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All Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Ragam Pengabdian Melayani: Jurnal Pengabdian Kepada Masyarakat
Surnita Sandi Wiranata
Universitas Muhammadiyah Cirebon
Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

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Pemberdayaan Ekonomi Kreatif Melalui Inovasi Produk Kompres Jahe Surnita Sandi Wiranata; Tri Erie Wardhani; Mery Sukartini; Itat Tatmimah; Ahmad Waskito
Melayani: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2026): Melayani : Jurnal Pengabdian Kepada Masyarakat
Publisher : Penerbit dan Percetakan CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/melayani.v3i2.421

Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan pemanfaatan tanaman herbal, khususnya Jahe, sebagai produk kesehatan sekaligus peluang ekonomi kreatif di Desa Pajajar, Kabupaten Majalengka. Metode yang digunakan adalah pendekatan deskriptif kualitatif melalui tahapan studi literatur, sosialisasi, demonstrasi, praktik partisipatif, observasi, serta pendampingan pengelolaan sederhana. Hasil kegiatan menunjukkan bahwa masyarakat mampu memahami dan mempraktikkan pembuatan kompres jahe menggunakan handuk secara mandiri. Selain itu, masyarakat merasakan manfaat langsung berupa pengurangan nyeri otot, efek relaksasi, serta peningkatan kenyamanan setelah aktivitas fisik. Dari aspek ekonomi, kegiatan ini memberikan wawasan baru mengenai potensi pengembangan produk berbasis jahe menjadi usaha skala rumah tangga. Pemanfaatan jahe tidak hanya terbatas sebagai konsumsi, tetapi juga dapat dikembangkan menjadi produk bernilai tambah seperti minuman herbal, minyak gosok, dan layanan terapi sederhana. Dengan pendekatan pengelolaan yang sederhana dan berbasis potensi lokal, kegiatan ini berkontribusi dalam meningkatkan keterampilan masyarakat serta membuka peluang penguatan ekonomi kreatif desa. Oleh karena itu, inovasi kompres jahe dapat menjadi solusi integratif dalam mendukung kesehatan sekaligus pemberdayaan ekonomi masyarakat secara berkelanjutan.
Cost Accounting System and Risk Governance: an Integrated Approach to Risk Management and Cost Efficiency Yuli Dewi; Muzzayanah Muzzayanah; Surnita Sandi Wiranata
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/2pmzqb30

Abstract

In an increasingly uncertain and complex business environment, organizations are required to achieve operational efficiency while maintaining strategic resilience. Cost Accounting Systems (CAS) provide detailed financial insights that support managerial decision-making, whereas Risk Governance embeds risk awareness into organizational governance structures. Despite their complementary roles, these two domains are frequently implemented in isolation. This study aims to develop an integrative conceptual framework that connects Cost Accounting Systems and Risk Governance to enhance both cost efficiency and enterprise risk management. Using a narrative literature review approach, this article synthesizes academic and professional literature on management accounting, enterprise risk management, and governance. The findings suggest that integrating CAS with Risk Governance improves decision quality, strengthens accountability, and supports sustainable organizational performance by aligning financial information with risk oversight mechanisms. This study contributes to the literature by bridging management accounting and risk governance perspectives and offers a conceptual foundation for future empirical research
Pengaruh Electronic Word of Mouth dan Influencer Endorsement di Tiktok terhadap Minat Beli Produk Erigo pada Mahasiswa Nazery Bagus Satria Hasan; Surnita Sandi Wiranata; Tedi Kustandi
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v5i3.6795

Abstract

This study examines the effects of Electronic Word of Mouth (e-WOM) and Influencer Endorsement on TikTok on purchase intention toward Erigo products among students of the Faculty of Economics and Business, Universitas Muhammadiyah Cirebon. Amid the rapid growth of social commerce and Generation Z's reliance on peer reviews and influencer content before making purchase decisions, this study investigates whether these two digital marketing signals jointly and individually shape purchase intention toward a local Indonesian fashion brand. Using a quantitative approach, data were collected through a Likert-scale questionnaire distributed to 88 respondents determined via the Yamane formula, and analyzed using multiple linear regression with the assistance of SPSS 25. Prior to hypothesis testing, the instrument was confirmed valid and reliable, and the regression model passed the classical assumption tests for normality, multicollinearity, and heteroskedasticity. The results show that Electronic Word of Mouth has a positive and significant effect on purchase intention (t = 3.654; p = 0.000), and Influencer Endorsement also has a positive and significant effect (t = 3.321; p = 0.001). Simultaneously, both variables significantly affect purchase intention (F = 38.692; p = 0.000), explaining 47.7% of its variance. These findings indicate that peer-generated reviews and influencer content on TikTok both play meaningful roles in shaping Generation Z's purchase intention toward local fashion brands.
Co-Authors Ahmad Waskito Itat Tatmimah Mery Sukartini Muzzayanah Muzzayanah Nazery Bagus Satria Hasan Tedi Kustandi Tri Erie Wardhani Yuli Dewi