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p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal Journal of Communication, Sustainability, and Empowerment
Veny Ari Sejati
Univeristas Merdeka Madiun

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Service Marketing Communication Training for Motorcycle Repair Shops in the Second Period of 2025 Veny Ari Sejati
Journal of Communication, Sustainability, and Empowerment Vol. 1 No. 2 (2025): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v1i2.15

Abstract

Today's youth are expected to be more productive in order to have a decent life and create job opportunities for others, so that society's prosperity increases. One way is to start a motorcycle repair shop for interested teenagers or those who already have motorcycle engine mechanical skills. Startup entrepreneurs need to have service service marketing communication knowledge so that their repair shops will grow and develop into medium to large-scale repair shops. Therefore, a service marketing communication training program for motorcycle repair shops will be held in November 2024 at the Suzuki Motor repair shop in Magetan city, branch of PT. ISG Surabaya, with participants being mechanics and apprentices. This research uses a descriptive qualitative technique, and data collection is done using the participant observation technique where the author is directly involved in the daily implementation of the training. Additionally, interviews are conducted when needed.  The purpose of this research is to explain how service marketing communication training is conducted for motorcycle repair shops. The training material covers service marketing communication, how to manage a repair shop, and is expected to create job opportunities in their respective areas. Participants practiced creating marketing plans, determining costs, creating repair shop promotions, and determining place and physical evidence. The reseacher hopes this article will be beneficial to other repair shop entrepreneurs by expanding their knowledge and providing ideas for developing their repair shops.
Non-Verbal Marketing Communication Training for Teenagers of Dharma Wanita Kebonsari Special School Zulin Nurchayati; Veny Ari Sejati; Hindun Nurhidayati
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 2 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i2.30

Abstract

Teenagers with disabilities are required to be more productive in order to have a decent life and can create employment opportunities for others so that the community's life becomes more prosperous. One way is by entrepreneurship. Entrepreneurs must have marketing communication skills so that businesses can grow and develop. Therefore, marketing communication training was held for productive-age teenagers at the Dharma Wanita Special Needs School in April 2026 at the Dharma Wanita Special Needs School Kebonsari Madiun with participants who were productive-age teenagers. The results of this training were written using qualitative descriptive techniques, and data collection used interviews and participant observation where the author was directly involved daily in the implementation of the training. The purpose of writing this article explains how marketing communication training for SLB teenagers is verbally and nonverbally. Meanwhile, the purpose of holding the training is to equip productive-age SLB teenagers with marketing communication skills, how to manage a business and hopefully be able to create employment opportunities. Participants practiced making marketing plans, determining costs, creating promotions, determining places and physical evidence. It is hoped that this article will be useful for other entrepreneurs with special needs, namely increasing insight and ideas in developing their businesses.
Co-Authors Nurhidayati, Hindun Zulin Nurchayati