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All Journal Jurnal Indonesia Raya
Andreani Kinata
Universitas Ratu Samban, Bnegkulu, Indonesia
Religion Humanities Economics, Econometrics & Finance Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Social Media Utilization Strategy for Marketing Makeup Artist (MUA) Services among PKK Women in Sumber Agung Village, North Bengkulu Regency Andreani Kinata; Susi Handayani; Parwito Parwito; Edi Susilo
Jurnal INDONESIA RAYA (Pengabdian pada Masyarakat Bidang Sosial, Humaniora, Kesehatan, Ekonomi dan Umum) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/indonesiaraya.7.1.9-14

Abstract

Social media offers a low-cost opportunity for rural service-based microenterprises to expand market reach and build customer trust. This community service initiative aimed to formulate a practical social media marketing strategy for members of the Family Welfare Empowerment (PKK) group in Sumber Agung Village, Arma Jaya District, North Bengkulu Regency who provide or are interested in developing makeup artist (MUA) services. The program formulation was conducted through market mapping, platform selection, content planning, local branding, customer communication design and a four-week training plan. The resulting strategy differentiates platform functions: Instagram as a visual portfolio and branding channel, TikTok for short-form reach, Facebook for local community exposure and WhatsApp Business for service conversion and customer communication. Content priorities include before-and-after portfolios, local bridal makeup, short educational tips, geotagging, local hashtags, testimonials and transparent service packages. The training plan emphasizes smartphone photography, business-account optimization and short-video production. This integrated strategy provides a practical framework for strengthening the visibility, credibility and market accessibility of village-based MUA services while supporting women’s creative-economy activities
Co-Authors Edi Susilo Parwito Susi Handayani