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All Journal Amorti: Jurnal Studi Islam Interdisipliner
Keisya Putri Kadinda
Universitas MercuBuana
Religion Humanities Education Social Sciences Other

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The Influence of Online Customer Review, Flash Sale, and Celebrity Endorsement on the Decision to buy Facetology Sunscreen on Jakarta Marketplace Consumers Keisya Putri Kadinda; Tafiprios
Amorti: Jurnal Studi Islam Interdisipliner Vol. 5 No. 3 Juli 2026: Amorti: Jurnal Studi Islam Interdisipliner
Publisher : Yayasan Azhar Amanaa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59944/amorti.v5i3.1494

Abstract

This study analyzez the influence of online customer reviews, flash sales, and celebrity endorsements on purchasing decisions for Facetology sunscreen products in Jakarta. The research method used is a quantitative approach with causal research type. Data were collected through distributing qustionnaires to 210 respondents who are Facetology Sunscreen consumers in the Jakarta area and analyzed using the Partial Least Square (SmartPLS) technique. And a survey on users, the result of the study showed that Online Customer Review, Flash Sale, and Celebrity Endorsements have a significant influence on Purchasing Decisions.
Co-Authors Tafiprios