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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Hadisza Anggreni
Tanjungpura University
Agriculture, Biological Sciences & Forestry

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Analysis of Consumer Characteristics of QRIS Users at the Purchase Decision Stages for Hydroponic Vegetables at Pontianak Hydroponic Center Hadisza Anggreni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.25257

Abstract

The increasing public awareness of healthy lifestyles and the development of digital payment systems have encouraged the consumption of hydroponic vegetables as well as the use of the Quick Response Code Indonesian Standard (QRIS) as a transaction method. Consumer characteristics are important information for understanding purchasing behavior at each stage of the purchasing decision process. This study aims to analyze the characteristics of consumers using QRIS based on the stages of the purchasing decision process for hydroponic vegetables at Pontianak Hydroponic Center (PHC). The research was conducted in November 2025 using a survey method involving 100 respondents selected through purposive sampling. Data analysis was carried out descriptively using bivariate analysis through cross-tabulation between consumer characteristics and stages of the purchasing decision process. The results show that QRIS-using consumers are predominantly residents of South Pontianak (41%), aged 26–35 years (47%), female (63%), high school graduates (34%), married (66%), working as housewives (43%), and earning IDR 3,500,000–5,000,000 per month (36%). Across the stages of the purchasing decision process, these characteristics indicate that the main consumers of hydroponic vegetables using QRIS are individuals in productive age groups with high health awareness and familiarity with digital transactions.
Perilaku Membuang Makanan (Food Waste Behavior) Generasi Muda Hadisza Anggreni; Maswadi Maswadi; Anita Suharyani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 2 (2026): Juli 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i2.25297

Abstract

Food waste has become a major global issue due to its impacts on food security. Indonesia is among the countries generating high levels of food waste, making consumer behavior an important aspect to investigate, particularly among the younger generation. This study aimed to analyze food waste behavior among young people in Pontianak City using the Theory of Planned Behavior (TPB) framework. A quantitative descriptive approach was employed involving 60 senior high school students selected through probability sampling using a simple random sampling technique. Data were collected using structured questionnaires and analyzed descriptively through frequency distributions and percentages. The findings indicate that respondents generally exhibited a negative attitude toward food waste, considering food waste an undesirable behavior. Subjective norms also showed that family, peers, religious values, and cultural norms strongly encouraged respondents to avoid wasting food. Furthermore, perceived behavioral control revealed that most respondents believed they were capable of controlling their food consumption and preventing food waste. These findings suggest that although Pontianak contributes substantially to food waste generation in West Kalimantan, young people have demonstrated favorable awareness and self-control regarding food waste reduction. Therefore, efforts to reduce food waste should not only focus on increasing individual awareness but also strengthen household practices and social environments that support sustainable food consumption.
Co-Authors Maswadi Maswadi Suharyani, Anita