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Implementasi Konsep Ekuitas Merek Di Indonesia: Sebuah Perspektif Keuangan Wardianto, K. Bagus
Business UHO: Jurnal Administrasi Bisnis Vol 4, No 2 (2019): Business UHO: Jurnal Administrasi Bisnis
Publisher : Universitas Halu Oleo

The brand is a very important asset in winning business competition. Banks with high brand equity will find it easy to get customers to save and borrow funds in the bank. The purpose of this study is to describe brand equity using a financial perspective, because this research is a descriptive study. This research was conducted at a state-owned commercial bank with an observation period of 2010 to 2015. The method used to calculate brand value is the Hirose method, so data is needed since four years before the base year. The data analyzed in this study are secondary data from 2006 to 2015 collected through the documentation of state-owned commercial bank financial statements published on the Indonesia Stock Exchange. The findings from the study note that in general state-owned commercial banks experienced an increase in brand value during the observation period 2010 to 2015. Based on the concept of resource-based view, state-owned commercial banks can optimize their brand equity as intangible assets to improve company performance. Based on the signaling theory, it is known that state-owned banks are in good condition because in general they have increased from 2010 to 2015.

EXPLORING THE BUSINESS POTENTIAL OF REFILL DRINKING WATER BUSINESS Fauzi, Agung Rasi; Wardianto, K. Bagus; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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The purpose of this study was to determine the feasibility of the business of Refillable Water in Purwosari Village, Central Lampung in terms of non-financial aspects, namely legal aspects, market and marketing aspects, technical and technological aspects, environmental aspects as well as economic and social aspects and financial aspects which were analyzed using the method. payback period (PP), net present value (NPV), internal rate of return (IRR), and modified internal rate of return (MIRR).The existence of water is very important for all living things on earth. The existence of water is very important because its various benefits can affect a number of vital activities carried out by living things, especially humans to survive. Almost all activities carried out by humans always need water. Human needs for water are also very diverse, ranging from use for drinking water, cooking, bathing, washing, and other activities. The most important and vital use of water for humans is its function as drinking water. The results of this study indicate that: In terms of legal aspects, the business of refill drinking water in Purwosari Lampung village is feasible to run, In terms of market and marketing aspects, the business of refilling drinking water in Purwosari Village Lampung is declared very feasible to run. In terms of technical and technological aspects, the business of refilling drinking water in the village of Purwosari Lampung Tengah is very feasible to run, In terms of environmental aspects, the business of refilling drinking water in Purwosari Lampung Village is declared very feasible to run, In terms of economic and social aspects, the business of refilling drinking water in Purwosari Lampung village is being declared very feasible to run and In terms of financial aspects, the business of refilling drinking water in Purwosari Lampung village is declared very feasible to run.

ANALISIS STRES KERJA KARYAWAN DIVISI TRANSAKSI ENERGI TERHADAP KINERJA OPERASI GABUNGAN PENERTIBAN PEMAKAIAN TENAGA LISTRIK (P2TL) TAHUN 2021 (STUDI KASUS PT PLN ULP WAY HALIM) Herlinawati, Intan; Wardianto, K. Bagus
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Abstract The purpose of this study is to analyze the phenomenon of work stress that occurs to employees of the Energy Transaction Division of PT PLN ULP Way Halim during the P2TL joint operation, starting from the causes of stress, the impact of stress, how to manage stress and the relationship between work stress and employee performance during joint P2TL operations. This research uses a descriptive qualitative research method with an intrinsic case study approach. Research data collection was carried out by means of observation, documentation and interviews with 5 main informants and 1 key informant. Based on the results of the study, the stress experienced by employees refers to symptoms of mild stress experienced by employees of the energy transaction division during joint P2TL operations. (1) The triggers for work stress are high workloads, role conflicts and an unsupportive physical environment. (2) The impact of stress is that employees become more sensitive to criticism, headaches, acne and digestive disorders. (3) Employees manage stress by listening to music, thinking positively, building good team communication and minimizing conflicts. (4) work stress at this level makes employee performance increase. Keywords: Job Stress, Stress Factors, Impact of Stress, Stress Management, Performance

