<![CDATA[Research on the themes of intersectionality in digital spaces, gender representation, and within polygamous families in Muslim communities has gained increased scholarly attention over the past few decades. However, studies focusing on the critical role of digital media in reproducing practices and normalizing polygamy have not been extensively examined. This article explores the normalization of polygamy within Indonesia's digital landscape, focusing on the three YouTube channels operated by Muslim polygamists, including the most-viewed channel covering the everyday life of Indonesian polygamous families. The study posits that the everyday portrayal of polygamous families in the digital realm contributes to the normalization of polygamy, reinforces patriarchal structures, and simultaneously contests the principle of monogamy within Indonesian Muslim marriage culture. Data was collected using netnography techniques from the three YouTube channels. This article integrates Judith Butler's concepts of gender performativity and Pierre Bourdieu's theory of social practice into an analysis of patriarchal habitus. It has been found that the normalization of polygamy on these channels occurs through four primary patterns: the religiosity surrounding polygamy, the naturalization of male desire, the coercive interpretation of the Quranic teachings on polygamy, and the portrayal of the ideal woman as submissive and obedient. The findings reveal that these patterns of normalizing polygamy on these YouTube channels serve as a discursive and symbolic strategy to uphold male dominance in family relationships, under the guise of religion and culture. This study highlights the complex interplay between religion and digital platforms, which, on one hand, can foster gender equality, but on the other hand, may also provide a significant avenue for the reinforcement of patriarchal values within Muslim families and society.]]>
