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Pengaruh Self Efficacy dan Job Insecurity terhadap Burnout Karyawan Bagian Produksi Pada PT Indorama Teknologies Complex Purwakarta Shary, Sarah Fadhila; Alamsyah, Indra Fajar
Bandung Conference Series: Business and Management Vol. 3 No. 2 (2023): Bandung Conference Series Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v3i2.8685

Abstract. Burnout can be defined as work saturation, fatigue both physically and mentally that is felt by someone in a fairly long period of time so that it can cause a mismatch between a person and his job. High or low burnout felt by employees can be influenced by the self-efficacy of each employee and the job insecurity that is felt by each employee. Based on this phenomenon, the problems in this study are formulated as follows: (1) How is the self-efficacy of production employees? (2) How is the job insecurity of production employees? (3) How is the burnout of production employees? (4) How does self-efficacy influence production employee burnout? (5) How does job insecurity affect the burnout of production employees? (6) How do self-efficacy and job insecurity influence burnout simultaneously? Researchers used the method of causal associative analysis techniques using a quantitative approach. The population selected in this study is 150 employees. With the sampling technique, namely Simple Random Sampling, the number of research samples was obtained as many as 110 employees. Data collection techniques used in this study were questionnaires, interviews, document review. The data analysis technique used in this research is descriptive verification analysis technique. The results of this study are: Employee self-efficacy is included in the high category, job insecurity is included in the low category, employee burnout is included in the low category, there is a negative and significant effect between self-efficacy on burnout, there is a positive and significant effect between job insecurity on burnout, there is a significant simultaneous effect between self-efficacy and job insecurity on burnout. Abstrak. Burnout dapat didefinisikan sebagai kejenuhan kerja, kelelahan baik itu fisik maupun mental yang dirasakan oleh seseorang dalam kurun waktu yang terbilang panjang sehingga dapat menyebabkan ketidaksesuaian antara seseorang dengan pekerjaannya. Tinngi atau rendahnya burnout yang dirasakan oleh karyawan dapat dipengaruhi salah satunya oleh self efficacy yang dimiliki setiap karyawan serta job insecurity yang dirasakan setiap karyawan. Berdasarkan fenomena tersebut, maka permasalahan dalam penelitian ini dirumuskan sebagai berikut: (1) Bagaimana self efficacy karyawan produksi? (2) Bagaimana job insecurity karyawan produksi? (3) Bagaimana burnout karyawan produksi? (4) Bagaimana pengaruh self efficacy terhadap burnout karyawan produksi? (5) Bagaimana pengaruh job insecurity terhadap burnout karyawan produksi? (6) Bagaimana pengaruh self efficacy dan job insecurity terhadap burnout secara simultan? Peneliti menggunakan metode teknik analisis asosiatif kausal dengan menggunakan pendekatan kuantitatif. Populasi yang dipilih dalam penelitian ini adalah berjumlah 150 karyawan. Dengan teknik pengambilan sampel yaitu Simple Random Sampling diperoleh jumlah sampel penelitian sebanyak 110 karyawan. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner, wawancara, document review. Adapun teknik analisis data yang digunakan dalam penelitian ini adalah teknis analisis deskriptif verifikatif. Hasil dari penelitian ini adalah: Self efficacy karyawan termasuk kedalam kategori tinggi, job insecurity termasuk kedalam kategori rendah, burnout karyawan termasuk kedalam kategori rendah, terdapat pengaruh negatif dan signifikan antara self efficacy terhadap burnout, terdapat pengaruh positif dan signifikan antara job insecurity terhadap burnout, terdapat pengaruh signifikan secara simultan antara self efficacy dan job insecurity terhadap burnout.

The Phenomenon of Hallyu or Korean Wave in Shaping Gen-Z Consumption Interest Ahmad , Maudi Meliani; Alamsyah, Indra Fajar; Abdurrahim Abi Anwar, Umari
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.13805

