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All Journal JPM (Jurnal Pemberdayaan Masyarakat) Akuntabel : Jurnal Ekonomi dan Keuangan Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi JURNAL MANAJEMEN Jurnal Inovasi Bisnis (Inovbiz) Abdimas Dewantara JMM (Jurnal Masyarakat Mandiri) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JURNAL PRODUKTIVITAS Jurnal Ilmiah Akuntansi Manajemen JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) MANAJEMEN DEWANTARA Ecobisma (Jurnal Ekonomi, Bisnis dan Manajemen) International Journal of Economics, Business and Accounting Research (IJEBAR) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Jurnal Ilmiah Manajemen Kesatuan RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL MANDAR: Management Development and Applied Research Journal jurnal syntax admiration Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dynamic Management Journal Jurnal Bingkai Ekonomi (JBE) Jurnal Pendidikan Dasar dan Sosial Humaniora Tamansiswa International Journal in Education and Science (TIJES) JAPI: Jurnal Akses Pengabdian Indonesia El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Akuntansi Dan Manajemen Journal of Ekonomics, Finance, and Management Studies Manager : Jurnal Ilmu manajemen

Bernadetta Diansepti Maharani

Universitas Sarjanawiyata Tamansiswa

Author-ID : 2769080

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Nursing Public Health Social Sciences Other

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PEMBERDAYAAN MASYARAKAT BERBASIS EKONOMI KERAKYATAN DENGAN PERAN CREDIT UNION Epsilandri Septyarini; Bernadetta Diansepti Maharani
MANAJEMEN DEWANTARA Vol 3 No 2 (2019): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

In order to create an independent state of society and to be able to realize the potential capabilities which are possessed, then it is highly required the activities within the framework of community empowerment. The empowerment is expected to be able to change the life order of the community towards a better way, as the nation's aim to form a society which are fair, democratic, prosperous and advanced. The state has important duties and responsibilities for the welfare of its people. However, meeting community needs and social problems is not easy to be solved in one time with the existing development program. Indonesia is too wide and has a population that is too large to be reached out at one time by the rush of development. Seeing this phenomenon, it needs a real alternative solutions in supporting the welfare of society through community-based empowerment programs.This is a research that combines qualitative and quantitative approaches with concurrent triangulation models. The sample in this study was Mitra Parahita Credit Union in Gunung Kidul. The subjects of this study are 100 active members of Credit Union, and Credit Union Mitra Parahita manager. The purpose of this study is to evaluate the extent of the presence of Credit Union in empowering members and the community and also to find out how Credit Union is addressing the needs and problems of the members with the carried out empowerment. The research data are analyzed by clarifying the data based on the variety of available data, then linking it with all data and information obtained from literature, documents, surveys, in-depth interviews and field observations.The result of analysis shows that Credit Union also plays a role in empowering the community socially and economically. The empowerment program conducted by the Credit Union helps members become more progressive, independent and prosperous in accordance with the principles of people's economy. Empowerment carried out by the Credit Union is also felt to be able to increase the value and dignity of members and to make each member as well play an active role in caring for the weak.Keywords : Credit Union, Democratic Economy, Community Empowerment

Pengaruh Celebrity Endorser, Brand Image, Online Customer Review Dan E-Trust Terhadap Keputusan Pembelian pada Marketplace Shopee Annisa Widilia Rahmawati; IBN Udayana; Bernadetta Diansepti Maharani
Reslaj : Religion Education Social Laa Roiba Journal Vol 4 No 4 (2022): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

This study aims to determine (1) the influence of Celebrity Endorser on purchasing decisions (2) the effect of Brand Image on purchasing decisions (3) the influence of reviews on purchasing decisions (4) the effect of e-trust on purchasing decisions. The sample in this study amounted to 210 Generation Z respondents in D.I Yogyakarta who use the Shopee application. Data collection method using a questionnaire method using a sampling technique, namely non-probability sampling with purposive sampling technique. The reason for using the purposive sampling technique is because each sample has its own criteria that are in accordance with the phenomenon to be studied. The results showed (1) Partially Celebrity endorsers have no significant effect on purchasing decisions in the Shopee market place. (2) partially Brand Image has a significant effect on purchasing decisions in the Shopee market place. (3) partially Online customer reviews have no significant effect on purchasing decisions on the Shopee market place. (4) partially E-Trust has a significant effect on purchasing decisions on the Shopee market place. Keywords: Celebrity endorser, Brand Image, Online customer review, E-Trust, Shopee

