maulana Iqbal Rini Eka Sari Riwik Natalia Salma Salsabila Iswandari Sri Ayem Suddin Lada Sugiyamin Supatman Supatman Syamsul Hadi Syamsul Ma’arif Umi Wahidah