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All Journal Analisa: Jurnal Manajemen dan Akuntansi
M. Ali Basyah
Universitas Muhammadiyah Lamongan
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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PENGARUH KEPEMIMPINAN, DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA KARYAWAN Anita Siska Julifa; M. Ali Basyah; Noer Rafikah Zulyanti
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1160

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan, disiplin kerja, dan motivasi kerja terhadap kinerja karyawan di PT. Akardaya Mandiri Lamongan. Subjek dalam penelitian ini adalah seluruh karyawan PT. Akardaya Mandiri Lamongan yang memenuhi kriteria sebagai responden. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Sampel penelitian berjumlah 33 responden yang ditentukan menggunakan teknik total sampling. Pengumpulan data dilakukan melalui penyebaran kuesioner, sedangkan analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linier berganda, uji t (parsial), dan koefisien determinasi (R²) dengan bantuan program IBM SPSS Statistics versi 26.Berdasarkan hasil analisis, diperoleh bahwa kepemimpinan berpengaruh positif dan signifikan terhadap kinerja karyawan, disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan, serta motivasi kerja berpengaruh positif dan signifikan terhadap kinerja karyawan di PT. Akardaya Mandiri Lamongan. Dari ketiga variabel independen, disiplin kerja merupakan variabel yang memiliki pengaruh paling dominan terhadap kinerja karyawan.
PENGARUH HARGA, E-WOM DAN KEY OPINION LEADER TERHADAP MINAT BELI PRODUK KEDAI MBAK VIE LAMONGAN M.Bagus Amrozi Assidqi; Abdul Majid; M. Ali Basyah
ANALISA : JURNAL MANAJEMEN DAN AKUNTANSI Vol 14 No 2 (2026): Agustus 2026
Publisher : Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62734/analisa.v14i2.1113

Abstract

This study aims to determine the influence of price, electronic word of mouth, and key opinion leaders on product purchase intent at Kedai Mbak Vie in Lamongan District. This study employs a quantitative method, with data collected through the distribution of questionnaires to 98 respondents. The data obtained were analyzed using SPSS version 22 to determine the influence of each independent variable on the dependent variable. The analyses conducted in this study included validity tests, reliability tests, and classical assumption tests—comprising normality tests, multicollinearity tests, heteroscedasticity tests, and autocorrelation tests—as well as multiple linear regression analysis. The research hypotheses were evaluated using statistical methods such as the t-test, F-test, and the coefficient of determination (R²). The results of the study indicate that the variables of price, electronic word of mouth (e-WOM), and key opinion leader have a positive and significant influence, both partially and simultaneously, on consumer purchase intent for products at Kedai Mbak Vie in Lamongan District. The variables of price, e-WOM, and key opinion leaders account for 75.9% of the effect, while the remaining 24.1% is influenced by other variables not included in this study. This indicates that appropriate pricing, positive reviews via electronic media such as Instagram and Google Maps, and support from key opinion leaders can enhance consumer purchase intent.
Co-Authors ABDUL MAJID Anita Siska Julifa M.Bagus Amrozi Assidqi Noer Rafikah Zulyanti