Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) International Journal of Tourism and Hospitality in Asia Pasific
Anita, Tiurida Lily
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Effect of Brand Personality and Customer Satisfaction to Customer Loyalty at The Mall: A Study Case Anita, Tiurida Lily
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.952 KB) | DOI: 10.32535/ijthap.v2i1.352

Abstract

Visiting a mall nowadays become popular activities that many people do to entertain themselves, family or friends. With so many malls around, each visitor must have one favorite mall he or she preferred to go to. Some customer preferred to go to one mall and other customer preferred other mall. This study aims to analyzed if the customer loyalty to a preferred mall was because the effect of the mall’s brand personality and customer satisfaction. The study took place at Botani Square Shopping Mall, Bogor City. Method analysis used on this study is a multiple regression analysis. The Result of this study conclude that the study of the effect of Brand personality and Customer Satisfaction to Customer Loyalty clearly shows that brand personality and customer satisfaction have an influence on customer loyalty to visit Botani Square Shopping Mall, Bogor City. Keywords: Brand Personality, Customer Satisfaction, Customer Loyalty
THE EFFECT OF TOURISM MOTIVATION ON VISITING DECISIONS IN JAKARTA HISTORY MUSEUM KAWASAN KOTA TUA JAKARTA Ardiansyah, Imam; Anita, Tiurida Lily
Journal of Business And Entrepreneurship Vol. 7 No. 1 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2019 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research at the Jakarta History Museum aims to find out the motivation of tourists consisting of physical motivation, cultural motivation, interpersonal motivation and prestige motivation influencing the decision to visit the Jakarta History Museum. This research includes quantitative research using a descriptive approach. The sample in this study amounted to 100 respondents using the Probability Sampling technique with Simple Random sampling, which is done randomly regardless of the strata in that population. Data analysis techniques use multiple linear regression analysis, classical assumption test, and hypothesis testing. Testing the hypothesis with the t test shows that tourist motivation consisting of physical motivation, cultural motivation, prestige / status motivation has a significant influence on visiting decisions. While the motivation of tourists from interpersonal motivation does not have a significant influence on visiting decisions. From the f test shows the results of tourist motivation variables consisting of physical motivation, cultural motivation, prestige or status motivation together have a significant influence on visiting decisions. While the value of R square is equal to 0.571. This means that tourist motivation only affects the visiting decision of 57.1%. And the rest is influenced by other variables not included in this study. From the results of the study it can be concluded that there is a simultaneous influence on physical motivation, cultural motivation, and status motivation on visiting decisions, whose meaning in that dimension is quite good and needs to be maintained. Whereas in the dimension of interpersonal motivation there is no simultaneous influence on visiting decisions, and it needs to be increased in that dimension.
THE EFFECT OF BRAND AWARENESS, BRAND IMAGE, AND MEDIA COMMUNICATION ON PURCHASE DECISION IN THE CONTEXT OF URBAN AREA RESTAURANT Anita, Tiurida Lily; Ardiansyah, Imam
Journal of Business And Entrepreneurship Vol. 7 No. 2 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2019 Edition)
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of brand awareness, brand image, and media communication on customer purchasing decisions in restaurants on urban areas. This research is a case study and was conducted at Gubuk Makan Mang Engking Restaurant. The restaurant has three branches, and all are located in urban areas of Depok, Cibubur and Bekasi of Indonesia. This current study is descriptive and the analysis technique used is quantitative using multiple linear regression analysis. The number of samples obtained (based on the Slovin formula) is 100 respondents. The sampling technique uses simple random sampling. The independent variables in this study are brand awareness, brand image, and media communication, while the dependent variable is purchase decision. The test result shows that brand image and media communication have an influence on purchasing decisions. Meanwhile, brand awareness does not affect purchasing decisions. Keywords: brand image, brand awareness, media communication, decision to buy Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek, citra merek, dan komunikasi media terhadap keputusan pembelian pelanggan di restoran di daerah perkotaan. Penelitian ini merupakan studi kasus dan dilakukan di Gubuk Makan Mang Engking Restaurant. Restoran ini memiliki tiga cabang, dan semuanya terletak di daerah perkotaan Depok, Cibubur dan Bekasi Indonesia. Penelitian ini bersifat deskriptif dan teknik analisis yang digunakan adalah kuantitatif dengan menggunakan analisis regresi linier berganda. Jumlah sampel yang diperoleh (berdasarkan rumus Slovin) adalah 100 responden. Teknik pengambilan sampel menggunakan simple random sampling. Variabel bebas dalam penelitian ini adalah kesadaran merek, citra merek, dan media komunikasi, sedangkan variabel terikatnya adalah keputusan pembelian. Hasil pengujian menunjukkan bahwa citra merek dan komunikasi media memiliki pengaruh terhadap keputusan pembelian. Sementara itu, kesadaran merek tidak mempengaruhi keputusan pembelian. Kata Kunci: citra merek, kesadaran merek, komunikasi media, keputusan untuk membeli
Digital Marketing Strategies and Their Impact on Customer Satisfaction and Brand Loyalty Anita, Tiurida Lily; Simanihuruk, Maidar; Kusumawardhani , Yuviani; Wijaya, Lianna
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3293

Abstract

This study examines how digital marketing strategies influence customer satisfaction and brand loyalty in four-star hotels in Jakarta, Indonesia. Using a quantitative approach with the SEM-PLS method, the research analyzed responses from 330 hotel guests. The study investigated key variables including service quality satisfaction, digital engagement, social media engagement, online presence perception, and digital promotions. Findings show that service quality, online presence perception, promotion effectiveness, and social media engagement significantly affect customer satisfaction with digital marketing. However, digital engagement and digital promotions showed no significant effect. Moreover, customer satisfaction with digital marketing was not found to have a significant influence on brand loyalty. These findings suggest that while digital strategies can enhance satisfaction, they do not automatically translate into loyalty. Hotel managers are encouraged to strengthen service quality and digital credibility to improve guest experience. This research contributes to understanding the effectiveness of digital marketing practices in the hospitality industry and provides practical guidance for enhancing customer interaction and satisfaction.
Co-Authors Imam Ardiansyah Kusumawardhani , Yuviani Simanihuruk, Maidar Wijaya, Lianna