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All Journal Aktiva : Jurnal Akuntansi dan Investasi JURNAL MANAJEMEN DAN BISNIS INDONESIA Performance : Jurnal Bisnis dan Akuntansi INTEGRITAS : Jurnal Pengabdian Jurnal Abdi Insani Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Abdiraja Journal of Research in Social Science and Humanities International Journal of Industrial Engineering, Technology & Operations Management
Nur Qoudri Wijaya
Program Studi Manajemen, Universitas Wiraraja
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Manajemen Kesatuan

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The Effect of Product Quality, Price and Distribution Channels on Purchasing Decisions Wijaya, Nur Qoudri
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i4.2591

Abstract

This study aims to examine the influence of product quality, price, and distribution channels on purchasing decisions in the keris craftsman center in Aeng Tong-Tong Village, Saronggi Subdistrict, Sumenep Regency. The research method used is quantitative with purposive sampling technique, collecting data through observation, questionnaires, and interviews. The research sample consists of 80 respondents measured using a Likert scale. The results show that product quality has a negative and significant effect on purchasing decisions. Conversely, price and distribution channels have a positive and significant effect on purchasing decisions. Thus, it can be concluded that there is an influence between product quality, price, and distribution channels on purchasing decisions, where these three variables are interrelated. These findings indicate the importance of appropriate pricing and distribution strategies to enhance purchasing decisions, although the expected product quality needs to be improved to yield better results.
Co-Authors -, Raudatunnisah Ahmad Ghufroni Ahmad Ghufrony Dedy Arfiyanto Khuzaini , Khuzaini liyanto, Liyanto Mar'a Elthaf Ilahiyah Moh. Baqir Ainun Mohammad Herli Mohammad Rofik Nurdody Zakki Pranata, Mohammad Firlie Purwoko, Agus Raudatunnisah - Septiani, Ria Unsul Abrar Wati, Karyani Eka