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All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) ADI Pengabdian kepada Masyarakat Jurnal (ADIMAS Jurnal) Startupreneur Business Digital (SABDA Journal) International Journal of Tourism and Hospitality in Asia Pasific Jurnal Manajemen dan Pemasaran Jasa
Anita, Tiurida Lily
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Effect of Brand Personality and Customer Satisfaction to Customer Loyalty at The Mall: A Study Case Anita, Tiurida Lily
International Journal of Tourism and Hospitality in Asia Pasific Vol 2, No 1 (2019): February 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (204.952 KB) | DOI: 10.32535/ijthap.v2i1.352

Abstract

Visiting a mall nowadays become popular activities that many people do to entertain themselves, family or friends. With so many malls around, each visitor must have one favorite mall he or she preferred to go to. Some customer preferred to go to one mall and other customer preferred other mall. This study aims to analyzed if the customer loyalty to a preferred mall was because the effect of the mall’s brand personality and customer satisfaction. The study took place at Botani Square Shopping Mall, Bogor City. Method analysis used on this study is a multiple regression analysis. The Result of this study conclude that the study of the effect of Brand personality and Customer Satisfaction to Customer Loyalty clearly shows that brand personality and customer satisfaction have an influence on customer loyalty to visit Botani Square Shopping Mall, Bogor City. Keywords: Brand Personality, Customer Satisfaction, Customer Loyalty
THE EFFECT OF TOURISM MOTIVATION ON VISITING DECISIONS IN JAKARTA HISTORY MUSEUM KAWASAN KOTA TUA JAKARTA Ardiansyah, Imam; Anita, Tiurida Lily
Journal of Business And Entrepreneurship Vol. 7 No. 1 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2019 Edition)
Publisher : APPS Publications

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Abstract

The research at the Jakarta History Museum aims to find out the motivation of tourists consisting of physical motivation, cultural motivation, interpersonal motivation and prestige motivation influencing the decision to visit the Jakarta History Museum. This research includes quantitative research using a descriptive approach. The sample in this study amounted to 100 respondents using the Probability Sampling technique with Simple Random sampling, which is done randomly regardless of the strata in that population. Data analysis techniques use multiple linear regression analysis, classical assumption test, and hypothesis testing. Testing the hypothesis with the t test shows that tourist motivation consisting of physical motivation, cultural motivation, prestige / status motivation has a significant influence on visiting decisions. While the motivation of tourists from interpersonal motivation does not have a significant influence on visiting decisions. From the f test shows the results of tourist motivation variables consisting of physical motivation, cultural motivation, prestige or status motivation together have a significant influence on visiting decisions. While the value of R square is equal to 0.571. This means that tourist motivation only affects the visiting decision of 57.1%. And the rest is influenced by other variables not included in this study. From the results of the study it can be concluded that there is a simultaneous influence on physical motivation, cultural motivation, and status motivation on visiting decisions, whose meaning in that dimension is quite good and needs to be maintained. Whereas in the dimension of interpersonal motivation there is no simultaneous influence on visiting decisions, and it needs to be increased in that dimension.
THE EFFECT OF BRAND AWARENESS, BRAND IMAGE, AND MEDIA COMMUNICATION ON PURCHASE DECISION IN THE CONTEXT OF URBAN AREA RESTAURANT Anita, Tiurida Lily; Ardiansyah, Imam
Journal of Business And Entrepreneurship Vol. 7 No. 2 (2019): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (November 2019 Edition)
Publisher : APPS Publications

