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All Journal Jurnal Ilmu Manajemen Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Ilmu Manajemen Jurnal Kompetitif Bisnis
Nugeraha, Prasetya
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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INTERACTIVITY AND CUSTOMER ENGAGEMENT: ITS INFLUENCE ON PURCHASING DECISIONS ON SHOPEE LIVE "SURVEY ON EIGER ADVENTURE CONSUMERS IN INDONESIA" Dharmawan, Reggy; Sugiono, Arif; Nugeraha, Prasetya
JURNAL ILMU MANAJEMEN Vol. 21 No. 1 (2024): JUNE 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i1.73502

Abstract

Advances in information technology have enabled e-commerce platforms such as Shopee to develop new ways to facilitate online shopping, namely by presenting a live streaming feature. This feature is used as a promotional medium and to present products as well as to build relationships with customers. The convenience offered by live e-commerce shopping has made many consumers switch from conventional online shopping methods. This research aims to measure the influence of interactivity and customer engagement on consumer purchasing decisions for Eiger Adventure via Shopee Live. This research is included in the explanatory research category using a quantitative approach. The sampling method in this research used nonprobability sampling with purposive sampling technique. The sample consisted of 385 respondents who had purchased Eiger Adventure products via Shopee Live. The data collected from the questionnaire is then processed and analyzed which includes validity tests, reliability tests, classical assumption tests and multiple linear regression tests. The results of this research show that interactivity and customer engagement each have a positive and significant effect on purchasing decisions. Simultaneously, interactivity and customer engagement also have a positive and significant effect on purchasing decisions.
INTERACTIVITY AND CUSTOMER ENGAGEMENT: ITS INFLUENCE ON PURCHASING DECISIONS ON SHOPEE LIVE "SURVEY ON EIGER ADVENTURE CONSUMERS IN INDONESIA" Dharmawan, Reggy; Sugiono, Arif; Nugeraha, Prasetya
JURNAL ILMU MANAJEMEN Vol. 21 No. 1 (2024): JUNE 2024
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v21i1.73502

Abstract

Advances in information technology have enabled e-commerce platforms such as Shopee to develop new ways to facilitate online shopping, namely by presenting a live streaming feature. This feature is used as a promotional medium and to present products as well as to build relationships with customers. The convenience offered by live e-commerce shopping has made many consumers switch from conventional online shopping methods. This research aims to measure the influence of interactivity and customer engagement on consumer purchasing decisions for Eiger Adventure via Shopee Live. This research is included in the explanatory research category using a quantitative approach. The sampling method in this research used nonprobability sampling with purposive sampling technique. The sample consisted of 385 respondents who had purchased Eiger Adventure products via Shopee Live. The data collected from the questionnaire is then processed and analyzed which includes validity tests, reliability tests, classical assumption tests and multiple linear regression tests. The results of this research show that interactivity and customer engagement each have a positive and significant effect on purchasing decisions. Simultaneously, interactivity and customer engagement also have a positive and significant effect on purchasing decisions.
STRATEGI PEMASARAN PESAN KELANGKAAN PADA PENJUALAN PRODUK FASHION THRIFT DALAM MEMENGARUHI PERILAKU PEMBELIAN IMPULSIF PADA KONSUMEN Bahar, Andrieta Chika; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol 2 No 4 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Thrift fashion is one of the current fashion trends that are busy among fashion consumers. A good marketing strategy used in marketing this thrift fashion is the scarcity message marketing strategy. This study aims to determine how much influence scarcity messages have on impulse buying behaviour among consumers in Bandar Lampung. The type of research used is quantitative research using the explanatory research method. The population in this study were consumers of thrift fashion products in Bandar Lampung with a sample size of 96 respondents who were taken using purposive sampling technique. The data sources used are primary data and secondary data. Data were collected through questionnaires. The data in this study were analysed using simple regression analysis. The results of this study indicate that the scarcity message variable has a significant effect on impulse buying behaviour with an R square value of 0.515 or 51.5%.
HUBUNGAN ANTARA KEPEMIMPINAN, MOTIVASI, DAN DISIPLIN KERJA DENGAN KINERJA PEGAWAI (STUDI KASUS PERUM. BULOG WILAYAH LAMPUNG) Auni, Mithalina; Aprilani, Deddy; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol 2 No 3 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The work directly associated with the strategic goals implemented by the company determines employee performance. Therefore, obtaining a profound understanding of the aspects influencing employee performance is crucial. The aim of this research is to provide a comprehensive study on the influence of leadership, motivation, and work discipline on employee performance at the Regional Office of the National Logistics Agency (BULOG) in Lampung. This research uses an explanatory approach with a quantitative research method. The research subjects in this study consist of all employees of Perum. Bulog Kanwil Lampung, totaling 57 individuals, using the cluster sampling technique. The obtained data were then analyzed using multiple linear regression analysis. The research findings indicate that leadership does not have a significant impact on employee performance, but motivation and work discipline have a highly significant influence on employee performance at Perum. These results have important implications for management in human resource utilization and organizational performance improvement. Recognizing the importance of work discipline in enhancing employee performance is crucial for designing more efficient strategies in workforce management within the company's environment.
FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU IMPULSE BUYING GENERASI Z DI BANDAR LAMPUNG Tami, Cintia Widuri; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol 2 No 2 (2024): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

