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All Journal Jurnal Ilmiah Manajemen dan Bisnis (JIMB) MIX : Jurnal Ilmiah Manajemen SENTRALISASI Amorti: Jurnal Studi Islam Interdisipliner IJEMA
Tafiprios Tafiprios
Universitas Mercu Buana
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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EVALUASI DESAIN KEMASAN, POPULARITAS MEREK DAN BUDAYA KONSUMEN TERHADAP CITRA MEREK AQUA Tafiprios Tafiprios; Rani Arbi
Jurnal Ilmiah Manajemen dan Bisnis Vol 1, No 3 (2015): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/jimb.v1i3.580

Abstract

This research aimed to analyze the influence of Packaging, Brand Awareness and Consumer Culture to Brand Image. The object of this research is consumer of Aqua in Jakarta. This research was done to 100 respondents by using accidental sampling technique and using the SPSS 22.00 program as a data processing. The result of this research shows that either simultaneouslyor partially, the variable of Packaging, Brand Awareness and Consumer culture influence the Brand Image of Aqua In Jakarta. It has been proven from the result of (f) simoultant test and the result of (t) partial shows significant point of three independent variables that supports the hipothesys. Therefore, the accepted assumption is, there is influence between Packaging, Brand Awareness, and Consumer Culture to Brand Image of Aqua in Jakarta. Keywords: packaging, brand awareness, consumer culture, brand image.
PERILAKU BRAND SWITCHING PENGGUNA TELEPON SELULER SMARTFREN Tafiprios .; Rina Astini
MIX: JURNAL ILMIAH MANAJEMEN Vol 9, No 1 (2019): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.355 KB) | DOI: 10.22441/mix.2019.v9i1.015

Abstract

The purpose of this study was to determine the effect of consumer dissatisfaction, needs to seek variations, and product quality on brand switching behavior from Smartfren mobile phones to other mobile brands. A total of 140 respondents who had used smartfren mobile phones and then switched brands to other cellphones were used in this study. Data collected through questionnaires using a Likert scale. Analysis of this research data using SEM with Lisrel 8.8. The results showed that consumer dissatisfaction did not have a significant effect on brand switching behavior, while the need to seek variation and product quality had a significant effect on brand switching behavior
Pengaruh Kepercayaan, Persepsi Kemudahan Pengguna Dan Motivasi Hedonis Terhadap Minat Pengguna Dompet Digital OVO Pada Mahasiswa Kampus Di Jakarta Barat Richo Vallentino; Tafiprios
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 1 (2026): IJEMA - Januari 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh Kepercayaan, persepsi Kemudahan Pengguna, dan Motivasi Hedonis terhadap minat penggunaan dompet digital OVO pada mahasiswa kampus Jakarta Barat. Metode penarikan sampel penelitian ini menggunakan teknik purposive sampling dimana sampel berjumlah 125 responden. Penelitian ini merupakan jenis penelitian kuantitatif kemudian metode analisis data yang digunakan adalah Partial Least Square (PLS) versi3.2.9. Hasil penelitian menunjukkan bahwa Kepercayaan berpengaruh positif dan signifikan terhadap minat penggunaan OVO, yang berarti semakin tinggi tingkat kepercayaan terhadap keamanan dan keandalan aplikasi maka semakin tinggi pula minat penggunaannya. Persepsi Kemudahan juga berpengaruh positif dan signifikan, menandakan bahwa kemudahan akses dan pemahaman fitur mendorong minat mahasiswa untuk menggunakan OVO. Demikian pula, Motivasi Hedonis terbukti berpengaruh positif dan signifikan terhadap minat penggunaan, yang menunjukkan bahwa kesenangan dan kepuasan emosional saat bertransaksi menjadi faktor pendorong utama. Model penelitian ini memiliki kemampuan prediktif yang kuat terhadap minat penggunaan dompet digital. Hal ini menunjukkan bahwa kombinasi faktor kepercayaan, persepsi kemudahan, dan motivasi hedonis dapat dijadikan dasar bagi pengembangan strategi pemasaran digital
Pengaruh Influencer Marketing, Electronic Word of Mouth dan Pengalaman Pengguna Terhadap Keputusan Pembelian Diamond Pada Game Online Mobile Legends: Bang-Bang Fathir Fahrezi; Tafiprios
Indonesian Journal of Economics Management and Accounting Vol. 3 No. 1 (2026): IJEMA - Januari 2026
Publisher : PT. INOVASI TEKNOLOGI KOMPUTER

