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All Journal Ijtimaiya : Journal of Social Science and Teaching
Medina, Hillary Tasya
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Education Environmental Science Social Sciences

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Bridging Knowledge and Action: An AI-Enabled Communication Model for Ecological Education Munandar, Alan; Medina, Hillary Tasya; Choiron, Nabhan Fuad
IJTIMAIYA: Journal of Social Science and Teaching Vol 10, No 1 (2026): IJTIMAIYA: Journal of Social Science and Teaching
Publisher : Program Studi Tadris IPS Fakultas tarbiyah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/ji.v10i1.37027

Abstract

Students often understand ecological issues but fail to translate knowledge into action. Existing studies mainly position artificial intelligence (AI) as a content-delivery tool rather than a communication infrastructure linking message design to behavioral outcomes. This study proposes a six-layer AI-Enabled Communication Model for Ecological Education based on instructional communication theory and the Knowledge–Attitude–Behavior framework. Using a systematic literature review (SLR) and thematic synthesis, 20 studies published between 2016 and 2026 were analyzed. Findings show that AI supports ecological learning through personalized messaging, interactive simulations, conversational agents, and continuous feedback. However, lasting behavioral change requires supportive school culture, teacher-guided value formation, and ecological projects. The proposed model integrates message design, AI-supported communication, feedback, action reinforcement, value habituation, and ethical governance to promote sustainable ecological behavior.
Co-Authors Choiron, Nabhan Fuad Munandar, Alan