Abstract. This research focuses on the global impact of a country's culture, as seen in the Korean Wave or Hallyu phenomenon. This phenomenon not only attracts consumption, but also indirectly shapes the lifestyle of its fans. The purpose of this research is to explain the Korean Wave phenomenon in the formation of cultural identity, describe the role of South Korean celebrities in influencing consumptive behaviour, and develop the role of generation Z in supporting the creative industry in Bandung City. The method used is qualitative data analysis with a transcendental phenomenological approach according to Moustakas (1994). Data collection techniques included in-depth interviews, observation, and document review. The data source of this research is generation Z who are fans of Korean dramas with a total of 9 people using purposive sampling technique. The data analysis techniques used were data reduction, data presentation, and verification. This research found that the Korean Wave influences generation Z's cultural identity, shapes consumptive behaviour, and contributes to the growth of the creative industry. This research provides input for generation Z to improve entrepreneurship education, collaboration between young entrepreneurs, and digital skills development to capitalise on the potential of the Korean Wave and support local economic growth. Abstrak. Penelitian ini berfokus pada dampak global budaya suatu negara, seperti yang terlihat pada fenomena Korean Wave atau Hallyu. Fenomena ini tidak hanya menarik minat konsumsi, tetapi juga secara tidak langsung membentuk gaya hidup para penggemarnya. Tujuan penelitian ini adalah untuk menjelaskan fenomena Korean Wave dalam pembentukan identitas budaya, mendeskripsikan peran selebriti Korea Selatan dalam memengaruhi perilaku konsumtif, serta mengembangkan peran generasi Z dalam mendukung industri kreatif di Kota Bandung. Metode yang digunakan adalah analisis data kualitatif dengan pendekatan fenomenologi transendental menurut Moustakas (1994). Teknik pengumpulan data meliputi wawancara mendalam, observasi, dan tinjauan dokumen. Sumber data penelitian ini adalah generasi Z yang merupakan penggemar drama Korea dengan total 9 orang menggunakan teknik purposive sampling. Teknik analisis data yang digunakan adalah reduksi data, penyajian data, dan verifikasi. Penelitian ini menemukan bahwa Korean Wave memengaruhi identitas budaya generasi Z, membentuk perilaku konsumtif, dan berkontribusi terhadap pertumbuhan industri kreatif. Penelitian ini memberikan masukan bagi generasi Z untuk meningkatkan pendidikan kewirausahaan, kolaborasi antar pengusaha muda, dan pengembangan keterampilan digital untuk memanfaatkan potensi Korean Wave dan mendukung pertumbuhan ekonomi lokal.

Factor in Purchasing Maybelline Make Up in Bandung City Flandria Hanif Fathara; Alamsyah, Indra Fajar; Estisia Pratiwi, Rizka
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.14455

Abstract. The research explores factors influencing women's purchasing decisions for Maybelline products in Bandung amidst growing competition in the cosmetic industry. Employing exploratory factor analysis with a quantitative approach, the study uses non-probability sampling and gathers data through observations, interviews, and questionnaires, analyzed via a Likert scale. The findings reveal six key factors affecting purchase decisions: Marketing Aspect (F1), including friend recommendations, brand reputation, influencer impact, advertising, customer service, product availability, packaging, and quality; Purchase Intention (F2), which covers impulsive buying, brand superiority, promotions, product reviews, trends, and availability; Social and Functional Factors (F3), such as opinions from friends or family and ease of use; Economic Factors and Distribution Channels (F4), focusing on price and purchasing methods (online or offline); Social Factor (F5), emphasizing testimonials from friends or family; and Purchasing Strategy (F6), considering whether purchases are individual or bundled. This comprehensive analysis highlights the diverse elements shaping consumer behavior in the competitive cosmetics market. Absrak. Penelitian ini mengeksplorasi faktor-faktor yang mempengaruhi keputusan pembelian wanita terhadap produk Maybelline di Bandung di tengah persaingan yang semakin ketat dalam industri kosmetik. Menggunakan analisis faktor eksploratori dengan pendekatan kuantitatif, penelitian ini menggunakan teknik non-probability sampling dan mengumpulkan data melalui observasi, wawancara, dan kuesioner, yang dianalisis melalui skala Likert. Hasil penelitian mengungkapkan enam faktor utama yang mempengaruhi keputusan pembelian: Aspek Pemasaran (F1), yang meliputi rekomendasi teman, reputasi merek, dampak influencer, iklan, layanan pelanggan, ketersediaan produk, kemasan, dan kualitas; Niat Membeli (F2), yang mencakup pembelian impulsif, superioritas merek, promosi, ulasan produk, tren, dan ketersediaan; Faktor Sosial dan Fungsional (F3), seperti pendapat dari teman atau keluarga dan kemudahan penggunaan; Faktor Ekonomi dan Saluran Distribusi (F4), yang berfokus pada harga dan metode pembelian (online atau offline); Faktor Sosial (F5), yang menekankan pada testimoni dari teman atau keluarga; dan Strategi Pembelian (F6), yang mempertimbangkan apakah pembelian dilakukan secara individu atau bundling. Analisis komprehensif ini menyoroti berbagai elemen yang membentuk perilaku konsumen dalam pasar kosmetik yang kompetitif.

