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All Journal Jurnal Locus Penelitian dan Pengabdian Journal Research of Social Science, Economics, and Management Jurnal Riset Ekonomi dan Akuntansi
Dinda Maryani Ulva
Universitas Pancasakti Tegal
Aerospace Engineering Automotive Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Environmental Science Mathematics

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Penerapan Metode Fun Learning Class dalam Mengatasi Kejenuhan Belajar dan Krisis Identitas Anak Pekerja Migran Indonesia di SB Sentul Malaysia Khashilan Ditiya Auvaro; Dinda Maryani Ulva; Catur Wahyudi
Jurnal Locus Penelitian dan Pengabdian Vol. 5 No. 7 (2026): JURNAL LOCUS: Penelitian dan Pengabdian
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/locus.v5i7.6134

Abstract

Program Kuliah Kerja Nyata (KKN) Internasional di Sanggar Bimbingan (SB) Sentul Al-Amin, Malaysia, dijalankan untuk mengatasi problem kejenuhan belajar akut sekaligus krisis identitas nasional pada anak-anak Pekerja Migran Indonesia (PMI). Isu utama di lapangan berakar dari metode belajar konvensional tulis-salin yang monoton tanpa dukungan modul fisik, sehingga memicu degradasi motivasi siswa. Menjawab tantangan tersebut, pengabdian ini menerapkan pendekatan kualitatif deskriptif partisipatif berbasis komunitas lewat metode Fun Learning Class. Rangkaian pelaksanaannya mengintegrasikan tahapan analisis situasi serta perencanaan program, yang kemudian diukur melalui evaluasi kualitatif berbasis observasi partisipatif dan wawancara mendalam. Hasil pengabdian memperlihatkan bahwa ruang kelas interaktif ini sangat ampuh memulihkan regulasi diri serta memicu inisiatif mandiri siswa tanpa paksaan. Implementasi seni kolase dua dimensi dari bahan alam, penayangan konten visual adaptif bertema adat istiadat, serta aktivitas fisik lewat senam sehat terbukti sukses mengikis kejenuhan akademis sekaligus menghidupkan kembali rasa nasionalisme kebangsaan. Kesimpulannya, metode pembelajaran rekreasional berbasis kearifan lokal ini efektif mengembalikan jati diri kewarganegaraan anak sejak dini, sehingga kontinuitas distribusi relawan pengajar sangat direkomendasikan untuk menjaga dampak jangka panjang.
Analysis of Factors Triggering Impulsive Buying Among Culinary Tourists at the Rahma Waterpark Semedo Cafeteria, Tegal Regency Dinda Maryani Ulva; Khashilan Ditiya Auvaro; Makmur Sujarwo
Journal Research of Social Science, Economics, and Management Vol. 6 No. 1 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v6i1.1578

Abstract

This study aims to explore and explain in depth the environmental factors and psychological phenomena that trigger impulse buying behavior in culinary tourism visitors at the Rahma Waterpark Semedo Canteen, Tegal Regency. The approach used in this study was qualitative with an analytical descriptive method. Primary data collection was carried out through direct observation and in-depth interviews with canteen owners and 38 visitor informants who were selected using purposive sampling techniques. Data analysis is applied using a flowing model that includes data reduction, data presentation, and conclusion drawn. The results of the study showed that the majority of visitors were dominated by large family groups and elementary school children who made sudden transactions while resting. The most consistent external factors driving tourists' spontaneous shopping decisions are the atmosphere of the canteen environment that is clean and family-friendly, as well as sensory marketing in the form of the strong aroma of cuisine through the open canteen layout. This combination of stimuli successfully builds a comfortable mood (positive affect), thus loosening cognitive control and collapsing the shopping rationality of visitors in order to get instant emotional satisfaction at tourist sites.
Pengaruh Adopsi Pembayaran Digital dan Digital Marketing terhadap Kinerja Bisnis UMKM Kuliner di Kawasan Alun-Alun Kota Tegal Dinda Maryani Ulva; Riyadhotul Jannah; Finasya Dwi Andini; Khashilan Ditiya Auvaro; Makmur Sujarwo
Jurnal Riset Ekonomi dan Akuntansi Vol. 4 No. 3 (2026): September: JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v4i3.4325

Abstract

This study aims to fundamentally examine the implementation of digital marketing strategies through the TikTok platform and the adoption of non-cash payment systems based on QRIS among culinary MSMEs in the Alun-Alun Area of Tegal City to support their business performance. The research method employed a descriptive qualitative approach, with data collection techniques based on direct field observations, semi-structured interviews, and a netnographic approach through screening promotional content and engagement metrics on TikTok. The results indicate that active collaboration between culinary MSMEs and local or regional influencers via food review content effectively creates a viral effect that expands market reach and triggers substantial customer queues in physical stalls. This digital promotion success is optimally balanced by the integration of the QRIS payment system, directly validated at the cashier counters. The contactless payment facility is proven to shorten transaction times, minimize loose change obstacles, and maximize service productivity in a high-mobility, crowded culinary tourist spot. This study concludes that the synergy between aggressive visual-based digital marketing and a modern transaction ecosystem plays a transformative role in driving sales volume and securing the business continuity of culinary MSMEs amidst competitive market rivalries.
Co-Authors Catur Wahyudi Finasya Dwi Andini Khashilan Ditiya Auvaro Riyadhotul Jannah Sujarwo, Makmur