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Abstract

This study aims to determine the effect of brand awareness, brand image, and media communication on customer purchasing decisions in restaurants on urban areas. This research is a case study and was conducted at Gubuk Makan Mang Engking Restaurant. The restaurant has three branches, and all are located in urban areas of Depok, Cibubur and Bekasi of Indonesia. This current study is descriptive and the analysis technique used is quantitative using multiple linear regression analysis. The number of samples obtained (based on the Slovin formula) is 100 respondents. The sampling technique uses simple random sampling. The independent variables in this study are brand awareness, brand image, and media communication, while the dependent variable is purchase decision. The test result shows that brand image and media communication have an influence on purchasing decisions. Meanwhile, brand awareness does not affect purchasing decisions. Keywords: brand image, brand awareness, media communication, decision to buy Penelitian ini bertujuan untuk mengetahui pengaruh kesadaran merek, citra merek, dan komunikasi media terhadap keputusan pembelian pelanggan di restoran di daerah perkotaan. Penelitian ini merupakan studi kasus dan dilakukan di Gubuk Makan Mang Engking Restaurant. Restoran ini memiliki tiga cabang, dan semuanya terletak di daerah perkotaan Depok, Cibubur dan Bekasi Indonesia. Penelitian ini bersifat deskriptif dan teknik analisis yang digunakan adalah kuantitatif dengan menggunakan analisis regresi linier berganda. Jumlah sampel yang diperoleh (berdasarkan rumus Slovin) adalah 100 responden. Teknik pengambilan sampel menggunakan simple random sampling. Variabel bebas dalam penelitian ini adalah kesadaran merek, citra merek, dan media komunikasi, sedangkan variabel terikatnya adalah keputusan pembelian. Hasil pengujian menunjukkan bahwa citra merek dan komunikasi media memiliki pengaruh terhadap keputusan pembelian. Sementara itu, kesadaran merek tidak mempengaruhi keputusan pembelian. Kata Kunci: citra merek, kesadaran merek, komunikasi media, keputusan untuk membeli
Digital Marketing Strategies and Their Impact on Customer Satisfaction and Brand Loyalty Anita, Tiurida Lily; Simanihuruk, Maidar; Kusumawardhani , Yuviani; Wijaya, Lianna
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3293

Abstract

This study examines how digital marketing strategies influence customer satisfaction and brand loyalty in four-star hotels in Jakarta, Indonesia. Using a quantitative approach with the SEM-PLS method, the research analyzed responses from 330 hotel guests. The study investigated key variables including service quality satisfaction, digital engagement, social media engagement, online presence perception, and digital promotions. Findings show that service quality, online presence perception, promotion effectiveness, and social media engagement significantly affect customer satisfaction with digital marketing. However, digital engagement and digital promotions showed no significant effect. Moreover, customer satisfaction with digital marketing was not found to have a significant influence on brand loyalty. These findings suggest that while digital strategies can enhance satisfaction, they do not automatically translate into loyalty. Hotel managers are encouraged to strengthen service quality and digital credibility to improve guest experience. This research contributes to understanding the effectiveness of digital marketing practices in the hospitality industry and provides practical guidance for enhancing customer interaction and satisfaction.
Navigating the new normal: A study on Indonesian travelers' willingness to pay more post-pandemic using the theory of planned behavior Wijaya, Lianna; Ng, Kah Choon; Sihombing, Pardomuan Robinson; Anita, Tiurida Lily
Jurnal Manajemen dan Pemasaran Jasa Vol. 17 No. 1 (2024): Maret
Publisher : Lembaga Penerbit Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/jmpj.v17i1.18895

