Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal ProBisnis : Jurnal Manajemen
Miratul Janah
Sekolah Tinggi Ilmu Ekonomi Yapis, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Social Media Marketing dan Online Customer Review Menu terhadap Keputusan Pembelian Konsumen pada Lesehan Oha Doku di Kabupaten Dompu Miratul Janah; Samsudin Samsudin; Risca Ariska Ramadhan
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of social media marketing and online customer review menus on consumer purchase decisions at lesehan oha doku in dompu district. This study uses a quantitative approach. The population in this study is 8,800 accounts following the lesehan oha doku facebook page. The determination of the number of samples using the slovin formula with a margin of error of 10% was obtained by 98 respondents. The results of this study show that partially the social media marketing variable does not have a significant effect on purchase decisions, with a value of 0.535. And the online customer review variable has a significant effect on purchase decisions, with a Significance value (Sig.) of 0.001. Meanwhile, simultaneously it shows that the variables of social media marketing and online customer reviews menu together have a significant effect on purchase decisions, with a Significance value (Sig.) of 0.004.
Co-Authors Risca Ariska Ramadhan Samsudin Samsudin