STRATEGI PENINGKATAN PRODUKTIVITAS USAHA PEMUDA PRODUKTIF GUNUNGKIDUL Agus Dwi Cahya; Bernadetta Diansepti Maharani; Putri Dwi Cahyani
JMM (Jurnal Masyarakat Mandiri) Vol 4, No 4 (2020): September
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menumbuhkan ide, inovasi produk, memotivasi dan mengembangkan wirausaha dengan memaksimalkan perkembangan teknologi informasi melalui penjualan online serta pentingnya bijak mengelola keuangan serta membangun sinergi usaha bagi pemuda-pemuda di Gunungkidul. Pelatihan dilaksanakan dengan memberikan materi ide, motivasi dan mengembangkan usaha, digital marketing dan packaging, bijak mengelola keuangan dan kreatif menciptakan sinergi, mengadakan kunjungan langsung ke pelaku usaha dan mendiskusikannya bagaimana implementasi di lapangan dan kendalanya, juga praktik langsung penjualan produk melalui online yakni forum jual beli facebook dan sosial media lainnya. Hasil dari kegiatan pengabdian kepada masyarakat ini meningkatnya motivasi peserta dalam mengembangkan usaha, pemanfaatan e-marketing serta mengaplikasikan digital marketing dalam usahanya, dan peserta lebih memahami pengelolaan keuangan usaha. Luaran pengabdian ini adalah terbentuknya kepengurusan Kelompok Usaha Pemuda Produktif Gunungkidul dan wadah silaturahmi sharing usaha dan saling memotivasi secara keberlanjutan melalui whatsapp group. Abstract: This community service’s aims to cultivate ideas, product innovations, motivate and develop entrepreneurship by maximizing the development of information technology through online sales and the importance of wisely managing finance and establishing a synergy of business for young people in Gunungkidul. The training was carried out by providing idea materials, motivation and developing business, digital marketing and packaging, wisely managing finance and creative to create synergy, conduct direct visits to the business actors and discuss how the implementation in the field and its operations, also direct practice of product sales through online that is a Facebook buy and sell Forum. The results of this community service activity increased the motivation of participants in developing their businesses, utilizing and applying digital marketing in their businesses, and participants were more understanding in business financial management. The output of this community service is the formation of the management of Kelompok Usaha Pemuda Produktif Gunungkidul and a place for gathering business sharing and motivating each other sustainably through Whatsapp groups.

RESPON KONSUMEN PADA E-SERVICE QUALITY ONLINE CUSTOMER REVIEW, DAN E-TRUST TERHADAP KEPUTUSAN PEMBELIAN PADA APLIKASI SHOPEE Ian Febri; Ambar Lukitaningsih; Bernadetta Diansepti Maharani
MANDAR: Management Development and Applied Research Journal Vol 4 No 1 (2021): Periode Desember
Publisher : Universitas Sulawesi Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31605/mandar.v4i1.1315

Penelitian ini bertujuan untuk mengetahui pengaruh E-service Quality, Online Customer Review dan E-trust terhadap keputusan pembelian pada aplikasi shopee. Banyak generasi milenial yang saat ini menggunakan aplikasi e-commerce Shopee. Di Indonesia sendiri, terdapat berbagai macam e-commerc ternama di masyarakat ini seperti , Shopee, Toko Pedia, buka Lapak, Lazada dan yang lainnya. Terkadang kita bingung memilih antara e-commerce tersebut. Karena itulah dalam penelitian ini, peneliti ingin mengetahui faktor-faktor apa saja yang mempengaruhi generasi milenial. Peneliti mengerucutkan tiga variabel, kualitas pelayanan elektronik, review konsumen online dan kepercayaan elektronik. Penelitian ini menggunakan jenis penelitian kuantitatif dan memilih 100 orang (laki-laki & perempuan, 18-25 tahun, dan menggunakan e-commerce Shopee) sebagai subjek penelitian. Peneliti menggunakan bantuan aplikasi SPSS versi 17.0 untuk menguji hasil penelitian. Hasil penelitian menunjukkan bahwa faktor yang paling berpengaruh dalam keputusan pembelian menggunakan aplikasi shopee adalah oleh kualitas pelayanan elektronik, diikuti review konsumen dan kepercayaan.

