Tasya Rosyanti
Prodi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Islam Bandung

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Pengaruh Motivasi Kerja dan Kompensasi terhadap Loyalitas Karyawan Perempuan Tasya Rosyanti; Sri Suwarsi; Indra Fajar Alamsyah
Bandung Conference Series: Business and Management 827-834
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v6i2.25373

Abstract

Abstract. Employee loyalty is a critical factor for organizational sustainability and productivity, particularly among female employees who often carry a double burden between work and family responsibilities. At PT Cipta Mandiri Wirasakti (CMW) Cirebon, an automotive wiring-harness manufacturer, female employees in the Quality Control Division face limited supervisory feedback and restricted career-development opportunities, while non-financial compensation such as recognition from supervisors remains less than fully satisfying. This study aims to describe work motivation, compensation, and employee loyalty, and to analyze the partial and simultaneous effects of work motivation and compensation on employee loyalty. A quantitative approach with descriptive and verificative methods was applied to 70 female employees selected through saturated sampling. Data were collected via questionnaires and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination with SPSS version 25. The results show that work motivation, compensation, and employee loyalty are all categorized as high; work motivation and compensation each have a positive and significant partial effect on loyalty, with compensation the more dominant predictor; and both variables simultaneously have a positive and significant effect on loyalty, explaining 96.2% of its variance. Strengthening fair compensation together with fulfilment of employees' psychological needs is recommended to sustain female employee loyalty. Abstrak. Loyalitas karyawan merupakan faktor penting bagi keberlangsungan dan produktivitas organisasi, terutama bagi karyawan perempuan yang kerap memikul peran ganda antara pekerjaan dan keluarga. Di PT Cipta Mandiri Wirasakti (CMW) Cirebon, produsen wiring harness otomotif, karyawan perempuan Divisi Quality Control menghadapi minimnya umpan balik dari atasan dan terbatasnya kesempatan pengembangan karier, sementara kompensasi non-finansial seperti penghargaan dari atasan dinilai belum sepenuhnya memuaskan. Penelitian ini bertujuan untuk mendeskripsikan motivasi kerja, kompensasi, dan loyalitas karyawan, serta menganalisis pengaruh motivasi kerja dan kompensasi terhadap loyalitas karyawan secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif dengan metode deskriptif dan verifikatif terhadap 70 karyawan perempuan yang dipilih melalui teknik sampel jenuh. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linear berganda, uji t, uji F, dan koefisien determinasi dengan bantuan SPSS versi 25. Hasil penelitian menunjukkan bahwa motivasi kerja, kompensasi, dan loyalitas karyawan berada pada kategori tinggi; motivasi kerja dan kompensasi masing-masing berpengaruh positif dan signifikan secara parsial terhadap loyalitas, dengan kompensasi sebagai prediktor yang lebih dominan; serta kedua variabel secara simultan berpengaruh positif dan signifikan terhadap loyalitas dengan kontribusi sebesar 96,2%. Penguatan kompensasi yang adil serta pemenuhan kebutuhan psikologis karyawan disarankan untuk menjaga loyalitas karyawan perempuan.