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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Journal of Social Research Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin West Science Priviet Social Sciences Journal Al-Zayn: Jurnal Ilmu Sosial & Hukum Sultan Adam : Jurnal Hukum dan Sosial
Edison Bonartua Hutapea
Universitas Paramadina
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Praktik Komunikasi Virtual dalam Komunitas FANDOM K-Pop di Media Sosial Instagram @BLINKINAUNION) Ferwindus Rajesh Mahaga; Edison Bonartua Hutapea
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8299

Abstract

Penelitian ini bertujuan untuk menganalisis praktik komunikasi virtual dalam komunitas Fandom K-Pop di media sosial, khususnya pada akun @Blinkinauniuon sebagai representasi komunitas penggemar Blackpink di Indonesia. Penelitian ini menggunakan pendekatan kualitatif dengan metode etnografi komunikasi virtual yang berfokus pada observasi interaksi digital dalam bentuk postingan, caption, serta komentar. Analisis data dilakukan menggunakan model “SPEAKING” untuk mengidentifikasi pola komunikasi, partisipan, tujuan komunikasi, serta norma yang berkembang dalam komunitas. Hasil penelitian menunjukkan bahwa komunikasi dalam komunitas Fandom bersifat interaktif, partisipatif, dan terstruktur, di mana anggota komunitas tidak hanya berperan sebagai penerima informasi, tetapi juga sebagai partisipan aktif dalam produksi dan distribusi pesan. Praktik komunikasi yang terjadi mencakup pemberian dukungan terhadap idol, penyebaran informasi, serta mobilisasi partisipasi kolektif melalui aktivitas seperti streaming dan voting. Selain itu, komunikasi juga berperan dalam membentuk norma dan budaya komunitas, seperti loyalitas, solidaritas, serta etika komunikasi yang mengatur interaksi antaranggota. Di sisi lain, komunikasi dalam komunitas Fandom memiliki makna simbolik sebagai sarana pembentukan identitas sosial, di mana individu menegaskan keanggotaannya melalui keterlibatan dalam aktivitas komunikasi. Penelitian ini menyimpulkan bahwa komunitas Fandom di media sosial merupakan entitas sosial digital yang aktif, terorganisasi, dan memiliki peran penting dalam membentuk dinamika komunikasi serta budaya populer. Namun demikian, praktik komunikasi tersebut juga berpotensi menimbulkan tekanan sosial dan hierarki implisit dalam komunitas.
KOMUNIKASI PEMBERDAYAAN OLEH PEKERJA SOSIAL DALAM MEMBANGUN KEMANDIRIAN PENYANDANG DISABILITAS INTELEKTUAL DI SENTRA NIPOTOWE PALU Resky Fitrasari; Aqib; Anisa Hilda Rosania; Edison Bonartua Hutapea
SULTAN ADAM: Jurnal Hukum dan Sosial Vol 4 No 1 (2026): Januari-Juni 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sultan.v4i1.1835

Abstract

Penelitian ini bertujuan menganalisis komunikasi pemberdayaan yang dilakukan pekerja sosial dalam membangun kemandirian penyandang disabilitas intelektual di Sentra Nipotowe Palu. Penelitian ini dilatarbelakangi oleh pentingnya komunikasi dalam proses rehabilitasi sosial untuk meningkatkan kemampuan adaptasi, kepercayaan diri, dan keterampilan hidup mandiri penyandang disabilitas intelektual. Penelitian menggunakan pendekatan kualitatif deskriptif dengan informan yang terdiri atas pekerja sosial, pengelola sentra, dan penerima manfaat yang dipilih melalui purposive sampling. Pengumpulan data dilakukan melalui wawancara, observasi, dan dokumentasi, kemudian dianalisis melalui reduksi data, penyajian data, dan penarikan kesimpulan dengan triangulasi sumber dan metode untuk menguji validitas data. Hasil penelitian menunjukkan bahwa komunikasi pemberdayaan dilakukan melalui interaksi interpersonal yang intensif, penggunaan bahasa sederhana dan adaptif, pemberian motivasi berulang, penguatan positif, serta keterlibatan aktif penerima manfaat dalam kegiatan pembinaan. Strategi tersebut mampu meningkatkan rasa percaya diri, kemampuan interaksi sosial, dan perilaku mandiri penerima manfaat. Hambatan yang ditemukan meliputi keterbatasan daya tangkap, perbedaan karakter individu, kurangnya dukungan keluarga, dan stigma sosial masyarakat. Penelitian ini menyimpulkan bahwa komunikasi pemberdayaan berperan penting dalam mendukung keberhasilan rehabilitasi sosial penyandang disabilitas intelektual.
Pokoknya Ada Intertekstualitas dan Konstruksi Makna Politik dalam Tweet Balasan Anies Baswedan Allaf Dzikrillah; Muhammad Fajar Setiananda; Edison Bonartua Hutapea
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i3.5693

