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All Journal Siber Nusantara of Economic and Finance Review (SNEFR) Greenation Management and Business Review (GMBR)
Ifan Sadewa
Batanghari University, Jambi, Indonesia

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4P Increase Customer Loyalty Ifan Sadewa
Siber Nusantara of Economic and Finance Review Vol. 1 No. 1 (2024): Siber Nusantara of Economic and Finance Review (October 2024)
Publisher : Siber Nusantara Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/snefr.v1i1.271

Abstract

The This study examines how the elements of the marketing mix, known as the 4Ps (Product, Place, Promotion, and Price), affect customer loyalty. Based on a literature review covering books, internet sources, and international and national journals, it was found that each element of the 4Ps has a significant influence on customer loyalty. Quality and innovative products tend to strengthen customer trust and satisfaction, which in turn increases loyalty. Strategic placement facilitates customer access to the product, thereby increasing the chances of repeat purchases. Effective promotions, including advertising and special offers, can strengthen customers' positive perceptions of the brand and increase customer engagement. Competitive pricing that is balanced with product quality also plays an important role in influencing purchasing decisions and long-term loyalty. In conclusion, the right combination of the 4P elements can significantly increase customer loyalty, which is essential for business continuity and growth. This study provides insights for marketing practitioners in designing effective strategies to build and maintain customer loyalty.
The Role of Training and Development in Enhancing Employee Competence to Realize an Innovative and Efficient Organizational Work Environment Ifan Sadewa; Ridwan Ridwan
Greenation Management and Business Review Vol. 1 No. 1 (2024): Greenation Management and Business Review (October 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v1i1.657

Abstract

This study uses a descriptive qualitative research design with a stable model in the teaching process to develop innovative and effective work practices in the workplace. Innovation is the process of improving work according to the needs of employees. Employee training and development have become an important component of today's organizational strategy to achieve competitive advantage. By adopting a dynamic business environment, companies are encouraged to enhance employee competencies to remain relevant and competitive. If employees are encouraged to be creative and innovative, then innovation will come to fruition. It will become necessary when someone decides to engage in non-routine cognitive work. Learning and growth are very important among the many growth resource practices that help employees continuously enhance the knowledge, skills, and abilities necessary for innovation. It is important for organizations to focus on developing innovative behavior among their employees in order to drive innovation. Employees are not always supported by their employers to be innovative and to understand the importance of innovation as well as the need to learn the skills that are prerequisites for innovative work. All of this shows that structured learning programs tailored to the field can enhance students' technical abilities, mastery of soft skills, and work ethic. In addition, the continuation of development has proven to have a positive impact on the overall performance of the organization. This conceptual model explores how non-routine work can be effectively accomplished through innovative work practices.
Co-Authors Ridwan Ridwan