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All Journal International Journal of Humanities Education and Social Sciences Business Innovation Management and Entrepreneurship Journal
Dhiyan Septa Wihara
State University of Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Energy Languange, Linguistic, Communication & Media Social Sciences Other

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Persepsi Kemudahan, Persepsi Manfaat, dan Persepsi Kepercayaan terhadap Minat Menggunakan Fitur Robo Advisor pada Aplikasi Bibit Oleh Investor Pemula di Indonesia Muchammad Haikal Akbar Winarko; Achmad kautsar; Achmad Fitro; Dhiyan Septa Wihara
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 6 No 1 (2026): IJHESS AUGUST 2026
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v6i1.2479

Abstract

The development of financial technology has increased the use of artificial intelligence-based digital investment services, including the Robo-Advisor feature in the Bibit application. This study aims to analyze the influence of Perceived Ease of Use (PEOU), Perceived Usefulness (PU), and Perceived Trust (PT) on Behavioral Intention (BI) to use the Robo-Advisor feature on the Bibit application. This study employed a quantitative approach using purposive sampling involving 203 respondents who were novice investors and users of the Bibit application in Indonesia. Data were collected through an online questionnaire and analyzed using multiple linear regression with IBM SPSS Statistics 26. The results show that Perceived Ease of Use has no significant effect on Behavioral Intention (p = 0.097 > 0.05), while Perceived Usefulness (p = 0.000 < 0.05) and Perceived Trust (p = 0.002 < 0.05) have positive and significant effects on Behavioral Intention. Simultaneously, Perceived Ease of Use, Perceived Usefulness, and Perceived Trust have a significant effect on Behavioral Intention, as indicated by F = 129.554 with p = 0.000. The regression model has an Adjusted R² of 0.656, indicating that the three independent variables explain 65.6% of the variance in Behavioral Intention, while the remaining 34.4% is explained by other factors outside the research model. These findings indicate that perceived usefulness and perceived trust are more important factors than perceived ease of use in influencing users’ intention to use the Robo-Advisor feature on the Bibit application
Does Price Promotion Drive Repurchase Intention? A Study of Live Shopping E-Commerce Khusnul Khotimah; Muhammad Fajar Wahyudi Rahman; Ratih Amelia; Dhiyan Septa Wihara
Business Innovation Management and Entrepreneurship Journal (BIMANTARA) Vol. 5 No. 02 (2026): OCTOBER ISSUE
Publisher : University of Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/bimantara.v5i02.44359

Abstract

This study aims to analyze the effect of price promotion on repurchase intention in the context of live shopping e-commerce through the mediating role of perceived value, and to examine the role of post-purchase regret as a moderating variable in this relationship. Employing a quantitative approach, data were collected from 205 respondents selected through purposive sampling via questionnaires. The data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The research adopts the Stimulus-Organism-Response (S-O-R) framework to explain how price promotion (stimulus) influences consumers’ internal evaluations via perceived value (organism), ultimately resulting in repurchase intention (response). Additionally, Cognitive Dissonance Theory is applied to explain the psychological discomfort consumers experience due to post-purchase regret. The results demonstrate that perceived value has a dominant effect on repurchase intention; however, post-purchase regret does not moderate the relationship between price promotion and repurchase intention. These findings indicate that the degree of post-purchase regret experienced by consumers does not significantly alter the impact of price promotion on repurchase decisions.
Co-Authors Achmad Fitro Achmad Kautsar Khusnul Khotimah Muchammad Haikal Akbar Winarko Muhammad Fajar Wahyudi Rahman Ratih Amelia