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All Journal JMMU: Jurnal Mahasiswa Manajemen dan Umum
Alvanisa Putri Armila
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Pengaruh Kemudahan Parkir dan Store Atmosphere terhadap Minat Berkunjung Kembali pada Bisnis Kafe: Tinjauan Literatur (Studi Kasus Kafe Tetra Surakarta) Samhana Sarafina Masturoh; Alvanisa Putri Armila; Arya Budi Sutopo
JMMU: JURNAL MAHASISWA MANAJEMEN DAN UMUM Vol. 3 No. 1 (2026): JMMU: Jurnal Mahasiswa Manajemen dan Umum
Publisher : LPPM AKADEMI MANAJEMEN ADMINISTRASI YOGYAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56606/jmmu.v3i1.459

Abstract

This study aims to review and synthesize prior literature on the effect of parking convenience and store atmosphere on revisit intention in the café business, using Kafe Tetra Surakarta as an illustrative case. This research employs a literature review method by tracing, selecting, and analyzing relevant articles published in the last ten years (2016-2026) obtained from Google Scholar, Garuda, and Sinta-indexed journals using the keywords parking convenience, store atmosphere, and revisit intention. A total of 24 articles that met the inclusion criteria were reviewed and synthesized thematically. The results of the review indicate that parking convenience consistently contributes to customer comfort and the decision to revisit, that store atmosphere shapes the emotional response and satisfaction of customers, and that the combination of both factors is predicted to have a stronger simultaneous effect on revisit intention than either factor alone. This review also identifies a research gap in which most prior studies examine parking facilities and store atmosphere separately, so it proposes a conceptual framework integrating both variables to be tested empirically in future research at Kafe Tetra Surakarta.
Co-Authors Arya Budi Sutopo Samhana Sarafina Masturoh