Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Social Science Academic
M Daffa Raihan Buulolo
Universitas Islam Negeri Sumatera Utara
Religion Humanities Education Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Analysis of Factors Influencing Consumer Preferences for Halal Products (A Case Study of Tanjung Morawa Market, Deli Serdang) M Daffa Raihan Buulolo; Yenni Samri Juliati Nasution; Nur Ahmadi Bi Rahmani
Social Science Academic Vol. 4 No. 2 (2026)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.10578

Abstract

This study aims to analyze the effects of halal labels, lifestyle, and income on consumer preferences. A quantitative approach was employed using multiple linear regression analysis. Data were collected through questionnaires from 100 respondents and analyzed using SPSS 25. The validity test indicated that all questionnaire items were valid, with r-count values exceeding the r-table value of 0.196. The reliability test showed that all variables had Cronbach’s Alpha values above 0.60, confirming instrument reliability. The classical assumption tests demonstrated normally distributed data (Monte Carlo Sig. = 0.360 > 0.05), no multicollinearity, and no heteroscedasticity. The regression equation was Y = 7.091 + 0.248X1 + 0.337X2 + 0.111X3. The F-test indicated that halal labels, lifestyle, and income simultaneously affected consumer preferences (Sig. = 0.000 < 0.05). Partially, halal labels (Sig. = 0.002) and lifestyle (Sig. = 0.000) had significant effects, while income had no significant effect (Sig. = 0.114). The R² value of 0.475 indicates that 47.5% of the variation in consumer preferences is explained by the three variables, while 52.5% is attributable to other factors.
Co-Authors Nur Ahmadi Bi Rahmani Yenni Samri Juliati Nasution