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All Journal Empowering Humanity IMPACTS: International Journal of Empowerment and Community Services
Dika Prawita
Universitas Sarjanawiyata Tamansiswa
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MSME Training and Community Empowerment Through Human Resource Quality Improvement Dika Prawita; Bernadetta Maharani; Epsilandri Sepyarini
IMPACTS: International Journal of Empowerment and Community Services Vol. 4 No. 1 (2025)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v4i1.22063

Abstract

This community service activity aims to provide training to the community, covering aspects of digital marketing, branding, and human resource management. This activity is part of the Real Work Lecture (KKN) program, which focuses on community empowerment through improving the quality of human resources. Although Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the economy, they still face challenges such as limited marketing and technological adaptation. Therefore, HR empowerment is seen as the key to success. The method used is descriptive qualitative through field observation, interviews, and documentation. The results show that the use of technology, especially digital marketing and product branding, is an effective solution to overcome these challenges and expand market reach. The training provided by Mr. Dika Prawita, S.E., M.M. and Mrs. Bernadetta Diansepti Maharani, S.E., M.M. is expected to increase the capabilities and motivation of the community to develop their businesses
STRENGTHENING THE CROSS-BORDER COLLABORATION ECOSYSTEM: NETWORKING AND COMPETITIVENESS IN SMES Syamsul Hadi; Rima Sotlikova; Bernadetta Diansepti Maharani; Auliya Rosiana; Dika Prawita
EMPOWERING HUMANITY Vol. 4 No. 1 (2026): Current Issues 7
Publisher : SMARTINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58765/emhum.v4i1.446

Abstract

The fashion Micro, Small, and Medium Enterprises (MSME) sector faces continuous challenges in expanding international networks, managing supply chains, and overcoming uneven digital adoption in the global market. This community service activity aimed to strengthen the cross-border collaboration ecosystem and enhance the competitiveness of the Muslim fashion SME "Dejubah" through an international empowerment framework. Conducted collaboratively by Universitas Sarjanawiyata Tamansiswa and Mindanao State University, the program featured three international experts from the Philippines, Uzbekistan, and Pakistan. The methodology employed a three-phase systematic approach: preparation and needs assessment, implementation via interactive hybrid lectures and Focus Group Discussions (FGD), and final evaluation. The results demonstrated that direct on-site mentorship effectively validated the SME's operational readiness and fostered meaningful person-to-person (P2P) networking. Furthermore, the engagement crystallized a strategic collaborative blueprint focusing on upstream supply chain integration, cross-border P2P reseller programs, and expansion into institutional B2B/B2G markets. Ultimately, targeted international interventions significantly elevate the dynamic capabilities and global market readiness of local fashion MSMEs.
Co-Authors Auliya Rosiana Bernadetta Diansepti Maharani Bernadetta Maharani Epsilandri Sepyarini Rima Sotlikova Syamsul Hadi