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All Journal Ijtimā`iyya: Journal of Muslim Society Research Tribakti: Jurnal Pemikiran Keislaman
Susminingsih
UIN K.H. Abdurrahman Wahid Pekalongan
Religion Humanities Education Social Sciences

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Analysis of Factors Influencing Millennial Consumers' Decision in Buying Halal Cosmetics Novalini Jailani; Susminingsih; Hendri Hermawan Adinugraha; Fatimah Kari; Adib Muhammad
Tribakti: Jurnal Pemikiran Keislaman Vol. 35 No. 2 (2024): Tribakti: Jurnal Pemikiran Keislaman
Publisher : Universitas Islam Tribakti (UIT) Lirboyo Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33367/tribakti.v35i2.5416

Abstract

The market potential of the halal cosmetics is currently very promising and the use of cosmetics among millennials is increasing. Therefore, the purpose of this research is to analyze the factors that impact millennial consumers' decisions to buy halal cosmetics. This study analyzes whether factors such as halal awareness, halal certification and religiosity are able to influence millennial consumers' decisions in buying halal cosmetics with purchase intention as a mediating variable. In this study, a quantitative method using survey research was applied. The method of sampling utilized in this investigation was incidental sampling, where the study sample was as many as 185 millennial consumers in Central Java province with the condition that they were millennials born between 1981 to 1996 and had bought halal cosmetic products. Data collection techniques use online questionnaires in the form of Google forms that are disseminated through social media, such as Instagram and Whatsapp. The data analysis method used is SEM-PLS by using SmartPLS 3.2.9 software. The results of this study found that the variables of halal awareness, halal certification and religiosity have a positive and significant influence on millennial consumers' decisions in buying halal cosmetics. Consumer purchase intent was able to mediate the relationship between variables of halal awareness, halal certification, religiosity and purchase decisions significantly. The findings of this research can be used as consideration for manufacturers or marketers of cosmetic products to pay attention to religious aspects in promoting their products. Those in the cosmetics industry who are trying to reach millennials might think about getting their products halal certified. Especially in the context of advertising. One marketing strategy that has shown success is labeling items as "halal certified."
Students' Sustainable Consumption Behavior towards Disposable Products: Integrating Gus Dur's Values Perspective Khairul Anwar; Nur Aviana; Susminingsih; Ronstan Monk
Ijtimā'iyya Journal of Muslim Society Research Vol. 11 No. 2 (2026): August: Ijtimā'iyya: Journal of Muslim Society Research
Publisher : Postgraduate, State Islamic University Prof. K.H. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/dyeapy62

Abstract

This study aims to analyze the sustainable consumption behavior of students in the use of disposable products in the university environment in Pekalongan Regency and interpret it based on the perspective of Gus Dur's values. The research uses a qualitative approach with data collection techniques through interviews, observations, and documentation of students in the university environment. Data analysis is carried out through the stages of data reduction, data presentation, and interactive conclusion drawn. The results show that students' sustainable consumption behavior has been reflected through the practice of reduce, reuse, and waste management, although the implementation rate still varies. Reduce behavior can be seen in an effort to bring your own tumblers, lunch boxes, and shopping bags to reduce the use of single-use plastics. The practice of reuse is carried out through the reuse of containers and goods that are still suitable for use, while waste management has begun to develop through simple sorting and recycling, although it has not yet become a collective culture in the campus environment. In the perspective of Gus Dur's values, these behaviors not only reflect ecological awareness, but also contain human values, social responsibility, solidarity, and respect for people's rights to a healthy environment. This research contributes to expanding the study of sustainable consumption by presenting Gus Dur's social ethics perspective as a complement to the behavioral psychology approach that has dominated research on sustainable consumption.
Co-Authors Adib Muhammad Fatimah Kari Hendri Hermawan Adinugraha Jailani, Novalini Khairul Anwar Nur Aviana Ronstan Monk