Abstract

Penelitian ini menganalisis tweet balasan Anies Baswedan yang diunggah pada 31 Maret 2026 melalui akun @aniesbaswedan, yang hanya terdiri dari tiga kata: "Pokoknya ada…" Frasa tersebut merupakan kutipan terselubung dari pernyataan Sekretaris Kabinet Teddy Indra Wijaya yang viral tiga hari sebelumnya dan telah menjadi simbol komunikasi birokrasi yang tidak transparan di ruang publik digital Indonesia. Penelitian ini bertujuan menganalisis bagaimana makna politik dikonstruksi secara berlapis dalam teks yang tampak sederhana tersebut. Pendekatan yang digunakan adalah kualitatif interpretatif dengan menerapkan dua metode analisis: semiotika dua tahap Roland Barthes dan analisis intertekstual. Data dikumpulkan melalui dokumentasi digital berupa screenshot tweet, pemberitaan media daring, dan data analitik keterlibatan publik. Hasil analisis menunjukkan bahwa pada tataran denotasi tweet ini hanyalah respons kasual, namun pada tataran konotasi ia menyimpan tiga lapisan makna sekaligus: parodi terhadap gaya komunikasi birokrasi yang vague, humor self-deprecating tentang kondisi pasca-jabatan, dan ekspresi solidaritas kultural dengan audiens digital. Pada tataran mitos, tweet ini mendekonstruksi dua mitos yang berlawanan: mitos bahwa jawaban vague pejabat adalah hal yang lumrah, dan mitos bahwa politisi oposisi harus selalu mengkritik secara frontal. Penelitian ini berkontribusi pada kajian komunikasi politik digital di Indonesia dengan menunjukkan bahwa intertekstualitas dapat menjadi strategi komunikasi politik yang sangat efisien di era media sosial.
Fenomena Celebrity Politician di Indonesia: Studi Literatur Sistematis Terhadap Elektabilitas Pejabat Publik Andita Ramadhani; Bimo Pratama Putra; Edison Bonartua Hutapea
Jurnal Multidisiplin West Science Vol 5 No 05 (2026): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v5i05.3408

Abstract

Penelitian ini bertujuan untuk menganalisis fenomena celebrity politician dalam politik Indonesia melalui pendekatan Systematic Literature Review (SLR), khususnya terkait pembentukan elektabilitas pejabat publik di era demokrasi digital. Transformasi komunikasi politik yang dipengaruhi oleh mediatisasi politik dan perkembangan media sosial telah mendorong perubahan pola legitimasi politik dari berbasis kapasitas substantif menuju politik berbasis citra, popularitas, dan visibilitas media. Penelitian ini menggunakan pendekatan kualitatif dengan metode SLR terhadap berbagai artikel ilmiah yang membahas celebrity politics, komunikasi politik digital, personal branding, dan perilaku pemilih dalam konteks politik Indonesia. Proses seleksi literatur dilakukan melalui tahapan PRISMA yang meliputi identification, screening, eligibility, dan included. Hasil penelitian menunjukkan bahwa popularitas media, personal branding, dan emotional engagement menjadi faktor dominan dalam meningkatkan elektabilitas celebrity politician. Media sosial berperan penting dalam membentuk political image dan legitimasi politik melalui praktik pencitraan, viralitas, serta konstruksi simbolik di ruang digital. Namun demikian, dominasi politik pencitraan juga berpotensi mendorong pragmatisme politik dan melemahkan kualitas demokrasi substantif karena perilaku pemilih semakin dipengaruhi oleh popularitas dibandingkan evaluasi rasional terhadap kapasitas politik kandidat.
Social media communication patterns of Artificial Intelligence (AI) in five leading AI tools Lutfi Adji Ardiansyah; Muhammad Farizan Saputera; Edison Bonartua Hutapea
Priviet Social Sciences Journal Vol. 6 No. 5 (2026): May 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i5.1847

