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All Journal Jurnal Manajemen dan Profesional JIMEK Optimal: Jurnal Ekonomi dan Manajemen
Nurfatima Azzahra Baso
Universitas Andi Djemma
Economics, Econometrics & Finance

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The Effect of Response Time and Teamwork on Employee Performance in the Fire Department of Palopo City Lasmi Lasmi; Hildayanti Lintin; Nadia Faizha Fadli; Anugrah Zahra Afran; Nurjannah; Nurfatima Azzahra Baso
Jurnal Manajemen dan Profesional Vol. 7 No. 2 (2026): Jurnal Jpro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v7i2.3076

Abstract

This study aims to determine the influence of response time and teamwork  on employee performance at the Palopo  City Fire Departement. The research Employed a quantitative approach involving all 75 employees as the sample through saturated sampling technique.  Data collection was conducted through obsevations, interviews, and quastionnaires distribution.  The data were then analyzed using multiple linear regression. The results show that response time and teamwork have a positive and significant effect on employee performance, both partially simultaneously. The coefficient of determination (R2) of 0.712 indicates that 71,2% of the variation employee performance can be explained by these twos variables, while the remaining 28,8% is influenced by other factors not discussed in this study.
Pengaruh Pelayanan dan Kualitas Produk terhadap Kepuasan Pelanggan Toko Wiratani Kota Palopo Fani Rahmadani; Wahida Wahida; Edward Andar Sendana; Nurfatima Azzahra Baso
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i4.8263

Abstract

This study aims to examine the influence of service and product quality on customer satisfaction at Toko Wiratani in Palopo City. In the current era of increasingly intense business competition, companies are required to consistently deliver excellent service and high-quality products to maintain customer loyalty and competitive advantage. The research employed a quantitative approach, with data collected through observation, interviews, and questionnaires distributed to 50 respondents. The data were analyzed using multiple linear regression, validity and reliability tests, t-test, F-test, and the coefficient of determination (R²). The findings reveal that both service and product quality have a positive and significant effect on customer satisfaction, both simultaneously and partially. Service aspects such as friendliness, responsibility, responsiveness, and staff knowledge, combined with product quality dimensions including reliability, durability, and conformity, emerge as key drivers of satisfaction. Furthermore, the results suggest that improvements in service and product quality not only enhance immediate satisfaction but also contribute to long-term customer loyalty. This research provides practical implications for Toko Wiratani, emphasizing the need for continuous innovation and improvement in both service quality and product excellence. By prioritizing these aspects, the company can build stronger relationships with customers, ensure repeat purchases, and maintain sustainable business growth in a competitive marketplace.
Pengaruh Promosi Penjualan dan Brand Image terhadap Keputusan Pembelian Scarlet Whitening pada Mahasiswa Fakultas Ekonomi Universitas Andi Djemma Nurul Fauzia Amal; Nur Ismi; Tasya Tasya; Muh. Farhan l.p; Nurfatima Azzahra Baso
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 3 (2025): November: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i3.8014

Abstract

This research was conducted on the Scarlet Whitening beauty product, focusing on analyzing the influence of sales promotions and brand image on purchasing decisions of students at the Faculty of Economics, Andi Djemma University. This study aims to measure the extent to which company promotions and the brand image formed among consumers influence product purchasing decisions. The study population was all students at the Faculty of Economics, Andi Djemma University who had purchased or used Scarlet Whitening products. The sample size was 50 respondents, determined using incidental sampling. The research data consisted of primary and secondary data. Primary data were collected through questionnaires distributed to respondents, while secondary data were obtained from relevant literature. The data analysis method used was multiple linear regression, supported by an F-test to examine the effect of variables simultaneously and a t-test to examine partial effects. The results showed that sales promotions and brand image simultaneously had a significant influence on students' purchasing decisions. Partially, sales promotions had a significant influence on purchasing decisions, and brand image also had a positive and significant influence on purchasing decisions for Scarlet Whitening products. The implications of this study confirm that promotions and brand image are important factors in increasing consumer appeal. Therefore, companies need to focus more on designing promotional strategies that are innovative, creative, and relevant to consumer needs. Furthermore, companies must consistently build a positive, trustworthy brand image that fosters consumer loyalty among students.  
Co-Authors Anugrah Zahra Afran Edward Andar Sendana Fani Rahmadani Hildayanti Lintin Lasmi Lasmi Muh. Farhan l.p Nadia Faizha Fadli Nur Ismi Nurjannah Nurul Fauzia Amal Tasya Tasya Wahida Wahida