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All Journal PARADUTA : Jurnal Ekonomi dan Ilmu-Ilmu Sosial
Rahman
Sekolah Tinggi Ilmu Ekonomi Mujahidin Tolitoli
Humanities Economics, Econometrics & Finance Social Sciences

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Strategi Pemasaran Usaha Coconut Sulawesi Kabupaten Tolitoli Angga Prayudha HM; Rahman
Paraduta : Jurnal Ekonomi dan Ilmu-Ilmu Sosial Vol 4 No 2 (2026): Juni
Publisher : Universitas Madako Tolitoli

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56630/paraduta.v3i2.1686

Abstract

This study aims to identify and analyze the marketing strategy employed by Coconut Sulawesi, as well as to provide a comprehensive understanding of the company's business activities. The research adopts a qualitative descriptive approach. The findings reveal that Coconut Sulawesi implements a flexible and adaptive marketing strategy in response to uncertain market conditions. The company applies a procurement strategy by purchasing raw materials at the highest prices offered by suppliers while selling its products at prices below the prevailing market rate. This approach is intended to maintain a smooth flow of goods and foster long-term business relationships. The strategy has proven effective in strengthening partnerships with both suppliers and customers, while ensuring business stability amid fluctuations in market prices.
Co-Authors Angga Prayudha Ashari H Mallu