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All Journal Bharasumba Jurnal Multidispliner
Abdul Luthfi
Universitas Negeri Padang
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Uji Validitas dan Reliabilitas Instrumen Kualitas Layanan serta Pengaruhnya terhadap Kepuasan Konsumen UMKM Kuliner Abdul Luthfi; Elida; Anni Faridah; Kasmita
Jurnal Multidisipliner Bharasumba Vol 5 No 03 (2026): BHARASUMBA: Jurnal Multidisipliner
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/bharasumba.v5i03.2767

Abstract

Tight competition in the culinary MSME sector requires managers to optimize service quality to increase customer satisfaction. This study aims to test the validity of the questionnaire instrument through validity and reliability tests, and analyze the effect of service quality on customer satisfaction of Roti Koh Ahong in Padang City. A descriptive-associative quantitative method was applied by collecting primary data from 30 consumers through an accidental sampling technique. Data analysis using SPSS version 25 included Pearson validity test, Cronbach's Alpha reliability test, and simple linear regression. The test results showed that all instrument items were valid (r count> 0.361; p < 0.05) and highly reliable (Cronbach's Alpha = 0.960). Regression analysis confirmed that service quality had a positive and significant effect on customer satisfaction (F = 241.536; p = 0.000) with a contribution of 89.6% (R2 = 0.896). In conclusion, the developed questionnaire proved valid and reliable, making it worthy of being adopted for further research in the field of culinary service management.
Co-Authors Anni Faridah Elida Kasmita Kasmita