Pengaruh Stres Kerja terhadap Burnout pada Karyawan Pria Generasi Milenial Alvira Herdana Lutfi; Suwarsi, Sri; Alamsyah, Indra Fajar
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.14596

Abstract. In this era of technological development, it is necessary for companies to be able to manage all their resources, especially human resources, so that the company can continue operating. Not infrequently, with the dense intensity of activities that the company wants to achieve, this makes employees feel stressed which, if left untreated, will lead to burnout. This situation is not easy, especially for the Millennial Generation who currently have an important role in the world of work. The method in this research is descriptive and verification using SMARTPLS 4.0. Respondents in this study totaled 96 respondents. The results of this research conclude that 1) Work stress among Millennial Generation Male Employees at PT. PAMA Persada Nusantara Sangatta City is in the very high category 2) Burnout among Millennial Generation Male Employees at PT. PAMA Persada Nusantara Sangatta City is in the high category 3) Job stress has a significant positive effect on burnout by showing a t-statistic value of 34.494 with a large effect of 0.904. Thus, it is recommended that apart from providing education from the company to employees, it is also hoped that there will be attention between employees to themselves, employees to their environment, and the company to employees. With a lively atmosphere of mutual understanding, it will create a healthy, synergistic progression. Abstrak. Di era perkembangan teknologi ini perlu bagi perusahaan untuk mampu mengelola semua sumber dayanya terutama sumber daya manusia agar perusahaan dapat tetap beroprasi. Tak jarang dengan padatnya intensitas kegiatan yang hendak dicapai perusahaan hal ini membuat karyawan merasakan stres yang apabila dibiarkan secara berjangka akan mengarah kepada burnout. Situasi ini bukanlah hal yang mudah terutama bagi Generasi Milenial yang saat ini memiliki peran penting di dunia kerja. Metode dalam penelitian ini ialah deskriptif dan verifikatif dengan menggunakan SMARTPLS 4.0. Responden dalam penelitian ini berjumlah 96 responden. Hasil penelitian ini menyimpulkan bahwa 1) Stres kerja pada Karyawan Pria Generasi Milenial di PT. PAMA Persada Nusantara Kota Sangatta berkategori sangat tinggi 2) Burnout pada Karyawan Pria Generasi Milenial di PT. PAMA Persada Nusantara Kota Sangatta berkategori tinggi 3) Stres Kerja berpengaruh posistif signifikan terhadap burnout dengan menunjukkan nilai t-statistic sebesar 34,494 dengan besar pengaruh sebesar 0,904. Dengan demikian maka disarankan selain diadakannya edukasi dari perusahaan kepada karyawan juga diharapkan adanya perhatian antara karyawan ke dirinya sendiri, karyawan ke lingkungannya, dan perusahaan ke karyawan. Dengan hidupnya suasana saling mengerti akan menciptakan progresif yang sinergis secara sehat.

The Influence of User Experience (UX) and Customer Experience (CX) on Purchasing Decision Alghifari Akbar Budiono; Alamsyah, Indra Fajar; Meirani, Nadia
Bandung Conference Series: Business and Management Vol. 4 No. 2 (2024): Bandung Conference Series: Business and Management
Publisher : UNISBA Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/bcsbm.v4i2.14881