The Tiktok platform has a big impact on impulse buying among generation Z. This is the basis for how hedonic shopping motivation, electronic word of mouth and content marketing impact impulse buying among generation Z. This research aims to examine the influence of hedonic shopping motivation, electronic word of mouth and content marketing on impulse buying of generation z users of the tiktok platform in bandar Lampung. The method used in this research is explanatory research with a quantitative approach. The population determined to conduct this research is generation z users of the TikTok platform in Bandar Lampung with a research sample of 97 respondents collected through questionnaires distributed online. The sampling technique used to carry out samples in this research is a non-probability sampling technique with a type of purposive sampling or judgmental sampling. The analysis used to test the data in this research is multiple linear analysis. Based on the results of research and data analysis, it shows that hedonic shopping motivation has a partially significant effect on impulse buying by 95.5%. Then electronic word of mouth has a partially significant effect on impulse buying by 23.7% and content marketing has a partially significant effect on impulse buying by 39.9%. Based on the results of simultaneous tests, it shows that there is a significant influence between hedonic shopping motivation, electronic word of mouth, content marketing and impulse buying which simultaneously have a significant influence on impulse buying by 74.3%, while the remaining 25.7% is explained by other variables. which was not studied by researchers.
Pengaruh Bahan Baku Halal dan Persepsi Halal terhadap Minat Pembelian Menu KFC di Bandar Lampung dengan Country of Origin sebagai Variabel Mediasi Mahardi, Yoan Firdaus; Bakti, Dadang Karya; Nugeraha, Prasetya
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 2 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i2.1075