Abstract

One of the industries that have been most negatively impacted by the COVID-19 pandemic is the tourism industry, which has seen a major drop in international travel, an increase in domestic travel, and changes in consumer behavior. This study aims to study the intention of people to travel and the willingness of people to pay more for safety and precautions when traveling. These studies have addressed the matter of the lack of research on changes in the behavior and patterns of travelers. A total of 239 valid questionnaires were collected using an online survey with a purposive sampling technique. The PLS-SEM is employed to test the model. The theory of planned behavior (TPB) as a conceptual framework. Perceived risk influences the attitude of Indonesian Tourists in post-pandemic but has no influence on perceived behavior control. Attitude has a positive and significant direct influence on intention to travel and willingness to pay more. Perceived behavior control influences on intention to travel but no influence on willingness to pay more. Lastly, the intention to pay more does not influence willingness to pay more. The empirical findings have the potential to enhance the implementation of safety precautions in tourism services and the formulation of efficient strategies to revive tourism. This study substantially contributes to the body of knowledge because presented empirical proof of travel behavior patterns in Indonesia in the post-pandemic.
Adaptive Strategic Approaches and Their Impact on Economic Growth in Dynamic Markets Goh, Thomas Sumarsan; Martinez, Samantha; Sitorus, Santa Lusianna; Anita, Tiurida Lily
Startupreneur Business Digital (SABDA Journal) Vol. 4 No. 2 (2025): Startupreneur Business Digital (SABDA)
Publisher : Pandawan Sejahtera Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/sabda.v4i2.898

Abstract

In an era marked by accelerating globalization, digital disruption, and market volatility, businesses are compelled to develop adaptive strategic approaches to sustain performance and contribute to broader economic development. This study investigates how adaptive strategies characterized by flexibility, innovation, and responsiveness affect economic growth within dynamic market environments. The research aims to analyze the relationship between strategic adaptability and macroeconomic indicators such as GDP growth, productivity, and business resilience across varying national and industry contexts. Employing a mixed-method approach, the study integrates a systematic literature review with comparative case analyses from both developed and emerging economies, focusing on sectors experiencing rapid transformation. The findings reveal that organizations implementing adaptive strategies such as real-time decision-making, agile resource allocation, and continuous innovation are better positioned to respond to external shocks and, in turn, significantly enhance national economic performance. Moreover, the research highlights that countries with high levels of institutional support for strategic adaptability tend to achieve more sustainable growth trajectories. The study concludes that adaptive business strategies are not only essential for organizational competitiveness but also serve as key drivers of economic resilience in an increasingly uncertain global landscape. These insights offer valuable implications for policymakers, industry leaders, and researchers aiming to foster adaptive capacity as a means of achieving long-term economic stability and growth.
Strengthening Civic Character through Community Service Based on Digital Local Wisdom Gandhi, Iswara; Nuraeni, Rani; Rodriguez, Anthony; Anita, Tiurida Lily; Lesmana, Rosa
ADI Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): ADI Pengabdian Kepada Masyarakat
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/adimas.v6i1.1307

Abstract

The digital era, marked by disruption and globalization, poses challenges to strengthening civic character, particularly in preserving values of mutual cooperation, social responsibility, and environmental awareness, with universities playing a strategic role through community service programs rooted in local wisdom and digital adaptation. This community service aims to analyze the effectiveness of the Digital-Based Environmentally Concerned Village program in strengthening civic character among the people of Sumberjaya Village, Sukabumi. The program was implemented in a rural agrarian village community, where most residents work as farmers and small traders. The community strongly upholds traditions of collective work and environmental care, such as joint land cleaning and deliberation meetings. These practices were contextualized into digital initiatives to encourage broader participation. A qualitative case study approach was employed through participatory observation, in-depth interviews with students, residents, and local leaders, and analysis of documents and digital artifacts produced during program implementation. The findings indicate increased nationalism and patriotism through the internalization of local values, the development of digital ethics and social responsibility in media use, enhanced collaboration and mutual cooperation, and greater environmental concern, with the integration of local wisdom and digital technology serving as a key catalyst that expanded program reach and participation. The synergy between tradition and digital innovation is an effective strategy to foster adaptive, caring, and empowered citizens, and it can be replicated in other communities with adjustments to their respective local wisdom.
Co-Authors Gandhi, Iswara Goh, Thomas Sumarsan Imam Ardiansyah Kusumawardhani , Yuviani Lesmana, Rosa Martinez, Samantha Ng, Kah Choon NURAENI, RANI Rodriguez, Anthony Simanihuruk, Maidar Sitorus, Santa Lusianna Wijaya, Lianna