Erni Dina Zuliyanti
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Business Plan & Marketing Plan: Fondasi Utama Kesuksesan Erni Dina Zuliyanti; Haniatul Kiromah; Muhamad A’tho Fiizatillah; Fandi Kurniawan; Ferida Rahmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53144

Abstract

Business Plan & Marketing Plan: Fondasi Utama Kesuksesan Business planning and marketing strategy play an important role in maintaining business sustainability amid increasingly competitive market conditions. This article discusses the meaning of a business plan, the scope of marketing activities, and the role of marketing plans in market expansion. A business plan serves as a guideline for managing a business, including setting objectives, preparing marketing strategies, organizing operational systems, and managing finances. Meanwhile, marketing planning helps companies understand consumer needs, identify target markets, and develop suitable promotional strategies. In today’s business environment, companies are expected to adapt to changes in consumer behavior, technological development, and shifting market conditions. Appropriate marketing strategies can help businesses build brand image, increase customer trust, and expand market reach. Objectives: To explain the importance of business plans and marketing plans in supporting business development and market expansion. Methods: This article applies a qualitative descriptive approach through a literature study. Results: The discussion shows that business plans and marketing plans help companies understand market conditions, determine marketing strategies, and improve business competitiveness. Conclusion: Business success is influenced not only by product quality, but also by proper planning and effective marketing strategies. Contribution: This article provides an understanding of the importance of business and marketing planning in developing sustainable businesses.
ANALISIS MANAJEMEN BERBASIS MADRASAH DALAM MENINGKATKAN MUTU PENDIDIKAN DI MAN 1 JEMBRANA BALI Maulidiyah, Syifa; Ahmad Tarifin; Siti Nur Azizah; Erni Dina Zuliyanti; Deva Nela Reditha; Salma Bialfi Karimah
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 03 (2026): Volume 11 No. 03, September 2026 Processed
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

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Abstract

This research was conducted to examine how Madrasah-Based Management (MBM) is implemented to improve the quality of education at MAN 1 Jembrana, Bali. This study covers the application of MBM principles, the role of the madrasah principal and teaching staff, various supporting and inhibiting factors, and strategies implemented to improve the quality of education at the institution. The method used in this research is a qualitative descriptive approach. Data collection was conducted through field observations, document searches, and literature reviews sourced from the official archives of MAN 1 Jembrana, scientific papers, and various other supporting references. The collected data were then analyzed through data reduction, data presentation, and conclusion drawing.The research findings reveal that the implementation of MBM at MAN 1 Jembrana has been quite successful, as evidenced by curriculum management, human resource development, facility and infrastructure arrangement, transparent financial management, the involvement of the madrasah committee and the community, and ongoing monitoring and evaluation activities. This achievement is inseparable from the innovative leadership of the madrasah principal, the professional quality of the teaching staff, the availability of adequate facilities, and a synergistic relationship with the surrounding community. However, this study also identified several challenges, including limitations in some facilities, varying student abilities, the dynamics of constantly changing education policies, and funding constraints. To address these challenges, several strategic steps were implemented, such as strengthening academic supervision, encouraging the digitalization of services, building a culture of literacy, implementing an Internal Quality Assurance System (SPMI), and optimizing the comprehensive implementation of Madrasah-Based Management. These steps are key to driving improvements in educational quality at MAN 1 Jembrana, Bali.