Meningkatkan Keputusan Pembelian Make Up Brand Lokal Wardah Melalui Celebrity Endorser, Brand Image dan Product Quality Pada Mahasiswi S1 Universitas Sarjanawiyata Tamansiswa Haque Rifky Anggela Putri; Muinah Fadhilah; Bernadetta Diansepti Maharani
Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak Vol 8, No 1 (2021): Jurnal Produktivitas: Jurnal Fakultas Ekonomi Universitas Muhammadiyah Pontianak
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jpr.v8i1.2853

This study aims to determine that influence on celebrity endorser, brand image and product quality on buying decisions. The research method uses non probability sampling method. The research sample was 100 active undergraduate students at Sarjanawiyata Tamansiswa University Yogyakarta and then the data were processed using descriptive analysis, validity test, reliability test, normality test, multicollinearity test, heteroskesdacity test, and multiple linear regression. The results show that, celebrity endorser has a significance value of 0.004 and product quality has a significance value of 0.000 then celebrity endorser and product quality have effect on buying decisions. However, brand image not gives effect on buying decisions as evidenced by a significance value of 0.645. The results of the F test show simultaneously celebrity endorser, brand image, product quality that affects on buying decision a significance value of 0.000 is obtained.

Pengaruh Electronic Word of Mouth (e-WoM), Kelompok Teman Sebaya (Peer Group) dan Gaya Hidup Hedonis pada Keputusan Pembelian Konsumen Filosofi Kopi Jogja Topri Dwi Wacono; Ambar Lukitaningsih; Bernadetta Diansepti Maharani
Jurnal Bingkai Ekonomi (JBE) Vol 6 No 1 (2021): Jurnal Bingkai Ekonomi (JBE)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) - Institut Teknologi dan Bisnis (ITB) Semarang

Tujuan dari penelitian ini adalah untuk menguji electronic word of mouth, peer group, dan gaya hidup hedonis pada Keputusan pembelian konsumen Filosofi Kopi Jogja. Penelitian ini menggunakan metode penlitian kuantitatif dengan teknik pengambilan sampel non-probabilitas sampling. Hasil dari penelitian ini menunjukkan bahwa electronic word of mouth dan gaya hidup hedonis mempengaruhi keputusan pembelian. Hal ini menunjukkan bahwa semakin tinggi kecenderungan seseorang melakukan electronic word of mouth, maka semakin tinggi juga kemungkinan melakukan keputusan pembelian serta memiliki gaya hidup hedonis yang tinggi maka keputusan untuk melakukan pembelian akan semakin tinggi. Sementara peer group tidak berpengaruh secara positif dan signifikan terhadap keputusan pembelian konsumen Filosofi Kopi Jogja.

Pengaruh Perceived Security dan Information Quality Terhadap Trust Serta Dampaknya Terhadap Online Purchase Intention Selfi Dayanti; Ida Bagus Nyoman Udayana; Bernadetta Diansepti Maharani
Jurnal Syntax Admiration Vol. 2 No. 11 (2021): Jurnal Syntax Admiration
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v2i11.335

