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All Journal JKM-Bid: Jurnal Kesehatan Masyarakat kebidanan
Bambang Irawan
Politeknik Muhammad Dahlan
Health Professions Nursing Public Health

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OPTIMALISASI PROMOSI KESEHATAN DALAM MENINGKATKAN PERILAKU HIDUP BERSIH DAN SEHAT (PHBS) DI LINGKUNGAN BINABARU KELURAHAN DARA KOTA BIMA Bambang Irawan
JKM-Bid: JURNAL KESEHATAN MASYARAKAT KEBIDANAN (The Journal of Public Health Midwifery) Vol. 12 No. 02 (2026): Juni 2026
Publisher : Akademi Kebidanan Harapan Bunda Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71369/f7zw0w26

Abstract

Promosi kesehatan merupakan pendekatan strategis dalam meningkatkan kualitas hidup masyarakat melalui perubahan perilaku. Penelitian ini bertujuan untuk menganalisis efektivitas promosi kesehatan terhadap peningkatan perilaku hidup bersih dan sehat (PHBS). Metode yang digunakan adalah deskriptif dengan pendekatan kualitatif. Data diperoleh melalui observasi, wawancara, serta kegiatan edukasi kesehatan di masyarakat. Hasil menunjukkan adanya peningkatan pengetahuan, sikap, dan praktik masyarakat setelah dilakukan intervensi promosi kesehatan. Metode partisipatif terbukti lebih efektif dibandingkan pendekatan satu arah. Dengan demikian, promosi kesehatan yang dirancang sesuai karakteristik masyarakat mampu mendorong perubahan perilaku secara berkelanjutan.
EKSPLORASI EFEKTIVITAS EDUKASI GERAKAN MASYARAKAT HIDUP SEHAT (GERMAS) TERHADAP PERUBAHAN GAYA HIDUP MASYARAKAT DI KELURAHAN JATIBARU KOTA BIMA Bambang Irawan
JKM-Bid: JURNAL KESEHATAN MASYARAKAT KEBIDANAN (The Journal of Public Health Midwifery) Vol. 12 No. 02 (2026): Juni 2026
Publisher : Akademi Kebidanan Harapan Bunda Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71369/fn2t5464

Abstract

The Healthy Living Community Movement (GERMAS) is a national health promotion program designed to improve public awareness and encourage healthy lifestyles through promotive and preventive approaches. The effectiveness of GERMAS depends largely on the quality of health education delivered to the community. Objective: This study aimed to explore the effectiveness of GERMAS education in changing the lifestyle of residents in Jatibaru Village, Bima City. Methods: A qualitative phenomenological approach was employed. Fifteen participants consisting of health workers, community health volunteers, community leaders, and residents were selected purposively. Data were collected through in-depth interviews, observation, and documentation. Data analysis followed the Miles and Huberman interactive model. Results: Five major themes emerged: increased knowledge regarding GERMAS, improved healthy lifestyle practices, greater awareness of routine health examinations, barriers to behavioral change, and supporting factors including family support, community participation, and local government commitment. Conclusion: GERMAS education contributes positively to lifestyle changes among community members. Continuous education and community empowerment are essential to maintain sustainable healthy behavior.  
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