Article Per Year (5 Year)
p-Index From 2021 - 2026
0.817
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This Author published in this journals
All Journal Journal of Economics and Social Sciences Business and Economic Publication
Noor Iffatin Nadhifah
Sekolah Tinggi Ekonomi Islam Permata Bojonegoro
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences

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Franchise Business Strategy Sharia Business Management Perspective Noor Iffatin Nadhifah; M Khoirul Muttaqin
Journal of Economics and Social Sciences (JESS) Vol. 4 No. 1 (2025): Journal of Economics and Social Sciences (JESS)
Publisher : CV. Civiliza Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/jess.1363

Abstract

The competition in the business world is very fierce and the uncertainty of the market provides very little opportunity for novice businessmen to start their business. The franichise business is one of the businesses in Indonesia that is in great demand and provides business solutions without hassle and minimizes business failures. The purpose of this study is to analyze franchise business strategy from the perspective of sharia business management. This research is a literature study research (library Research), the data used in this study are primary and secondary data, the theory used in analyzing this research is POAC (planning, organizing, actuating and controlling). The result of this study is that the concept and strategy of the franchise business is a form of mutually beneficial cooperation by multiplying partners or cooperation so that it is able to expand the market reach and can exploit greater market potential. In addition, in the franchise business process , it is expected that those who take a franchise business must be able to read market opportunities and manage their business
Strategi Pemasaran PT Laskar Buah Indonesia: Analisis Literatur dan Implikasi bagi Akuisisi dan Retensi Pelanggan Noor Iffatin Nadhifah; Fatchiyatun Ni’mah; Asngari Asngari
Business and Economic Publication Vol. 4 No. 2 (2026): Business and Economic Publication
Publisher : Fakultas Ekonomi Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/bep.v4i2.1868

Abstract

Fresh-produce retail requires integrated management of quality, price, access, and communication. This study maps publicly documented marketing practices of PT Laskar Buah Indonesia into the 4P marketing mix and examines implications for customer acquisition and retention. A qualitative descriptive approach used a narrative literature review and public-document analysis. From 32 candidate articles, 14 peer-reviewed studies published in 2021–2025 were retained after relevance screening. The documented practices map to product, price, place, and promotion. Literature highlights the relevance of freshness, perceived value, service quality, channel integration, and satisfaction to continuance and loyalty. The study contributes evidence-based mapping and managerial indicators without claiming causal relationships for the company.
Co-Authors Asngari Asngari Fatchiyatun Ni’mah Frestina Bhakti H M Khoirul Muttaqin S Sumarni S Susilawati