Abstract

This research is motivated by the development of digital technology, which drives significant changes in the way organizations and products, specifically Artificial Intelligence (AI) tools, communicate with their public. Social media has become a strategic space to build relationships, image, and public trust. The scope of this research is limited to five AI tools (ChatGPT/OpenAI, Gemini/Google, Perplexity, Meta AI, and Microsoft Copilot) and five social media platforms (X/Twitter, Instagram, TikTok, Facebook, and YouTube). The objectives of this research are to determine the distribution of platforms used, the level of activity and content intensity, the digital communication patterns formed, and the position of each AI tool in the communication strategy matrix. The research approach employs a quantitative-descriptive content analysis (Krippendorff, 2018) combined with systematic digital observation over a 14-day period, with two independent coders and Cohen’s κ = 0.782 (substantial agreement). The results show that X/Twitter is the platform with the highest frequency of use. Based on the communication strategy matrix, ChatGPT and Microsoft Copilot are in the quadrant of using many platforms with high content intensity, while Gemini dominates in terms of total content. Another finding shows that a high number of followers is not always directly proportional to the engagement rate, where content quality such as celebrity endorsement (as in Perplexity) is able to generate organic interactions that far exceed its competitors.
Political communication in restoring public trust: A case study of President Prabowo’s response to the attack on TNI-UNIFIL peacekeepers by Israel Achmad Kadafi; Irva Wike Aprisa; Edison Bonartua Hutapea
Priviet Social Sciences Journal Vol. 6 No. 6 (2026): June 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i6.1949

Abstract

The attack on TNI-UNIFIL (United Nations Interim Force in Lebanon) peacekeeping observation posts by the Israeli military in October 2024 presented a significant diplomatic and political challenge for the newly inaugurated administration of President Prabowo Subianto. This study analyses the political communication strategies employed by President Prabowo in responding to the incident and their impact on restoring both domestic and international public trust. Employing a qualitative approach through Critical Discourse Analysis (CDA) and frameworks of Agenda Setting, Framing Theory, and Political Communication Theory, this research examines official statements, press conferences, state speeches, and diplomatic communications conducted by the Indonesian government. Findings indicate that President Prabowo utilized a four-layered communication strategy: (1) nationalism and state sovereignty framing; (2) mobilization of international solidarity through multilateral diplomatic channels; (3) coordinated media narrative management; and (4) construction of assertiveness-based leadership identity. This strategy effectively increased domestic public trust by 12.3% based on post-incident surveys, while simultaneously strengthening Indonesia's position in international forums. This study contributes to the development of political communication theory in the context of diplomatic crises in emerging democratic nations. Keywords: Diplomatic Crisis, Media Framing, Political Communication, Public Trust, TNI-UNIFIL.
The Transformation of The Government's Digital Political Communication: A Study of The Relationship Between The Indonesian Communications Agency and Homeless Media Andika Handayani; Paradiba Aslam; Edison Bonartua Hutapea
Journal of Social Research Vol. 5 No. 8 (2026): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i8.3255

