Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal JMBPreneur
Dwi Ayu Istiqomah
Universitas An Nuur

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect Analysis of E-Commerce In The Global Era To Increase Interest In Entrepreneurship In Dimoro Village Winarsih; Dwi Ayu Istiqomah; Ida Wahyuningsih
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 2 No 1 (2022): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v2i1.14

Abstract

 Background: The development of information technology itself is very helpful for entrepreneurs when running a business or business. The form of information technology that is developing very rapidly today is the sale, purchase, distribution and marketing of goods and services through electronic systems, social media and e-commerce. Ecommerce for an entrepreneur can provide effectiveness and flexibility in production and when sending goods and services quickly for software products so that the costs incurred are more efficient.   Purpose: This study aims to understand and apply e-commerce to develop business interest in Dimoro village.   Methods: This study used a qualitative method which was carried out through observation and interviews with the object directly, namely the Head of UKM in Dimoro village. This method aims to obtain more complete information and can reach a wider scope regarding the influence of e-commerce in the global era to increase entrepreneurial interest in Dimoro village.   Conclusion: From the results of observations and interviews conducted, it can be concluded that in increasing business in Dimoro village it is necessary to have an ecommerce application because e-commerce applications are applications to facilitate the buying and selling process and expand market share. In addition, using the application does not need to have a store because it can be managed in their respective homes so that it is more effective and efficient and saves costs.   Suggestion: There are still many limitations in this research and need to be developed again for the next research agenda. The scope of this research is still small and in a less broad scope because it is only driven in one place, so that further research can be developed through the addition of variables and the number of objects to be studied. 
Pengaruh E-Service Quality, Customer Trust Dan Online Customer ReviewTerhadap Customer Loyalty Pengguna Aplikasi Shopee (Studi Kasus PadaMahasiswa Program Sarjana Universitas An Nuur Angkatan 2019/2020) Dwi Ayu Istiqomah; Fariha azzahra
JMBPreneur: Jurnal Manajemen, Bisnis, dan Kewirausahaan Vol 3 No 2 (2023): JMBPreneur
Publisher : LPPM Universitas An Nuur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35720/jmbpreneur.v3i2.27

Abstract

 Background : In the digital era, An Nuur students prefer to do practical and instant activities, one of which is shopping online via the Shopee application. Efforts to increase customer loyalty can be done through the e-service quality provided. Apart from that, Shopee also needs to convince consumers through customer trust when making a purchase that their expectations of obtaining a product or service are met. Consumers can take advantage of online customer reviews to help determine what products to buy.   Purpose: This research aims to determine the influence of e-service quality, customer trust and online customer reviews on customer loyalty of application users among An Nuur University Undergraduate Program students Class of 2019/2020   Methods: The research carried out uses a type of quantitative research which aims to test   predetermined hypotheses. Meanwhile, the sampling method used census techniques for 99   respondents. Then the data obtained was analyzed using the Partial Least Square (PLS) statistical analysis technique.   Conclusion: So, e-service quality and customer trust play a role in increasing customer loyalty.   Suggestion: There are still many limitations in this research and need to be further developed for future research agendas. The scope of this research is only within the scope of An Nuur University so its scope is not broad enough because it only focuses on one place, so you can add a population and sample with a wider coverage, such as the community in the Grobogan district. Apart from that, further research can add related variables to increase customer loyalty. 
Co-Authors Fariha Azzahra Ida Wahyuningsih Winarsih