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All Journal SEEIJ (Social Economics and Ecology International Journal) International Journal of Business Studies Journal of Sustainable Community Development (JSCD) Journal Research of Social Science, Economics, and Management Jurnal Pendidikan Indonesia (Japendi) Cerdika: Jurnal Ilmiah Indonesia
Ong, Leonnard
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Journal of Sustainable Community Development (JSCD)

 1 
Efek Brand Ambassador Terhadap Keputusan Beli Melalui Media Sosial Pond's Ong, Leonnard
Journal of Sustainable Community Development (JSCD) Vol. 5 No. 2 (2023): Journal Of Sustainable Community Development (JSCD)
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v5i2.100

Abstract

Persaingan semakin ketat dan meningkat pada perusahaan nasional maupun multinasional. Perusahaan perlu memberikan inovasi ide pelayanan yang baik untuk menjelaskan kebutuhan pelanggan agar dapat terus berkembang dan diikuti pasar. Industri kosmetik Indonesia tumbuh dan berkembang pesat menjadikan indikator peningkatan tingkat persaingan antar perusahaan, sampai saat ini data Kementerian Perindustrian (Kemenprin) mencatat industry kosmetik perkiraan telah mencapai 760 lebih perusahaan di Indonesia. Persaingan yang semakin ketat membuat perusahaan menetapkan berbagai strategi untuk membantu memasarkan dan mempromosikan produknya. Salah satunya melalui pengunaan brand ambassador. POND’S merupakan perusahaan kosmetik yang menggunakan brand ambassador, yaitu Wendy Red Velvet asal Korea Selatan. Penelitian ini bertujuan untuk mengetahui pengaruh dan besaran pengaruh brand ambassador melalui media sosial terhadap keputusan pembelian produk POND’S dengan metode kuantitatif. Temuan memperlihatkan brand ambassador dan sosial media marketing menunjukkan pengaruh kuat terhadap keputusan pembelian
E-Groceries Market in Indonesia: Opportunities and Challenges Febi, Myrza; Ong, Leonnard
Journal of Sustainable Community Development (JSCD) Vol. 7 No. 2 (2025): Journal of Sustainable Community Development
Publisher : Sekolah Tinggi Manajemen IPMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32924/jscd.v7i2.156

Abstract

The rapid expansion of Indonesia’s digital economy is reshaping grocery shopping, with egroceries emerging as a high-growth channel. Rising internet access, smartphone use, and busier urban lifestyles are shifting demand online for convenience, competitive prices, and broader assortments. Marketplaces and dedicated e-grocery operators now compete on speed and reliability, enabled by advances in logistics, inventory visibility, and payments. E-service quality is the key differentiator: intuitive interfaces, secure checkouts, responsive support, accurate fulfilment, and dependable delivery build trust and repeat purchase—especially for perishables. Expectations are moving beyond fast to transparent order tracking, personalized offers, and flexible payment and delivery options. COVID-19 accelerated adoption by firsttime users, yet structural challenges remain uneven infrastructure outside major cities, costly last-mile operations, and intense price competition that compresses margins. Maintaining onshelf availability and consistent quality control is critical to satisfaction and loyalty. Future growth will be shaped by tighter collaboration among retailers, technology providers, and logistics partners. Players that pair superior e-service standards with disciplined supply-chain execution can convert trial into habit, deepen brand loyalty, and sustain profitable scale. As urbanization continues and digital literacy rises, e-groceries are positioned to become a mainstream pillar of Indonesia’s retail landscape.
Co-Authors Easterina, Benedicta Samantha Febi, Myrza Rahayu, Mindy Sonhaji Sonhaji Zwespana, Anastasya