Abstract. This research focuses on the variables of User Experience (UX), Customer Experience (CX) and Purchasing Decision. This study aims to test and determine the effect of User Experience (UX) and Customer Experience (CX), Purchasing Decision on Apple IPhone users and customers in Sukabumi City. This research is included in the type of descriptive and verification research with quantitative methods. The sampling technique used was random sampling. The data collection method used in this study is a survey method with a questionnaire instrument. The object of this research is Apple IPhone users and customers in Sukabumi City and have owned an Apple IPhone in the last 6 months or 1 year with a total of 93 respondents. The data analysis used is descriptive and verification analysis, namely by using multiple linear regression analysis, F test, t test and coefficient of determination. The results of this study indicate that User Experience (UX) partially has a positive and significant effect on Purchasing Decision, Customer Experience (CX) has a positive and significant effect on Purchasing Decision. Then simultaneously User Experience (UX) and Customer Experience (CX) have a positive effect and on Purchasing Decision. With a good User Experience and Customer Experience (CX), it is expected that it will provide Purchasing Decision to achieve better results. Abstrak. Penelitian ini berfokus pada variabel Pengalaman Pengguna (User Experience/UX), Pengalaman Pelanggan (Customer Experience/CX), dan Keputusan Pembelian. Tujuan penelitian ini adalah untuk menguji dan menentukan pengaruh Pengalaman Pengguna (UX) dan Pengalaman Pelanggan (CX) terhadap Keputusan Pembelian pada pengguna dan pelanggan Apple iPhone di Kota Sukabumi. Penelitian ini termasuk dalam jenis penelitian deskriptif dan verifikatif dengan metode kuantitatif. Teknik pengambilan sampel yang digunakan adalah random sampling. Metode pengumpulan data yang digunakan dalam penelitian ini adalah metode survei dengan instrumen kuesioner. Objek penelitian ini adalah pengguna dan pelanggan Apple iPhone di Kota Sukabumi yang telah memiliki Apple iPhone dalam 6 bulan terakhir atau 1 tahun dengan total 93 responden. Analisis data yang digunakan adalah analisis deskriptif dan verifikatif, yaitu dengan menggunakan analisis regresi linier berganda, uji F, uji t, dan koefisien determinasi. Hasil penelitian ini menunjukkan bahwa Pengalaman Pengguna (UX) secara parsial berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Pengalaman Pelanggan (CX) juga berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Secara simultan, Pengalaman Pengguna (UX) dan Pengalaman Pelanggan (CX) berpengaruh positif terhadap Keputusan Pembelian. Dengan Pengalaman Pengguna dan Pengalaman Pelanggan yang baik, diharapkan dapat meningkatkan Keputusan Pembelian untuk mencapai hasil yang lebih baik.

Perception of Halal Cosmetics Consumers towards Halal Awareness in Online Social Network: Study in Malaysia and Indonesia Respati, Titik; Jamilah, Lina; Alamsyah, Indra Fajar; Abdulhadi, Abdulrazak
Indonesian Journal of Halal Research Vol 6, No 1 (2024): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i1.33326

The cosmetics and personal care industry has emerged as one of the most prominent and fastest-growing markets, especially among millennials worldwide. The halal cosmetics industry is also important to today's young generation. They and social media technology have become an important part of consumer research. This study explores the factors determining the millennial generation's choice of halal cosmetics. This study used the exploratory factor analysis (EFA) method with 202 millennial respondents from Indonesia and Malaysia. The Kaiser-Meyer-Olkin (KMO) test result is 0.723%, indicating a middling sampling. The Bartlett test result shows a value of 1848,828 with a significance level of 0.0000 < 0.05, indicating a correlation between the variables. There are no statements with a score of less than 0.5 after the communalities checking. As a result, every statement can be used more thoroughly in this research. Based on the results, six main factors can increase the millennial generation's interest in making choices about halal cosmetics: social media campaign, influencer trustworthiness, halal awareness, brand curiosity in social media, cosmetics advertisement language, and brand trust and product quality.

Towards Conceptualising Islamic Community-Based Enterprise: Examination of Some Underlying Principles Alamsyah, Indra Fajar; Omar, Azura; Sarif, Suhaimi Mhd
Islamic Research Vol 5 No 1 (2022): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v5i1.82

This study explores the concept of an Islamic community-based enterprise (CBE) by addressing the fundamental differences between Islamic values and capitalist principles. This approach aims to develop a holistic CBE framework rooted in Islamic teachings, offering an alternative to conventional models dominated by capitalist ideologies. The purpose of this study is to conceptualize an Islamic CBE by reviewing three key components—social entrepreneurship, social capital, and development concepts—from an Islamic perspective. This research employs a conceptual and exploratory approach, analyzing existing literature on community-based enterprises and related topics. It critically evaluates conventional CBE frameworks and their embedded capitalist elements. The analysis reveals that conventional CBE concepts have unresolved limitations due to their capitalist foundations. By integrating Islamic perspectives, this study proposes an alternative model for Islamic CBE that addresses these shortcomings and offers a comprehensive framework for local development. The proposed Islamic CBE framework provides a roadmap for Islamic entrepreneurship that aligns with local conditions and fosters community-based economic development. This approach has practical implications for policymakers and stakeholders seeking to enhance local development through community-based enterprises. Future studies should focus on empirical investigations and the development of measurement tools to validate and refine this conceptual framework. This research serves as a foundational contribution to advancing Islamic community-based enterprise studies.

