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All Journal SYSTEMIC RESEARCH: Systemic and Information Technology Journal
Ridwan
Institut Teknologi dan Bisnis Dewantara, Bogor, Indonesia

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Analysis of Artificial Intelligence Algorithms for Enhancing Digital Marketing Efficiency Arman Andrian; andri catur trissetianto andri; Ridwan
SYSTEMIC RESEARCH: Systemic and Information Technology Journal Vol. 1 No. 1 (2025): July 2025
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/h0tkm195

Abstract

This research investigates the role of artificial intelligence (AI) algorithms in enhancing the efficiency of digital marketing efforts. Despite the rapid adoption of AI technologies in marketing, a significant research gap exists in understanding how these algorithms influence both performance metrics and user acceptance, while addressing implementation challenges and ethical concerns. The study aims to analyze the impact of AI algorithms on key digital marketing outcomes and explore the associated factors affecting their adoption. Employing a mixed-methods approach, quantitative data were analyzed using statistical models to measure performance improvements, while qualitative data were coded to extract themes related to benefits, challenges, and ethics. The results reveal that AI algorithms substantially improve conversion rates and click-through rates, with positive associations to perceived benefits and user acceptance. However, implementation barriers and ethical issues pose notable constraints on effectiveness. The novelty of this research lies in its integrated analysis combining quantitative metrics with qualitative insights, providing a holistic understanding of AI’s dual impact in marketing environments. The study concludes that while AI significantly advances digital marketing efficiency, careful consideration of practical and ethical dimensions is crucial for sustainable adoption.
The Influence of Generative AI on Content Creation and Consumer Trust in Global Markets Andri Catur Trissetianto; Ridwan
SYSTEMIC RESEARCH: Systemic and Information Technology Journal Vol. 1 No. 1 (2025): July 2025
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/5wz36z46

Abstract

The rapid integration of generative AI in digital marketing has transformed content creation and consumer engagement globally. This study investigates the influence of generative AI on content creation and consumer trust in global markets. The research employs a mixed-methods approach, combining quantitative analysis of global marketing campaigns with qualitative insights from consumer surveys and expert interviews. The findings reveal that generative AI enhances content personalization and operational efficiency, leading to increased consumer engagement. However, consumer trust is contingent upon transparency, ethical use, and regional considerations. The study underscores the importance of ethical frameworks and strategic localization to maximize AI's benefits while mitigating associated risks. This research provides valuable insights into the evolving role of AI in global digital marketing, offering a foundation for future studies on AI's impact on consumer behavior and marketing strategies.
Co-Authors Andri Catur Trissetianto andri catur trissetianto andri Arman Andrian