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All Journal Jurnal Ilmu Komunikasi
Despian Nurhidayat
Universitas Paramadina
Languange, Linguistic, Communication & Media

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Strategi Komunikasi Pemerintah: Analisis Lintas Platform pada Pemprov Jabar, Banten, dan DIY Sean Filo Muhamad; Despian Nurhidayat
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.7391

Abstract

This study aims to analyze corporate communication strategies, information dissemination patterns, the impact of political personalization, audience adaptation, and the implementation of dialogic communication on the official social media accounts of the West Java, Banten, and DIY Provincial Governments across five platforms (YouTube, Instagram, Facebook, TikTok, and X). The study employed a Systematic Documentary Review (SDR) method, treating social media posts as digital documents. Data were collected from December 1–14, 2025, through identification, screening, eligibility, and inclusion stages. The results indicate massive strategic differentiations: West Java focused on socialization (47.0%), Banten on formal news (77.4%), and DIY on high-volume news and events (88.1%). Instagram dominated public interactions, yet DIY excelled in an omnichannel approach. A strategic anomaly was found in West Java with 0% YouTube activity, neglecting emotional engagement potential despite its strong "Content Governor" culture. In conclusion, the high quantity of administrative information (as seen in Banten) failed to generate organic engagement because digital audiences respond better to narrative-humanistic approaches. Therefore, local governments must evaluate their digital presence to serve as adaptive dialogic communication instruments rather than mere bureaucratic showcases.
Perkembangan Hubungan Antartokoh dalam Film The Proposal (2009) Kajian Teori Social Penetration Mariandra Yakobus Nathanael; Darwadi Darwadi; Despian Nurhidayat; Edison Bonartua Hutapea
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.8181

Abstract

This study aims to analyze the development of the interpersonal relationship between Margaret Tate and Andrew Paxton in the movie The Proposal using the Social Penetration Theory proposed by Altman and Taylor. The research employs a descriptive qualitative method with scenes and dialogues as the unit of analysis to examine the relationship development between the two main characters. Data were collected through repeated observation of the film, documentation of dialogues and character expressions, and relevant literature studies. The findings reveal that Margaret and Andrew’s relationship develops through the four stages of Social Penetration Theory: orientation, explorative affective exchange, affective stage, and stable stage. In the orientation stage, their relationship is limited to a formal and professional interaction between employer and employee. Furthermore, their forced engagement encourages deeper self disclosure and personal communication. The relationship gradually becomes more intimate through emotional openness, trust, and spontaneous communication. In the stable stage, both characters demonstrate a stable relationship characterized by honesty, full openness, and strong emotional intimacy. This study concludes that Social Penetration Theory effectively explains the transformation of interpersonal relationships from superficial interactions into intimate relationships through gradual and reciprocal self disclosure processes.
Co-Authors Darwadi Darwadi Edison Bonartua Hutapea Mariandra Yakobus Nathanael Sean Filo Muhamad