The Influence of Online Customer Review, Flash Sale, and Celebrity Endorsement on the Decision to buy Facetology Sunscreen on Jakarta Marketplace Consumers

Keisya Putri Kadinda (Universitas MercuBuana)
Tafiprios (Universitas Mercu Buana)

Amorti: Jurnal Studi Islam Interdisipliner
Vol. 5 No. 3 Juli 2026: Amorti: Jurnal Studi Islam Interdisipliner

This study analyzez the influence of online customer reviews, flash sales, and celebrity endorsements on purchasing decisions for Facetology sunscreen products in Jakarta. The research method used is a quantitative approach with causal research type. Data were collected through distributing qustionnaires to 210 respondents who are Facetology Sunscreen consumers in the Jakarta area and analyzed using the Partial Least Square (SmartPLS) technique. And a survey on users, the result of the study showed that Online Customer Review, Flash Sale, and Celebrity Endorsements have a significant influence on Purchasing Decisions.