<![CDATA[This study aims to analyze the sustainable consumption behavior of students in the use of disposable products in the university environment in Pekalongan Regency and interpret it based on the perspective of Gus Dur's values. The research uses a qualitative approach with data collection techniques through interviews, observations, and documentation of students in the university environment. Data analysis is carried out through the stages of data reduction, data presentation, and interactive conclusion drawn. The results show that students' sustainable consumption behavior has been reflected through the practice of reduce, reuse, and waste management, although the implementation rate still varies. Reduce behavior can be seen in an effort to bring your own tumblers, lunch boxes, and shopping bags to reduce the use of single-use plastics. The practice of reuse is carried out through the reuse of containers and goods that are still suitable for use, while waste management has begun to develop through simple sorting and recycling, although it has not yet become a collective culture in the campus environment. In the perspective of Gus Dur's values, these behaviors not only reflect ecological awareness, but also contain human values, social responsibility, solidarity, and respect for people's rights to a healthy environment. This research contributes to expanding the study of sustainable consumption by presenting Gus Dur's social ethics perspective as a complement to the behavioral psychology approach that has dominated research on sustainable consumption.]]>
