Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Business and Economic Publication
Fatchiyatun Ni’mah
Sekolah Tinggi Ekonomi Islam Permata Bojonegoro
Economics, Econometrics & Finance

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Strategi Pemasaran PT Laskar Buah Indonesia: Analisis Literatur dan Implikasi bagi Akuisisi dan Retensi Pelanggan Noor Iffatin Nadhifah; Fatchiyatun Ni’mah; Asngari Asngari
Business and Economic Publication Vol. 4 No. 2 (2026): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v4i2.1868

Abstract

Fresh-produce retail requires integrated management of quality, price, access, and communication. This study maps publicly documented marketing practices of PT Laskar Buah Indonesia into the 4P marketing mix and examines implications for customer acquisition and retention. A qualitative descriptive approach used a narrative literature review and public-document analysis. From 32 candidate articles, 14 peer-reviewed studies published in 2021–2025 were retained after relevance screening. The documented practices map to product, price, place, and promotion. Literature highlights the relevance of freshness, perceived value, service quality, channel integration, and satisfaction to continuance and loyalty. The study contributes evidence-based mapping and managerial indicators without claiming causal relationships for the company.
Co-Authors Asngari Asngari Noor Iffatin Nadhifah