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All Journal ProBisnis : Jurnal Manajemen
Samsudin Samsudin
Sekolah Tinggi Ilmu Ekonomi Yapis, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Analisis Dampak Kehadiran Pasar Ritel Modern terhadap Pendapatan dan Keberlangsungan Usaha Pedagang di Pasar Tradisional Dompu Nur Kamariah; Samsudin Samsudin; Sumarni Sumarni
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the impact of the presence of modern retail markets on the income and business sustainability of traders at the Dompu Traditional Market. The presence of modern retail such as minimarkets and supermarkets has changed the consumption patterns of the community, which has the potential to affect the economic conditions of traditional market traders. This study uses a quantitative approach with a survey method. The research population comprises all traders at the Dompu Traditional Market, totaling 673 people, with a sample of 88 respondents determined using the Slovin formula. Data were obtained through the distribution of questionnaires and analyzed using simple linear regression with the assistance of IBM SPSS Statistics 21. Before the analysis was conducted, the data were tested for validity, reliability, and classical assumption tests. The results of the study indicate that the presence of modern retail markets has a significant effect on the income of traders and the business sustainability of traders at the Dompu Traditional Market. The increasing competition causes changes in the number of customers, sales levels, as well as traders' ability to maintain their businesses. These findings indicate that the presence of modern retail becomes an important factor influencing the economic condition of traditional market traders. Therefore, policies and strategies are needed that can enhance the competitiveness of traditional market traders so they are able to survive amid the development of modern retail.
Pengaruh Social Media Marketing dan Online Customer Review Menu terhadap Keputusan Pembelian Konsumen pada Lesehan Oha Doku di Kabupaten Dompu Miratul Janah; Samsudin Samsudin; Risca Ariska Ramadhan
ProBisnis : Jurnal Manajemen Vol. 17 No. 4 (2026): August: Management Science
Publisher : Lembaga Riset, Publikasi dan Konsultasi JONHARIONO

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Abstract

This study aims to analyze the influence of social media marketing and online customer review menus on consumer purchase decisions at lesehan oha doku in dompu district. This study uses a quantitative approach. The population in this study is 8,800 accounts following the lesehan oha doku facebook page. The determination of the number of samples using the slovin formula with a margin of error of 10% was obtained by 98 respondents. The results of this study show that partially the social media marketing variable does not have a significant effect on purchase decisions, with a value of 0.535. And the online customer review variable has a significant effect on purchase decisions, with a Significance value (Sig.) of 0.001. Meanwhile, simultaneously it shows that the variables of social media marketing and online customer reviews menu together have a significant effect on purchase decisions, with a Significance value (Sig.) of 0.004.
Co-Authors Miratul Janah Nur Kamariah Risca Ariska Ramadhan Sumarni Sumarni