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All Journal Didaktik : Jurnal Ilmiah PGSD STKIP Subang Proceeding of International Conference Health, Science And Technology (ICOHETECH)
Triana
Universitas Duta Bangsa Surakarta
Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology

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APAKAH PEMASARAN KONTEN DAN INOVASI PRODUK BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN RUMAH? STUDI KASUS: CUSTOMER PT HOME Nur Khayati; Rayhan Gunaningrat; Triana
Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vol. 12 No. 03 (2026): Volume 12 Nomer 03, September 2026 Publication
Publisher : STKIP Subang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36989/didaktik.v12i03.18268

Abstract

Increasing competition in the subsidized housing industry requires developers to improve marketing strategies and product quality to encourage consumers’ purchase decisions. This study aims to analyze the effects of content marketing and product innovation on house purchase decisions among customers of PT HOME in Sukoharjo. The study employed a quantitative approach using a survey method. The population consisted of 409 consumers who had purchased subsidized housing from PT HOME, with a sample of 84 respondents selected using purposive sampling. Data were collected through a five-point Likert-scale questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that content marketing has a positive and significant effect on purchase decisions, with a path coefficient of 0.228 and a p-value of 0.032. Product innovation also has a positive and significant effect on purchase decisions, with a path coefficient of 0.517 and a p-value of 0.000. Product innovation has a stronger effect than content marketing. These findings indicate that house purchase decisions are influenced not only by the quality of marketing information but also by the added value offered through product innovation. Practically, PT HOME should improve the quality and accessibility of its marketing content while continuously developing housing products that meet consumers’ needs.
ANALYSIS OF THE HOSPITAL MANAGEMENT INFORMATION SYSTEM IN THE PHARMACY DEPARTMENT USING THE TASK-TECHNOLOGY FIT (TTF) METHOD Nabilatul Fanny; Triana
Proceeding of the International Conference Health, Science And Technology (ICOHETECH) 2026: Proceeding of the 7th International Conference Health, Science And Technology (ICOHETECH)
Publisher : LPPM Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/vsc84039

Abstract

The implementation of information technology in hospitalsplays an important role in supporting the effectiveness andefficiency of healthcare services, including pharmacyservices. This study aims to evaluate the implementation ofthe Pharmacy Information System at Hospital Y using theTask-Technology Fit (TTF) model. A qualitative descriptiveapproach was employed from September to December2025. Data were collected through in-depth interviews,direct observation, and documentation involving pharmacypersonnel selected using purposive sampling. Data analysiswas conducted through open coding using OpenCode andthe Miles, Huberman, and Saldaña framework. The findingsindicate that Task Characteristics and Technology Characteristics positively and significantly support Task-Technology Fit. Furthermore, Task-Technology Fit supports system Utilization, which subsequently contributes to UserSatisfaction. The Pharmacy Information System has beenroutinely utilized to support prescription services,medication management, data processing, and workefficiency. However, several limitations remain, includingmanual processes, double data entry, limited systemfeatures, network instability, and insufficiently structureduser training. Therefore, improvements in systemintegration, infrastructure, system features, and usertraining are needed to enhance task-technology alignment,optimize system utilization, and improve user satisfactionand the quality of pharmacy services.
Co-Authors Nabilatul Fanny Nur Khayati Rayhan Gunaningrat