Abstract

This study examines the integration of government political communication with digital media platforms, focusing on the role of homeless media accounts and counter-narratives in shaping public perceptions. The research highlights how government programs, traditionally delivered through formal and bureaucratic channels, are now repackaged into digital content such as short videos, infographics, memes, and pop culture elements to align with social media algorithms. Using a case study of 40 homeless media accounts announced under INMF, this study analyzes how 27 of these accounts provide counter-narratives “statements of attitude” to quickly influence public discourse, generate speculation, and challenge dominant narratives. The findings reveal that immediacy, diversity of cues (visual, audio, textual), multilingual communication (Indonesian and English), and direct personal interactions are key factors enhancing audience engagement and political communication effectiveness. From a programmable politics perspective, these results illustrate the government’s increasing reliance on platform mechanisms and digital engagement logic, emphasizing the shift from top-down, bureaucratic communication to participatory, digitally mediated communication. The study contributes to understanding how digital media reshapes political communication, public perception management, and symbolic resistance through social media, providing practical insights for government communication strategies in the digital era.
Humor, Symbols, and Power: Prabowo-Gibran Political Memes on Social Media in the 2024 Presidential Election Radians Krisna Febriandy; Tiara Maulinda Habibah; Edison Bonartua Hutapea
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 9 No. 2 (2024): December 2024 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v9i2.1133

Abstract

This research explores the role of political memes in building the image and influencing public perception of the candidate pair Prabowo Subianto and Gibran Rakabuming Raka during the 2024 presidential election campaign. Using the symbolic interaction theory approach and qualitative content analysis, this study analyzed the visual and verbal symbols in memes circulating on social media such as TikTok, Twitter (X), and Instagram. The results show that political memes not only serve as a means of entertainment, but also become an effective communication tool in conveying complex political messages in a way that is easily accepted by the audience. Memes depicting Prabowo as a strong and decisive leader and Gibran as a young innovator create a narrative that reinforces their image as a representation of a blend of experience and innovation. In addition, memes also play a role in increasing political participation among young voters through humor and emotional engagement. This research concludes that political memes play an important role in political contestation in the digital age, facilitating social interaction and shaping political narratives that have a significant impact on public perception and participation.
Symbolic Legitimacy Without Elections: A Computational Framing Analysis of the Bureaucratic Branding Practices of Non-Elected Officials on Social Media (Case Study of Teddy Indra Wijaya) Rizky Saputra; Andri Yoga Pratama; Edison Bonartua Hutapea
Jurnal Indonesia Sosial Sains Vol. 7 No. 7 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i7.2428

Abstract

This study analyzes the phenomenon of bureaucratic branding on non-electoral officials in the context of digital political communication in Indonesia through a case study of the "Teddy Effect." The main objective of the study is to identify how symbolic legitimacy can be formed outside of electoral mechanisms through the construction of digital narratives on social media. This study uses a mixed-methods approach with an explanatory sequential design, which integrates computational content analysis and qualitative framing analysis. The research data consists of 20,317 text units covering 197 posts from the official account @teddy_hq and 20,120 audience comments on Instagram and TikTok platforms during the period of November 2025 to June 2026. The analysis techniques used include IndoBERT-based sentiment analysis, topic modeling with Latent Dirichlet Allocation (LDA), framing analysis based on the Entman model, and network analysis to map digital interaction patterns. The results of the study indicate that symbolic legitimacy is formed through three main stages in the Digital Bureaucratic Branding (DBB) model, namely symbolic capital (military, loyalty, and competence), digital image construction mechanisms (self-presentation, framing, parasocial, and algorithmic amplification), and output in the form of legitimacy without an electoral mandate. The findings also indicate the dominance of parasocial political relationships and frames of management recommendations that indicate the granting of a "virtual mandate" by the audience. In conclusion, this phenomenon extends the concept of political branding to the non-electoral bureaucratic realm and shows that political legitimacy can be constructed symbolically through digital media without involving electoral mechanisms.
Co-Authors Achmad Kadafi Allaf Dzikrillah Andika Handayani Andita Ramadhani Andri Yoga Pratama Anisa Hilda Rosania Aqib Bimo Pratama Putra Ferwindus Rajesh Mahaga Irva Wike Aprisa Lutfi Adji Ardiansyah Muhammad Fajar Setiananda Muhammad Farizan Saputera Paradiba Aslam Radians Krisna Febriandy Resky Fitrasari Rizky Saputra Tiara Maulinda Habibah