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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Shobari, Rino Alfian Muhammad
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STRATEGI KOMUNIKASI PEMASARAN TERPADU DALAM MEMBANGUN BRAND AWARENESS B2B LEVNER CONSULTING PADA CHANNEL INSTAGRAM Shobari, Rino Alfian Muhammad; Priatna, Wahyu Budi
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.54114

Abstract

This study examines the Integrated Marketing Communication (IMC) strategy implemented by PT DGI Levner Consulting in building brand awareness within the business-to-business (B2B) market through the Instagram platform. Consulting service firms face the inherent challenge of service intangibility, making digital communication a critical instrument for constructing perception and credibility among prospective clients. This study aims to describe the marketing communication strategy employed, analyze the role of digital content in shaping the firm's professional image, and identify the planning and implementation dynamics of Instagram content as part of the company's branding strategy. A descriptive qualitative method with an empirical case study approach was employed, conducted within the Marketing and Partnership division of PT DGI Levner Consulting from January to May 2026. Findings suggest that a planned, consistent, and thought leadership-oriented Instagram content strategy holds significant potential for enhancing brand recognition and brand recall of consulting firms in the B2B digital space.
Co-Authors Wahyu Budi Priatna