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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Muhamad A’tho Fiizatillah
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Business Plan & Marketing Plan: Fondasi Utama Kesuksesan Erni Dina Zuliyanti; Haniatul Kiromah; Muhamad A’tho Fiizatillah; Fandi Kurniawan; Ferida Rahmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.53144

Abstract

Business Plan & Marketing Plan: Fondasi Utama Kesuksesan Business planning and marketing strategy play an important role in maintaining business sustainability amid increasingly competitive market conditions. This article discusses the meaning of a business plan, the scope of marketing activities, and the role of marketing plans in market expansion. A business plan serves as a guideline for managing a business, including setting objectives, preparing marketing strategies, organizing operational systems, and managing finances. Meanwhile, marketing planning helps companies understand consumer needs, identify target markets, and develop suitable promotional strategies. In today’s business environment, companies are expected to adapt to changes in consumer behavior, technological development, and shifting market conditions. Appropriate marketing strategies can help businesses build brand image, increase customer trust, and expand market reach. Objectives: To explain the importance of business plans and marketing plans in supporting business development and market expansion. Methods: This article applies a qualitative descriptive approach through a literature study. Results: The discussion shows that business plans and marketing plans help companies understand market conditions, determine marketing strategies, and improve business competitiveness. Conclusion: Business success is influenced not only by product quality, but also by proper planning and effective marketing strategies. Contribution: This article provides an understanding of the importance of business and marketing planning in developing sustainable businesses.
Etika Profesi Keguruan dan Profesionalisme Guru Achmad Fauzi; Ma’mun Hanif; Muhamad A’tho Fiizatillah; Maulana Dziroshofar putra suliwa; Hifni el Musyafa
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.56094

Abstract

This study aims to examine teacher professional ethics and its relationship with teacher professionalism through a literature review approach. The method employed in this study was a literature review by collecting and analyzing various scientific sources, including books, journals, and relevant research articles. The findings indicate that teacher professional ethics serve as moral guidelines in regulating teachers' attitudes, behaviors, and responsibilities in carrying out their duties. The teachers' code of ethics provides a foundation for building integrity, maintaining public trust, and fostering harmonious relationships with students, fellow teachers, schools, and the community. Teacher professionalism is reflected in the mastery of pedagogical, professional, personal, and social competencies, as well as the ability to adapt to the advancement of science and technology. Therefore, the consistent implementation of professional ethics and continuous professional development are essential factors in improving the quality of learning and educational outcomes.
Co-Authors ACHMAD FAUZI Erni Dina Zuliyanti FANDI KURNIAWAN Ferida Rahmawati Haniatul Kiromah Hifni el Musyafa Maulana Dziroshofar putra suliwa Ma’mun Hanif