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All Journal JURNAL TATA KELOLA SENI Caraka Prabu : Jurnal Ilmu Pemerintahan Jurnal Pengabdian Inovatif Masyarakat
Maharani, Tri
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Arts Humanities Economics, Econometrics & Finance Education Environmental Science Public Health Social Sciences Other

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Strategi Pemasaran 7P Inovasi Batik Cap Kertas Daur Ulang untuk Pemberdayaan Disabilitas Sukanadi, I Made; Dewi, Riza Septriani; Irawani, Titiana; Suharson, Arif; Maharani, Tri; Azkanisa, Asiah; Amanda, Aurelia
JURNAL TATA KELOLA SENI Vol 11, No 2 (2025): Desember 2025
Publisher : Graduate School of Indonesia Institute of the Arts Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/jtks.v11i2.17656

Abstract

Artikel ini bertujuan untuk menganalisis penerapan bauran pemasaran 7P (product, price, place, promotion, people, process, physical evidence) pada inovasi batik cap berbahan limbah kertas bertema heroic spirit Pangeran Diponegoro untuk pemberdayaan penyandang disabilitas di Sedayu, Bantul, Yogyakarta. Inovasi ini menggabungkan nilai seni, budaya dan keberlanjutan lingkungan dalam proses serta strategi pemasaran produk batik. Penelitian ini menggunakan pendekatan kualitatif deskriptif melalui observasi, wawancara, dan dokumentasi terhadap kelompok masyarakat Sanggar Pinilih Sedayu Sejahtera. Hasil penelitian menunjukkan bahwa penerapan bauran 7P berperan penting dalam meningkatkan nilai jual dan citra produk batik, memperluas jaringan pasar, serta memperkuat kemandirian ekonomi kelompok disabilitas. Inovasi ini tidak hanya menghasilkan nilai estetika karya seni dan budaya yang tinggi, tetapi juga menjadi model pengembangan seni inklusif dan berkelanjutan berbasis masyarakat. Marketing Strategy of the 7P for Recycled Paper–Stamped Batik Innovation to Empower Persons with Disabilities ABSTRACTThis article aims to analyze the implementation of the 7P marketing mix (product, price, place, promotion, people, process, physical evidence) in the innovation of batik cap made from paper waste with the theme of Prince Diponegoro's heroic spirit for the empowerment of people with disabilities in Sedayu, Bantul, Yogyakarta. This innovation combines the values of art, culture, and environmental sustainability in the process and marketing strategy of batik products. This study uses a descriptive qualitative approach through observation, interviews, and documentation of the Sanggar Pinilih Sedayu Sejahtera community group. The results of the study show that the application of the 7P mix plays an important role in increasing the selling value and image of batik products, expanding market networks, and strengthening the economic independence of disabled groups. This innovation not only produces high aesthetic value in art and culture but also serves as a model for inclusive and sustainable community-based art development. 
Penguatan Legalitas Usaha melalui Pendampingan Pembuatan NIB pada Sistem OSS-RBA bagi UMKM di Sidoarjo Shabrina, Hikmah Irhamni; Febriani, Seila Elvina; Maharani, Tri; Salsabila, Renata Arindika Putri; Akhmad, Mundzir Maulana; Al-Kahfi, Muhammad Akbar; Qurratu'aini, Nafia Ilhama
Jurnal Pengabdian Inovatif Masyarakat Vol. 3 No. 1 (2026): Jurnal Pengabdian Inovatif Masyarakat
Publisher : Yayasan Pendidikan Insan Mulia Utan Sumbawa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62759/jpim.v3i1.363

Abstract

Legalitas usaha melalui kepemilikan Nomor Induk Berusaha (NIB) menjadi aspek penting bagi UMKM dalam meningkatkan kredibilitas, akses pembiayaan, dan peluang kemitraan. Namun, banyak pelaku UMKM, khususnya pada sektor minuman, masih mengalami kendala dalam proses pengurusan izin karena rendahnya literasi digital dan kurangnya pemahaman mengenai sistem Online Single Submission – Risk Based Approach (OSS-RBA). Kegiatan pengabdian ini bertujuan untuk mendampingi UMKM Kedai Nagih’i dalam proses pendaftaran NIB serta meningkatkan pemahaman pemilik usaha mengenai manfaat legalitas. Metode yang digunakan adalah pendekatan kualitatif melalui observasi, wawancara, dan pendampingan langsung. Pendampingan dilakukan mulai dari tahap pengumpulan data, pembuatan akun OSS, pemilihan KBLI, hingga penerbitan NIB. Hasil kegiatan menunjukkan bahwa pemilik UMKM berhasil menyelesaikan seluruh proses pendaftaran NIB dan memperoleh legalitas usaha secara resmi. Selain itu, pendampingan memberikan dampak positif berupa peningkatan literasi digital dan pemahaman administrasi perizinan. Kesimpulan dari kegiatan ini menegaskan bahwa pendampingan terstruktur sangat efektif membantu UMKM mengatasi hambatan digital dan administratif, serta mendorong pelaku usaha untuk menjalankan bisnis secara legal, profesional, dan berkelanjutan.
EFEKTIVITAS BADAN PENGHUBUNG PEMERINTAH ACEH DALAM MEMFASILITASI URUSAN PEMERINTAH ACEH KE PEMERINTAH PUSAT GUNA MEMAJUKAN PEMBANGUNAN DAERAH ACEH. Maharani, Tri; Kurnia, Dadan; Kushartono, Toto
Caraka Prabu : Jurnal Ilmu Pemerintahan Vol 5 No 2 (2021): Jurnal Caraka Prabu
Publisher : Universitas Jenderal Ahmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36859/jcp.v5i2.438

Abstract

ceh Government Liaison Agency, is a Regional agency which is only located in the Capital City, after the establishment of the Aceh Government Liaison Agency as a facilitator of regional needs in collaborating with the central government, researchers want to know how the effectiveness of the Aceh Government Liaison Agency in facilitating Aceh Government affairs to The Central Government in helping to advance the development of the Aceh Region, this research was conducted using a qualitative descriptive method, the results of the study showed 1) Organizational characteristics of the Aceh Government Liaison Agency consisting of the Head of the Agency led by Echelon III, the Administration Sub-Sector, the Service and Information Sub-Sector, the Inter-Relations Sub-Sector. Institutions, Promotion and Exhibition Sub-sectors, which are entirely led by Echelon IV. 2) Environmental Characteristics The Aceh Government Liaison Agency is within the scope of city administration which is very close to the central government. 3) Characteristics of workers, most of the employees come from the Aceh region who have the same customary and cultural values. 4) Management Policies and Practices in the 2017-2022 Strategic Plan are stated as local government policies in formulating efforts to develop Aceh areas which point to the realization of reforms. quality bureaucracy, the realization of an Islamic cultural system, customs and arts, the realization of integrated information and data. Keywords: Effectiveness, Facility Relations between Local Government Affairs and Central Government
Co-Authors Akhmad, Mundzir Maulana Al-Kahfi, Muhammad Akbar Amanda, Aurelia Arif Suharson Azkanisa, Asiah Febriani, Seila Elvina I Made Sukanadi Kurnia, Dadan Kushartono, Toto Qurratu'aini, Nafia Ilhama Riza Septriani Dewi Salsabila, Renata Arindika Putri Shabrina, Hikmah Irhamni Titiana Irawani, Titiana