Shopee merupakan salah satu marketplace yang sudah familiar di Indonesia. Berdasarkan data persaingan toko online di Indonesia tahun 2019-2020, Shopee berhasil menempati posisi pertama dalam hal jumlah pengunjung. Hal ini disebabkan karena keamanan, kualitas informasi dan kepercayaan pada umumnya dapat menambah ataupun mengurangi niat beli konsumen terhadap suatu produk di aplikasi Shopee. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh perceived security, information quality, terhadap trust serta dampaknya terhadap online purchase intention, kemudian pengaruh mediasi trust dalam hubungan antara perceived security dan information quality terhadap online purchase intention. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah dengan teknik accidental purposive sampling. Jumlah sampel yang digunakan yaitu sebanyak 100 responden yang merupakan mahasiswa Universitas Sarjawiyata Tamansiswa. Data yang diperoleh dianalisis menggunakan software SPSS18. Pengujian hipotesis untuk mengetahui pengaruh variabel mediasi menggunakan Sobel test. Hasil penelitian menunjukkan bahwa Variabel Perceived security dan Information quality, berpengaruh signifikan terhadap variabel Trust. Variabel trust mampu menjadi variabel mediasi antara Variabel Perceived security dan Information Quality terhadap variabel Online Purchase Intention.

Gerakan Bengkel Ramah Difabel, Aman, Mandiri, Intelligent, dan Sehat di Masa Adaptasi Kebiasaan Baru Covid-19 Dianna Ratnawati; Sigit Purnomo; Bernadetta Diansepti Maharani
Jurnal Pemberdayaan Masyarakat Vol 7 No 1 (2022): Mei
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21067/jpm.v7i1.5977

Community service activities for the RAMIS workshop movement (Disabled Friendly, Safe, Independent, Intelligent, and Healthy) include the following programs: (1) standardization of ergonomic disabled workshops, having SOPs for disabled motorcycle workshops, repairing workshop inventory, and obeying the principles of health protocols in work environment in the new normal life era; (2) motorcycle service training for workers; (3) launching of RAMIS workshop e-commerce and operation training. The objectives of this PKM include: (1) standardization of partner workshops into RAMIS workshops; (2) improving service skills and equipment maintenance skills for workers; (3) improve the quality of marketing and services through the RAMIS workshop e-commerce. The methods used to realize the program are pilot, training and mentoring. The PKM activity programs that have been implemented include: (1) completing the inventory of partner workshops and arranging workshop layouts; and (2) training and assistance for tricycle motorcycle service; (3) creation of an e-commerce web for partner workshops. The service training activity was attended by 20 participants. Based on the implementation of the PKM program, the results obtained are 100% complete workshop equipment, 100% skilled workers in maintaining workshop equipment, 85% skilled workers in carrying out tricycle motorcycle services, the RAMIS workshop e-commerce web can be accessed at www.bengkelramis.com. With the indicators of the achievement of the PKM program, it can be concluded that this service program activity has been carried out very well.

PENGARUH KEMUDAHAN PENGGUNAAN, KEPERCAYAAN DAN KEPUASAN TERHADAP NIAT BELI ULANG KONSUMEN DI SHOPEE Diah Ayu Retno Ningrum; Susanto Susanto; Bernadetta Diansepti Maharani
Jurnal Ilmiah Akuntansi Manajemen Vol 4 No 1 (2021): Jurnal Ilmiah Akuntansi Manajemen
Publisher : Fakultas Ekonomi, Universitas Muhammadiyah Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/jiam.v4i1.958

