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DEVELOPMENT OF CONTAINER RENTAL STRATEGY FOR BUMN SHIPYARDS SUBCONTRACTORS IN SURABAYA USING QSPM APPROACH Danis Maulana; Gabriela Surya Erinda; Ovi Prina Gastriani; Mirza Ardiana; Muhammad Lukman Arif
Scientechno: Journal of Science and Technology Vol. 5 No. 4 (2026)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/scientechno.v5i4.3758

Abstract

This study formulates a container rental development strategy for subcontractors operating in state-owned shipyards in Surabaya. A mixed-method design was applied through tenant questionnaires, interviews with internal managers, expert judgement, and document review. The strategic formulation process integrated the IFE, EFE, IE, SWOT, BCG, and QSPM matrices in sequential stages: identifying internal and external factors, determining the business position, generating alternative strategies, comparing business-unit portfolios, and prioritizing the most attractive strategy. The IFE score of 2.84 indicates that the company has a moderate-to-strong internal position, while the EFE score of 2.70 shows a moderate response to external opportunities and threats. The IE Matrix places the company in Cell V, suggesting a Hold and Maintain orientation. SWOT analysis generated market penetration and product development as the most relevant alternatives, while BCG analysis indicated a declining portfolio condition that requires more active market action. The QSPM result shows that market penetration obtained the highest Total Attractiveness Score of 5.07, compared with 4.72 for product development. Therefore, market penetration is recommended through digital promotion, responsive customer service, simplified rental procedures, and customer expansion.
Analisis Pengendalian Kebutuhan Material Reparasi Sistem Flexible Ducting pada Ruang Akomodasi Kapal MT Musi Rikky Leonard Rikky; Ovi Prina Gastriani; Septaviola Dini Utami; Irkham Fatody Suryawan
Jurnal Elektronika dan Teknik Informatika Terapan ( JENTIK ) Vol. 4 No. 1 (2026): Maret: Jurnal Elektronika dan Teknik Informatika Terapan (JENTIK)
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/jentik.v4i1.1514

Abstract

This study analyzes material requirement control for the repair of insulated aluminum flexible ducting in the accommodation spaces of MT Musi. The objectives are to determine the required duct size and length, compare the planned requirement with actual field utilization, and formulate a controlled procurement approach for ship HVAC repair. A case study approach was employed by integrating damage inspection, general arrangement drawings, repair lists, room-dimension measurements, heat-load calculations using the Air Handling Unit Calculation method, duct-diameter selection, and verification of the actual material used. Heat loads were determined based on transmission, solar radiation through windows, lighting, equipment, occupants, and humidity control. The predominant forms of damage included joint leakage, deformation, and duct constriction caused by service age and the ship’s operating environment. The selected material was an 8-inch flexible duct, corresponding to an airflow requirement range of approximately 200–225 mm and the specifications stated in the repair list. The initial planned length across four decks was 34 m. After applying a 10% allowance, the requirement increased to 37.4 m and was rounded up to 38 m. Measurements of the removed ducting indicated an actual requirement of 36 m, resulting in a difference of 2 m or 5.56%. The integration of engineering calculations, route tracing, and field verification produced a more controlled procurement estimate while reducing the risks of material shortages and excessive waste.
Strategi Marketing Mix dan Inovasi Produk untuk Peningkatan Nilai Tambah Produk Perikanan Wiediartini Wiediartini; Ovi Prina Gastriani; Dian Savitri
Jurnal Pengabdian Masyarakat dan aplikasi Teknologi Vol. 05 No. 01: March 2026
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/j.adipati.2026.v5i1.8292

Abstract

Kabupaten Pasuruan memiliki potensi besar dalam pengembangan hasil perikanan dan rumput laut jenis Gracillaria sp., khususnya di wilayah pesisir. Meskipun demikian, produk olahan masih terbatas pada skala lokal karena adanya kendala dalam branding, pemasaran digital, dan inovasi produk. Penelitian ini bertujuan untuk menganalisis penerapan strategi marketing mix (7P), produktivitas, serta dampak ekonomi pada Kelompok Pengolah dan Pemasar (Poklahsar) Mina Barokah Baru di Kecamatan Rejoso. Metode yang digunakan meliputi observasi lapangan, wawancara terstruktur, serta studi literatur untuk mengidentifikasi permasalahan dan merumuskan solusi yang tepat. Hasil penelitian menunjukkan bahwa strategi marketing mix—terutama diversifikasi produk, desain kemasan, promosi digital, dan manajemen harga—mampu meningkatkan daya saing dan omzet kelompok usaha. Selain itu, pemberdayaan UMKM melalui pelatihan, penyediaan akses peralatan produksi, dan sertifikasi halal berkontribusi terhadap peningkatan nilai tambah, keberlanjutan usaha, serta kepercayaan konsumen. Peningkatan kapasitas produksi yang didukung oleh penguatan branding diharapkan dapat memperluas jangkauan pasar, memperkuat ketahanan ekonomi lokal, dan mendorong kemandirian masyarakat pesisir.
Analisis Faktor-Faktor yang Memengaruhi Tax Avoidance pada Perusahaan yang Terdaftar di BEI pada Periode 2021-2025 Naura Virgie Azalia; R. A. Norromadani Yuniati; Ovi Prina Gastriani
Trending: Jurnal Manajemen dan Ekonomi Vol. 4 No. 4 (2026): Oktober: Trending: Jurnal Manajemen dan Ekonomi
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/trending.v4i4.7496

Abstract

Indonesia’s low tax ratio is a sign of rampant tax avoidance, occurring primarily in the energy, transportation, and logistics sectors—which have been particularly hard-hit by the pandemic and geopolitical instability. Inconsistent findings from previous studies regarding the effects of profitability, solvency, and financial distress on tax avoidance have prompted researchers to reexamine these variables while incorporating moderating variables to address gaps in the literature. This study focuses on the effects of profitability, solvency, and financial distress on tax avoidance among companies listed on the Indonesia Stock Exchange during the 2021–2025 period. Sampling was conducted using purposive sampling, resulting in a sample of 14 firms. The analysis was performed using panel data regression and Moderated Regression Analysis (MRA). The results show that profitability influences tax avoidance, but solvency and financial distress do not influence tax avoidance among the companies in the study sample. Firm size was found to be unable to moderate the effects of profitability, solvency, and financial distress on tax avoidance among companies listed on the IDX during the 2021–2025 period. This study contributes empirical evidence on the determinants of tax avoidance in sectors that are rarely examined jointly, offering insight for regulators and firm management in managing tax-related risk.