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Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh Influencer marketing, Electronic Word of Mouth, dan Pengalaman Pengguna terhadap Keputusan Pembelian terhadap pembelian diamond pada game online Mobile Legends. Penelitian ini merupakan jenis penelitian kuantitatif. Metode penarikan sampel penelitian ini menggunakan teknik purposive sampling dimana sampel berjumlah 222 responden. Alat analisis data yang digunakan dalam penelitian ini adalah SEM-PLS. Hasil penelitian menunjukkan bahwa Influencer Marketing, Electronic Word of Mouth, dan Pengalaman Pengguna terbukti berpengaruh positif terhadap Keputusan Pembelian. Nilai R-Square sebesar 0,284 mengindikasikan bahwa ketiga variabel independen mampu menjelaskan 28,4% variasi pada Keputusan Pembelian, sedangkan sisanya sebesar 71,6% dipengaruhi oleh faktor lain di luar penelitian ini. Hal ini menegaskan bahwa meskipun ketiga variabel tersebut berperan, namun masih terdapat variabel eksternal lain yang lebih dominan dalam memengaruhi keputusan konsumen
The Influence of Online Customer Review, Flash Sale, and Celebrity Endorsement on the Decision to buy Facetology Sunscreen on Jakarta Marketplace Consumers Keisya Putri Kadinda; Tafiprios
Amorti: Jurnal Studi Islam Interdisipliner Vol. 5 No. 3 Juli 2026: Amorti: Jurnal Studi Islam Interdisipliner
Publisher : Yayasan Azhar Amanaa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59944/amorti.v5i3.1494

Abstract

This study analyzez the influence of online customer reviews, flash sales, and celebrity endorsements on purchasing decisions for Facetology sunscreen products in Jakarta. The research method used is a quantitative approach with causal research type. Data were collected through distributing qustionnaires to 210 respondents who are Facetology Sunscreen consumers in the Jakarta area and analyzed using the Partial Least Square (SmartPLS) technique. And a survey on users, the result of the study showed that Online Customer Review, Flash Sale, and Celebrity Endorsements have a significant influence on Purchasing Decisions.
Creating Millennial Generation Loyalty Through Customer Perceived Value on Halal Local Cosmetic Products Siti Asriah Immawati; Jumarno Jumarno; Arief Bowo Prayoga Kasmo; Tafiprios Tafiprios
SENTRALISASI Vol. 13 No. 1 (2024): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v13i1.2950

Abstract

With the rapid growth of Indonesia's cosmetics industry, the cosmetic industry has the opportunity to compete by making halal labelled products.  The aim of this research is to find out how the value the customer considers affects customer loyalty by looking at how satisfied local millennials are with halal cosmetics.  This research involves 250 millennials living in Jabodetabek.  Using Smart-PLS, data is collected through questionnaires distributed through Google Forms.  The results of the analysis show that the value perceived by the customer has a positive and significant impact on the consumer loyalty, the value experienced by the client has a negative and significant effect on consumer satisfaction, and the satisfaction of consumers has a significant and positive effect on the customer loyalty and the average consumer’s satisfaction.
Co-Authors Arief Bowo Prayoga Kasmo Fathir Fahrezi Immawati, Siti Asriah Jumarno Jumarno Keisya Putri Kadinda Rani Arbi Richo Vallentino Rina Astini