ANALISIS SISTEM AKUNTANSI PENJUALAN KREDIT PADA PDAM WAY RILAU KOTA BANDAR LAMPUNG: ANALISIS SISTEM AKUNTANSI PENJUALAN KREDIT PADA PDAM WAY RILAU KOTA BANDAR LAMPUNG Mulyani, Adinda Safitri; Wardianto, K. Bagus
Jurnal Kompetitif Bisnis Vol. 1 No. 3 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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Technological developments are currently progressing by using technology in managing company operational activities. Computerization provides access for all of the company's operational activities, one of which is the Credit Sales System at PDAM Way Rilau, Bandar Lampung City. This study discusses the problems that exist in the company, namely how the credit sales accounting system flows and whether the credit sales accounting system at PDAM Way Rilau, Bandar Lampung City has been running optimally. This study aims to determine the functions involved in the credit sales accounting system at PDAM Way Rilau, and to determine the current flow of the sales recording system at PDAM Way Rilau. The type of research used is descriptive qualitative research, with data collection methods used are interviews and documentation. The data analysis technique used is data reduction, data presentation, and verification. The results showed that the credit sales accounting system at PDAM Way Rilau, Bandar Lampung City in the field was in accordance with the SOP but was less efficient and did not run optimally. This is because the operational procedure process is too long and a waste of time, as in the credit approval procedure for filling out forms, it is done repeatedly, namely by manual and system. In addition, the procedure for procuring goods was too long, resulting in a run out of goods (empty) and resulted in a delay in the connection installation process. In the end, the customer has to wait a long time until the goods are available again in the warehouse.

ANALISIS KEUNGGULAN BERSAING BERDASARKAN MATRIKS BCG (BOSTON CONSULTING GROUP) PADA PERUMDA AIR MINUM WAY RILAU KOTA BANDAR LAMPUNG) Widyastuti, Lindah; Wardianto, K. Bagus
Jurnal Kompetitif Bisnis Vol. 1 No. 2 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

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A company that is founded generally aims to obtain large profits, one way is to increase the volume of sales made by the company as its main goal, the strategy really needs to be used to develop and improve the company's business. The data collection method used is field research methods such as observation, interviews and documentation. This type of research is descriptive research. The approach in this research is qualitative and quantitative, because descriptive data in the form of writing and research data in the form of numbers. Sources of data used are primary data, data obtained directly from direct observations in the field and also conducting interviews with the company to obtain data and secondary data can be obtained from data that has been processed. The results of the BCG matrix analysis show that the Market Growth Rate (TPP) of PERUMDA Air Minum Way Rilau in Bandar Lampung City is 8% and the Relative Market Share (PPR) is 2.92x where the market share value is greater than 1 (> 1) so it is in the cash cows quadrant, which means an analysis of the low market growth rate and high market share. The strategy that can be used is the harvest strategy, which aims to reduce investment. To maximize market profits and maintain market share that has been controlled by focusing on the target market so that in the future it can reach areas that are currently still unreached, improve the quality of customer service and increase product promotion online through social media in increasing profits.

PENGARUH INFLASI, NILAI TUKAR, SUKU BUNGA DAN UKURAN PERUSAHAAN TERHADAP HARGA SAHAM SUB SEKTOR INDUSTRI MAKANAN DAN MINUMAN YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE TAHUN 2019-2023 Sari, Erica; Wardianto, K. Bagus; -, Damayanti
Jurnal Kompetitif Bisnis Vol. 3 No. 3 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i3.425

Tujuan penelitian ini adalah untuk mengetahui pengaruh inflasi, nilai tukar, suku bunga danukuran perusahaan terhadap harga saham sub sektor industri makanan dan minuman yangterdaftar di bursa efek Indonesia periode tahun 2019-2023. Pengambilan sampel pada penelitian ini menggunakan metode non probability sampling dengan teknik sampling sensus. Sampel penelitian sebanyak 20 perusahaan. Teknik analisis data menggunakan regresi linier berganda dengan pendekatan data panel yang menggunakan alat Eviews 13.0. Hasil uji signifikansi parsial uji t pada penelitian ini adalah variabel nilai tukar dan ukuran perusahaan berpengaruh signifikan terhadap harga saham. Sedangkan, variabel inflasi dan suku bunga berpengaruh tidak signifikanterhadap harga saham. Hasil dari uji signifikansi simultan uji F menunjukkan bahwa variabel inflasi, nilai tukar, suku bunga dan ukuran perusahaan secara simultan berpengaruh signifikan terhadap harga saham.

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