Perkembangan teknologi di era globalisasi sekarang ini membuat internet semakin berkembang ke lapisan masyarakat sehingga media internet sangat berguna dalam aplikasi bisnis yang disebut e-commerce. Salah satu e-commerce yang ikut meramaikan dunia bisnis yaitu Shopee. Shopee merupakan aplikasi jual beli online dengan menawarkan jual beli yang menyenangkan, gratis dan juga terpercaya. Keberlangsungan Shopee untuk memenangkan persaingan pasar dalam bisnis online juga dipengaruhi oleh niat beli ulang konsumen. Faktor yang menentukan tinggi rendahnya niat beli ulang antara lain yaitu kemudahan penggunaan, kepercayaan, dan kepuasan. Penelitian yang dilakukan untuk mengetahui tentang adanya pengaruh kemudahan penggunaan, kepercayaan dan kepuasan terhadap niat beli ulang konsumen di Shopee. Variabel bebas yang digunakan yaitu kemudahan penggunaan, kepercayaan, dan kepuasan sedangkan variabel terikat yaitu niat beli ulang. Dalam penelitian ini yang menjadi populasi adalah mahasiswa aktif fakultas ekonomi Universitas Sarjanawiyata Tamansiswa Yogyakarta tahun angkatan 2019 dan tahun angkatan 2020 yang berjumlah 1.123 mahasiswa kemudian diambil sampelnya sebanyak 120 responden. Dalam penelitian ini metode pengambilan sampel yaitu purposive sampling dengan pengumpulan data menggunakan kuesioner. Kuesioner kemudian dibuat menggunakan google form dan disebarkan melalui media sosial whatsapp dan telegram. Data yang sudah didapatkan kemudian dianalisis secara kuantitatif menggunakan Software SPSS ver. 23.0. Hasil dari penelitian yang dilakukan menunjukkan bahwa kemudahan penggunaan, kepercayaan, dan kepuasan secara (simultan) bersama-sama berpengaruh signifikan terhadap niat beli ulang konsumen di Shopee, kemudahan penggunaan berpengaruh signifikan terhadap niat beli ulang konsumen di Shopee, kepercayaan berpengaruh signifikan terhadap niat beli ulang konsumen di Shopee, kepuasan tidak berpengaruh terhadap niat beli ulang konsumen di Shopee.

SOSIALISASI PENGEMBANGAN UMKM DI DUSUN KALANGAN KEBONAGUNG IMOGIRI BANTUL Suyanto Suyanto; Uum Helmina Chaerunisak; Bernadetta Diansepti Maharani; Intan Wulandari; Rfanurhidayati
ABDIMAS DEWANTARA Vol 5 No 1 (2022)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ad.v5i1.12137

The implementation of this community service activity involves MSME actors, especially in Padukuhan, Kalangan, Kebonagung, Imogiri, Bantul. Many of the Padukuhan communities are MSME actors. Therefore, after conducting a survey on the conditions and situation in the hamlet of Kalangan, it can be concluded that MSME actors need knowledge about MSME management. The purpose of this activity is to explain digital marketing strategies, simple bookkeeping management, and knowledge of taxation in MSMEs. The method used is the lecture and discussion method. The materials presented at this community service were digital marketing strategies, simple bookkeeping management and tax knowledge on MSMEs and current developments. The results of this activity are digital marketing strategies and MSME bookkeeping management that can be a source of reference for MSME participants or actors. The presentation from the speaker received a positive response and was easy to apply to the MSME business in Padukuhan Kalangan Kebonagung, Imogiri, Bantul. Keywords: MSMEs, Digital Marketing, Taxation, Simple Bookkeeping.

Co-Authors Abdul Makbud Afik Melawati Agus Dwi Cahya Ahmadi Sulaiman Aldri Afrianata Alfiatul Maulida Alifia Lintang Dharmanisa Ambar Lukitaningsih Annisa Widilia Rahmawati Atma Fadna Rinaja Diah Ayu Retno Ningrum Dianna Ratnawati Diki Ramadhan Dionisius Dominikus Daud Carvallo Diva Azharia Jauzaranti Epsilandri Septyarini Haque Rifky Anggela Putri Henny Welsa Henny Welsa Herlina Nurul Sukmaningtyas Ian Febri Ida bagus Nyoman Ida Bagus Nyoman Udayana Intan Wulandari Ismi Suaidi Leli Alfiani Lusia Tria Hatmanti Hutami M. Arif Mutawakil Marchellino Ronaldo Sae Muhammad Hafizh Ryananda Muinah Fadhilah Muinah Fadhilah Nonik Kusuma Ningrum Nosya Hestina Wati Nurul Myristica Indraswari Princessa Rakhita Enadi Putri Dwi Cahyani Regine Aguilar Principe Rfanurhidayati Rudi Kurniawan Selfi Dayanti Sigit Purnomo Susanto Susanto Suyanto . Theresia Irene Taiso Thoriq Abdillah Mutiara Topri Dwi Wacono Tri Ratna Purnamarini Uum Helmina Chaerunisak Zaizafun Sintarana

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