Abstract

In the context of globalization and increasing consumer awareness of halal food, understanding the factors that influence purchase decisions is crucial. Therefore, this study focuses on how halal raw materials and perceptions affect purchase intention, as well as the role of country of origin in shaping these decisions. This research aims to examine the influence of halal raw materials and halal perceptions on purchase intention, with the country of origin acting as a mediating variable in purchasing KFC menu items in Bandar Lampung. A quantitative approach was used in this research, with data collected through a Google Form questionnaire distributed via social media, involving 97 respondents from Bandar Lampung. The data analysis was performed using Structural Equation Modeling (SEM) PLS. The results of the study indicate that halal raw materials, halal perceptions, and country of origin all have a positive and significant impact on purchase intention for KFC menu items. This suggests that consumers in Bandar Lampung place significant importance on halal aspects when selecting products, and that the country of origin has a positive influence on their purchase decisions. The implications of these findings suggest that KFC should pay more attention to the halal aspects of its ingredients and ensure clear communication about product quality. Additionally, managing the country of origin image effectively can help boost consumer purchase intention.
POLA PEMBELIAN ULANG KOMUNITAS HILO YANG DIMEDIASI OLEH COMMUNITY MARKETING YANG DIPENGARUHI OLEH BRAND IMAGE DAN POSITIONING Dirham, Salsabila Afsari; Hartono, Hartono; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol 3 No 1 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Pembelian ulang menjadi salah satu tujuan perusahaan mempertahankan pelanggan. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis pengaruh brand image dan positioning terhadap pembelian ulang yang dimediasi oleh community marketing pada produk HiLo. Penelitian ini penting karena HiLo aktif berkolaborasi dengan komunitas olahraga untuk meningkatkan keterlibatan pelanggan. Pendekatan yang digunakan adalah kuantitatif dengan jenis penelitian Explonatory Research dan menggunakan analisis Struktural Equation Modeling (SEM). Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 88 responden yang merupakan komunitas yang telah berkolaborasi dengan HiLo. Data yang diperoleh dianalisis menggunakan statistik deskriptif dan metode Struktural Equation Modeling (SEM). Hasil penelitian mencakup peran mediasi community marketing dalam hubungan antara brand image dan positioning terhadap pembelian ulang memiliki pengaruh positif namun memiliki nilai yang rendah, pengaruh brand image terhadap community marketing yang tidak signifikan, positioning terhadap community marketing memiliki pengaruh yang siginfikan, community marketing terhadap pembelian ulang memiliki pengaruh yang tidak signifikan, brand image terhadap pembelian ulang memiliki pengaruh yang tidak signifikan, positioning terhadap pembelian ulang memiliki pengaruh yang tidak signifikan.
TREND PEMBELIAN ONLINE REMAJA DI MASA PANDEMI (STUDI KASUS PADA REMAJA KONSUMEN SHOPEE DI BANDAR LAMPUNG) Fitriyani, Tina; Aprilia, deddy; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of brand image, flash sale, promotion on consumer buying interest in the shopee e-commerce application in Bandar Lampung. This type of explanatory research with a quantitative approach. The sampling technique used purposive sampling with a sample of 400 respondents. The data were obtained from a questionnaire using a Likert scale. The data analysis in this study used multiple linear analysis with SPSS. Based on the results of research and data analysis, it shows that brand image, flash sale, promotion simultaneously affect consumer buying interest by 69.6%. Then the partial test results of each variable show that brand image has a significant effect on consumer buying interest by 19.7% and flash sale has a significant effect on consumer purchase interest by 45.4%, while promotion has a significant effect on consumer purchase interest. amounted to 25.1%. So that the Shopee e-commerce application can increase consumer buying interest.
EXPLORING THE BUSINESS POTENTIAL OF REFILL DRINKING WATER BUSINESS Fauzi, Agung Rasi; Wardianto, K. Bagus; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this study was to determine the feasibility of the business of Refillable Water in Purwosari Village, Central Lampung in terms of non-financial aspects, namely legal aspects, market and marketing aspects, technical and technological aspects, environmental aspects as well as economic and social aspects and financial aspects which were analyzed using the method. payback period (PP), net present value (NPV), internal rate of return (IRR), and modified internal rate of return (MIRR).The existence of water is very important for all living things on earth. The existence of water is very important because its various benefits can affect a number of vital activities carried out by living things, especially humans to survive. Almost all activities carried out by humans always need water. Human needs for water are also very diverse, ranging from use for drinking water, cooking, bathing, washing, and other activities. The most important and vital use of water for humans is its function as drinking water. The results of this study indicate that: In terms of legal aspects, the business of refill drinking water in Purwosari Lampung village is feasible to run, In terms of market and marketing aspects, the business of refilling drinking water in Purwosari Village Lampung is declared very feasible to run. In terms of technical and technological aspects, the business of refilling drinking water in the village of Purwosari Lampung Tengah is very feasible to run, In terms of environmental aspects, the business of refilling drinking water in Purwosari Lampung Village is declared very feasible to run, In terms of economic and social aspects, the business of refilling drinking water in Purwosari Lampung village is being declared very feasible to run and In terms of financial aspects, the business of refilling drinking water in Purwosari Lampung village is declared very feasible to run.
PENGARUH KUALITAS PELAYANAN DALAM MENINGKATKAN KEPUASAN PELANGGAN (STUDI PADA KEDAI KOPI DOESOEN COFFEE & SPACE) Triatama, Aklas Nurdika; Hatono, Hartono; Nugeraha, Prasetya
Jurnal Kompetitif Bisnis Vol. 1 No. 4 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This“study purposed to determine the magnitude of the“effect“ of“ service quality on increasing customer“satisfaction at a coffee shop. Doesoen Coffee & Space. Explanatory Research is the type of Research used, and consumers of Doesoen Coffee & Space coffee shops are the population in this study. The sampling“technique in“this“study was purposive“sampling“ with a sample of 100 people.” Based on data“analysis. research and data analysis, service quality with dimensions, responsiveness, “assurance, empathy, and tangibles have a “and“significant effect on customer satisfaction; This shows that the 'influence' of service quality with dimensions, responsiveness, guarantee, empathy, and form 'can significantly increase customer satisfaction at Doesoen Coffee & Space's coffee shop”.
Co-Authors A . Efendi, A . Efendi Aprilani, Deddy Aprilia, deddy Arif Sugiono Auni, Mithalina Bahar, Andrieta Chika Bakti, Dadang Karya Candra, Dwi Damayanti Damayanti Damayanti, Riska Alisia Dharmawan, Reggy Dirham, Salsabila Afsari Fauzi, Agung Rasi Fitriyani, Tina Hartono Hartono Hatono, Hartono Hidayat, Septian Nur Mahardi, Yoan Firdaus Melsadila, Mely Rizal, Ade Tami, Cintia Widuri Triatama, Aklas Nurdika Vera, Gadah Uli Mazza Wandita, Fransiska Helen Wardianto, K Bagus Wardianto, K. Bagus Yolanda, Indah Noversi