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All Journal Tourism Scientific Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Abdi Masyarakat Bogor Hospitality Journal
Simanihuruk, Maidar
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Motivasi Kerja Karyawan Terhadap Kinerja Karyawan di Royal Tulip Gunung Geulis Resort and Golf Dwi Putri, Aggy Lestari; Simanihuruk, Maidar
Tourism Scientific Journal Vol. 9 No. 1 (2023): Desember 2023
Publisher : STIEPAR YAPARI Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32659/tsj.v9i1.320

Abstract

The purpose of this study is to look at employee work motivation and its link to employee performance at the Royal Tulip Gunung Geulis Resort & Golf. Apprentice employees are different from employees and daily workers. Where these apprentice employees are not owned by all hotels. The quantitative descriptive approach was utilized, with a questionnaire disseminated via Google Form and analyzed using SPSS. The study's findings indicate that employee work motivation at the resort is fairly high, with a significant value less than the necessary R2 value. The association between job motivation and employee performance is modest. Work motivation influences employee performance by 34%, whereas other variables not investigated in this study affect employee performance by 66%. Finally, employee job motivation impacts employee performance at the Royal Tulip Gunung Geulis Resort & Golf, but other elements also play a role.
Nature Conservation as a Core Pillar: Strategies for Developing Educational Tourism in Pulau Untung Jawa Towards Sustainable Tourism: Nature Conservation as a Core Pillar: Strategies for Developing Educational Tourism in Pulau Untung Jawa Towards Sustainable Tourism Rianty, Rilla; Simanihuruk, Maidar; Pipin Noviati Sadikin; Anggraeni, Diah Renata
Bogor Hospitality Journal Vol 8 No 2 (2024): Desember 2024
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Pariwisata Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55882/bhj.v8i2.141

Abstract

TThe COVID-19 pandemic has shifted tourists' preferences toward quality tourism that emphasizes nature-based experiences. This study proposes development strategies for conservation-based educational tourism in Pulau Untung Jawa Tourism Village, located in Kepulauan Seribu, DKI Jakarta Province. Using a numerical SWOT approach through IFAS and EFAS analyses, the study identifies the destination's strengths, weaknesses, opportunities, and threats. The analysis results highlight that Pulau Untung Jawa possesses a strong foundation for conservation-based development, with notable strengths such as abundant natural resources, active community involvement, and the availability of educational tourism packages. However, weaknesses in infrastructure and supporting facilities require immediate attention. The EFAS analysis identifies significant opportunities to foster collaboration between the government and local communities, alongside providing training and incentives to enhance community capacity. Conversely, digitalization trends and the socio-environmental impacts of tourism activities are recognized as major threats. Based on the IE matrix and SPACE diagram analyses, Pulau Untung Jawa is strategically positioned for aggressive growth and development. Strategic recommendations include enhancing digital marketing, diversifying educational tourism products, investing in eco-friendly infrastructure, strengthening local human resource capacity, and fostering sustainable multi-stakeholder collaboration. Implementing these comprehensive strategies could position Pulau Untung Jawa as a leading model for conservation-based tourism villages, delivering economic benefits while preserving cultural heritage and protecting the environment
Digital Marketing Strategies and Their Impact on Customer Satisfaction and Brand Loyalty Anita, Tiurida Lily; Simanihuruk, Maidar; Kusumawardhani , Yuviani; Wijaya, Lianna
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3293

Abstract

This study examines how digital marketing strategies influence customer satisfaction and brand loyalty in four-star hotels in Jakarta, Indonesia. Using a quantitative approach with the SEM-PLS method, the research analyzed responses from 330 hotel guests. The study investigated key variables including service quality satisfaction, digital engagement, social media engagement, online presence perception, and digital promotions. Findings show that service quality, online presence perception, promotion effectiveness, and social media engagement significantly affect customer satisfaction with digital marketing. However, digital engagement and digital promotions showed no significant effect. Moreover, customer satisfaction with digital marketing was not found to have a significant influence on brand loyalty. These findings suggest that while digital strategies can enhance satisfaction, they do not automatically translate into loyalty. Hotel managers are encouraged to strengthen service quality and digital credibility to improve guest experience. This research contributes to understanding the effectiveness of digital marketing practices in the hospitality industry and provides practical guidance for enhancing customer interaction and satisfaction.
Wisata Edukasi Berbasis Ekonomi Kreatif Ecobrick Kusumawardhani, Yuviani; Simanihuruk, Maidar; Rahardjo , Sekti; Mayasari , Dina
Jurnal Abdi Masyarakat Vol. 3 No. 2 (2023): Jurnal Abdi Masyarakat
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jam.v3i2.56

