Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Menawan : Jurnal Riset dan Publikasi Ilmu Ekonomi
Nazwa Shafina
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peran Manajemen Human Capital dalam Meningkatkan Aktivitas Usaha : Studi Kasus UMKM Toko Bumbu Aldiama di Kota Medan Nazwa Shafina; Ria Novita; Sergio Irzzi Lumban Tobing; Samuel Sinaga; Dionisius Sihombing; Fadli Agus Triansyah
MENAWAN : Jurnal Riset dan Publikasi Ilmu Ekonomi Vol. 3 No. 6 (2025): November : MENAWAN: Jurnal Riset dan Publikasi Ilmu Ekonomi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/menawan.v3i6.1866

Abstract

This study aims to analyze the role of human capital management in improving business activities at Aldiama Spice Shop, a micro, small, and medium enterprise (MSME) in Medan. The background of this study stems from the importance of human capital as a strategic asset for the sustainability of small businesses, which often face limitations in capital, technology, and organizational structure. The research method used is a qualitative approach with a case study through in-depth interviews, participatory observation, and documentation. The results show that human capital management contributes significantly to improving business performance through several aspects, namely simple but selective recruitment, practice-based training, financial and non-financial incentives, and a reward system for outstanding employees. In addition, employee involvement in daily operations, harmonious working relationships, and their contribution to increased sales have proven to be important factors for business sustainability. However, this study also found obstacles in the form of differences of opinion between owners and employees that have the potential to affect managerial effectiveness. Thus, it can be concluded that human capital plays a key role in the success of MSMEs, requiring a more structured, sustainable, and adaptive management strategy in line with market developments.
Co-Authors Dionisius Sihombing Fadli Agus Triansyah Ria Novita Samuel Sinaga Sergio Irzzi Lumban Tobing