Towards Conceptualising Islamic Community-Based Enterprise: Examination of Some Underlying Principles Alamsyah, Indra Fajar; Omar, Azura; Sarif, Suhaimi Mhd
Islamic Research Vol 5 No 1 (2022): Islamic Research
Publisher : Perhimpunan Intelektual Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47076/jkpis.v5i1.82

This study explores the concept of an Islamic community-based enterprise (CBE) by addressing the fundamental differences between Islamic values and capitalist principles. This approach aims to develop a holistic CBE framework rooted in Islamic teachings, offering an alternative to conventional models dominated by capitalist ideologies. The purpose of this study is to conceptualize an Islamic CBE by reviewing three key components—social entrepreneurship, social capital, and development concepts—from an Islamic perspective. This research employs a conceptual and exploratory approach, analyzing existing literature on community-based enterprises and related topics. It critically evaluates conventional CBE frameworks and their embedded capitalist elements. The analysis reveals that conventional CBE concepts have unresolved limitations due to their capitalist foundations. By integrating Islamic perspectives, this study proposes an alternative model for Islamic CBE that addresses these shortcomings and offers a comprehensive framework for local development. The proposed Islamic CBE framework provides a roadmap for Islamic entrepreneurship that aligns with local conditions and fosters community-based economic development. This approach has practical implications for policymakers and stakeholders seeking to enhance local development through community-based enterprises. Future studies should focus on empirical investigations and the development of measurement tools to validate and refine this conceptual framework. This research serves as a foundational contribution to advancing Islamic community-based enterprise studies.

Ikrar Cash Waqf for Economic Equality According to Law Number 4 Year 2023 And Islamic Economic Law Imaniyati, Neni Sri; Firmansyah, Arif; Alamsyah, Indra Fajar; Kamilah, Anita
Amwaluna: Jurnal Ekonomi dan Keuangan Syariah Vol. 9 No. 1 (2025): Amwaluna: Jurnal Ekonomi dan Keuangan Syariah
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/amwaluna.v9i1.3217

Cash Waqf in Islamic Banks for economic equality has become an essential topic in the legal framework regulated by Law Number 4 Year 2023 concerning the Development and Strengthening of the Financial Sector and Islamic Economic Law. Cash waqf in Islamic Banks provides a legal basis for raising funds needed to support economic equality, which aims for sustainable economic development. The purpose of this study is to explain Cash Waqf in Islamic Banks for economic equality, first, according to Law Number 4 Year 2023 concerning the Development and Strengthening of the Financial Sector and, second, according to Islamic Economic Law. The research method used normative juridical with a statute and conceptual approach, while the research specifications used descriptive analytical. The results of the study indicated that Law Number 4 Year 2023 provides a legal framework to support cash waqf in Islamic Banks by providing opportunities for them to become waqf nazirs. Then, this will support national economic equality in accordance with the objectives of waqf according to Islamic economic law. However, harmonization of regulations related to banks as cash waqf nazirs is needed.

Perception of Halal Cosmetics Consumers towards Halal Awareness in Online Social Network: Study in Malaysia and Indonesia Respati, Titik; Jamilah, Lina; Alamsyah, Indra Fajar; Abdulhadi, Abdulrazak
Indonesian Journal of Halal Research Vol. 6 No. 1 (2024): February
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/ijhar.v6i1.33326

The cosmetics and personal care industry has emerged as one of the most prominent and fastest-growing markets, especially among millennials worldwide. The halal cosmetics industry is also important to today's young generation. They and social media technology have become an important part of consumer research. This study explores the factors determining the millennial generation's choice of halal cosmetics. This study used the exploratory factor analysis (EFA) method with 202 millennial respondents from Indonesia and Malaysia. The Kaiser-Meyer-Olkin (KMO) test result is 0.723%, indicating a middling sampling. The Bartlett test result shows a value of 1848,828 with a significance level of 0.0000 < 0.05, indicating a correlation between the variables. There are no statements with a score of less than 0.5 after the communalities checking. As a result, every statement can be used more thoroughly in this research. Based on the results, six main factors can increase the millennial generation's interest in making choices about halal cosmetics: social media campaign, influencer trustworthiness, halal awareness, brand curiosity in social media, cosmetics advertisement language, and brand trust and product quality.

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