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All Journal Jornal Of Tourism Sciences (Toursci) TRJ (Tourism Research Journal)
Suryono, Chondro
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Humanities Environmental Science Other

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The Influence of Public Perception on the Decision to Visit Cirebon City Tourist Destinations Suryono, Chondro; Wachyudi, Sudiana
Jurnal Toursci Vol 3 No 1 (2025): Vol 3 No 1 August 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v3i1.959

Abstract

Background. Cirebon City, one of the cultural heritage centers in the province of West Java, has various attractions, including natural, religious, community, culinary, and primarily cultural and historical tourism. For this reason, the quality of products and the quality of services provided by the Cirebon City Government play a crucial role in delivering views or perceptions for tourists, both before the tourists come to Cirebon City and after tourists enjoy and use the tourist objects and attractions in Cirebon City. In this case, the perception of tourist satisfaction with tourist objects and attractions in Cirebon City can be measured. Purpose. The purpose of this study is to find out the characteristics of domestic tourists who visit Cirebon City, to find out the perception of domestic tourists towards tourist attractions in Cirebon City, and to find out the influence of domestic tourist perceptions on the decision to visit tourist attractions in Cirebon City. Method. The data analysis method uses descriptive analysis and logistic regression. Descriptive analysis was carried out to examine tourists' profiles and characteristics, while logistic regression was used to examine the influence of tourists' perceptions related to tourism factors on the decision to visit tourist destinations. Conclusion. The factor that most influences the decision of tourists to return to travel to tourist destinations in Cirebon City is accessibility. The field that gets a perfect perception is the ease of getting transportation, but the problem of obstacles in the journey must still be considered, namely, congestion   Key words: Perception, Visitation Decisions, Tourist Destinations
The Impact of Marketing Communication in Attracting Customer (Case Study at Fairmont Hotel Jakarta) Natakusumah, Yuan Reza Maulana; Nursiana, Adinoto; Suryono, Chondro
Jurnal Penelitian Pariwisata Vol 1 No 1 (2017): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v1i1.8

Abstract

Fairmont Hotel Jakarta has the unstable occupancy from month to month, started from January to December 2016. The objective of this research is to know the impact of marketing communication in attracting customer at Fairmont Hotel Jakarta. This research used associative casual. Population are all the guests who stayed in Fairmont Hotel Jakarta in the year of 2016. The sampling technique is non-probability sampling, and used incidental sample. The number of sample in this research is 120 respondents. Data was collected by distributing questionnaires with Likert scale. The statements in the questionnaires were tested of their validity and reliability. The data was analysed by using SPSS 19.0. The study found that marketing communication that consisted of advertising, sales promotion, public relation, personal selling and direct marketing impacted to attract customers 22,9%.
Co-Authors ADINOTO NURSIANA, ADINOTO Natakusumah, Yuan Reza Maulana Wachyudi, Sudiana