Abstract

Tren desa wisata pasca pandemik Covid-19 di Indonesia meningkat seiring munculnya new economic tourism. Namun, kontradiktif dengan pengembangan desa wisata di Kabupaten Bogor yang cenderung lebih lambat dibandingkan wilayah lain di Jawa Barat. Permasalahan krusial yang terjadi pada pengembangan desa wisata di Kabupaten Bogor adalah SDM dan kelembagaan, tidak terkecuali dengan desa wisata Sukajadi yang hingga saat ini masuk ke dalam kategori desa wisata rintisan. Berdasarkan hal inilah, urgensi program pengabdian kepada masyarakat desa wisata Sukajadi adalah perlu adanya penguatan pariwisata melalui pemberdayaan SDM kelompok sadar wisata (Pokdarwis) yang kreatif dan memiliki kualitas layanan yang prima melalui wisata edukasi berbasis ekonomi kreatif. Tujuan pengabdian kepada masyarakat ini adalah sebagai upaya diversifikasi produk wisata sehingga desa wisata Sukajadi memiliki keunggulan kompetitif dari desa wisata lainnya di sekitarnya. Berdasarkan data dan fakta inilah, simulasi wisata edukasi berbasis ekonomi kreatif yang dianggap berpotensi menjadi produk wisata baru dan mampu menarik minat wisatawan dilakukan, guna meningkatkan pelayanan prima dan edukatif. Wisata edukasi akan menciptakan wisatawan yang berkualitas sehingga pelayanan prima dan edukatif sangat dibutuhkan untuk memberikan pengalaman yang tidak terlupakan bagi wisatawan. Luaran yang ingin dicapai dari kegiatan ini adalah untuk meningkatkan kemampuan berkomunikasi para penggiat ecobrick untuk memberikan pelayanan prima dan edukasi pada wisata edukasi berbasis ekonomi kreatif ecobrick di desa wisata Sukajadi, Kabupaten Bogor.   The trend of tourist villages after the Covid-19 pandemic in Indonesia is increasing along with the emergence of new economic tourism. However, this is contradictory to the development of tourist villages in Bogor Regency which tends to be slower than other regions in West Java. The crucial problems that occur in the development of tourist villages in Bogor Regency are human resources and institutions, including the Sukajadi tourist village which is currently included in the pilot tourism village category. Based on this, the urgency of the community service program for the Sukajadi tourist village is the need to strengthen tourism through empowering human resources from tourism awareness groups (Pokdarwis) who are creative and have excellent service quality through creative economy-based educational tourism. The aim of this community service is as an effort to diversify tourism products so that the Sukajadi tourist village has a competitive advantage over other tourist villages in the surrounding area. Based on these data and facts, a creative economy-based educational tourism simulation, which is considered to have the potential to become a new tourism product and able to attract tourist interest, was carried out, in order to improve excellent and educational service. Educational tourism will create quality tourists so that excellent and educational service is needed to provide an unforgettable experience for tourists. The outcome to be achieved from this activity is to improve the communication skills of ecobrick activists to provide excellent service and education in ecobrick creative economy-based educational tourism in the Sukajadi tourist village, Bogor Regency.
Co-Authors Anggraeni, Diah Renata Anita, Tiurida Lily Dwi Putri, Aggy Lestari Kusumawardhani , Yuviani Mayasari , Dina Pipin Noviati Sadikin Rahardjo , Sekti Wijaya, Lianna Yuviani Kusumawardhani, Yuviani