JMMU: Jurnal Mahasiswa Manajemen dan Umum
Vol. 3 No. 1 (2026): JMMU: Jurnal Mahasiswa Manajemen dan Umum

Pengaruh Kemudahan Parkir dan Store Atmosphere terhadap Minat Berkunjung Kembali pada Bisnis Kafe: Tinjauan Literatur (Studi Kasus Kafe Tetra Surakarta)

Samhana Sarafina Masturoh (Universitas Sahid Surakarta)
Alvanisa Putri Armila (Unknown)
Arya Budi Sutopo (Unknown)



Article Info

Publish Date
20 Jun 2026

Abstract

This study aims to review and synthesize prior literature on the effect of parking convenience and store atmosphere on revisit intention in the café business, using Kafe Tetra Surakarta as an illustrative case. This research employs a literature review method by tracing, selecting, and analyzing relevant articles published in the last ten years (2016-2026) obtained from Google Scholar, Garuda, and Sinta-indexed journals using the keywords parking convenience, store atmosphere, and revisit intention. A total of 24 articles that met the inclusion criteria were reviewed and synthesized thematically. The results of the review indicate that parking convenience consistently contributes to customer comfort and the decision to revisit, that store atmosphere shapes the emotional response and satisfaction of customers, and that the combination of both factors is predicted to have a stronger simultaneous effect on revisit intention than either factor alone. This review also identifies a research gap in which most prior studies examine parking facilities and store atmosphere separately, so it proposes a conceptual framework integrating both variables to be tested empirically in future research at Kafe Tetra Surakarta.

Copyrights © 2026






Journal Info

Abbrev

JMMU

Publisher

Subject

Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

Jurnal Mahasiswa Manajemen Umum (JMMU) adalah jurnal ilmiah yang diterbitkan oleh Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Akademi Manajemen Administrasi Yogyakarta. Jurnal ini hadir sebagai sarana komunikasi ilmiah bagi mahasiswa untuk mempublikasikan hasil-hasil penelitian, ...